maintaining local network momentum in difficult economic times

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Maintaining Local Network Momentum In Difficult Economic Times Jason Faris May 30, 2009

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Maintaining Local Network Momentum In Difficult Economic Times. Jason Faris May 30, 2009. The Situation: Economy got you down?. Attendance at events down? Membership down? Finances down? Momentum down? + Finding it difficult to keep up at work?. The Situation: What should you do?. - PowerPoint PPT Presentation

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Maintaining Local Network MomentumIn Difficult Economic Times

Jason FarisMay 30, 2009

2009 Total Rewards Conference & Exhibition

The Situation: Economy got you down? Attendance at events down? Membership down? Finances down? Momentum down? + Finding it difficult to keep up at work?

2009 Total Rewards Conference & Exhibition

The Situation:What should you do? Blame the greedy wall street bankers Blame the politicians Blame your grade five math teacher Dig deep - do something about it

2009 Total Rewards Conference & Exhibition

What Can You Do?:Remember why you got into this To make a difference in your community Desire to have more total rewards events and

materials available in your community Connecting with peers and WorldatWork for market

intelligence and professional development Leadership opportunity Looks good on your resume

2009 Total Rewards Conference & Exhibition

What Can You Do?:Remember 2009 is on your watch What do you want to be known for achieving during

your time as President? What will you put on your resume? How will your results in 2009 reflect on your

leadership abilities? How will you find time to make this happen? Will you cross the finish line together with your

leadership team?

2009 Total Rewards Conference & Exhibition

What Can You Do?:Remember the importance of your role You’re in a highly visible role amongst your peers

(and potential bosses) – as/more visible than your role at work

The way in which you carry yourself during these difficult times will reflect on you for many years

In today’s world, job security is dead. However you can make a lasting impression on key people in your community if you do an outstanding job (as a form of employment security).

2009 Total Rewards Conference & Exhibition

What Can You Do?:Network with peers starting now What goals did you set for yourself in attending the

LN Leadership Conference? o Right now: decide to come away with 3-5 ideas you can

implement to boost your local network momentum

There’s a room full of people here today in situations similar to yours – take advantage of the opportunityo Find out what others are doing to drive members/

attendance/momentumo Follow up with additional benchmarking

WorldatWork and your AB are here for you

2009 Total Rewards Conference & Exhibition

What Can You Do?:Motivate your leadership team A lot of people are looking to you – consider how you’re

projecting (enthusiastically or reluctantly?) What’s the dynamics of your team meetings and how can

this be improved? o Talk offline to your AB member

Focus your team - 2009 is a reflection on all of us Thank your team (BBQ at your place?) and find ways to

recognize their efforts publically Continue recruiting great people - have an application

form, do reference checks and don’t take just anyone

2009 Total Rewards Conference & Exhibition

What Can Your Leadership Team Do?:Focus on what’s important for 2009 Get grounded in the goals of your association:

o We’re a not-for-profit association working in partnership with WorldatWork to create a vibrant community for Total Rewards and related professionals in our community

o We organize meaningful networking, education and best practice sharing opportunities

o We aim to advance the professional practice of compensation, benefits and total rewards in our community

o We want to help our members succeed in their current roles and future careers

What does this mean to you for the rest of 2009?

Example:

2009 Total Rewards Conference & Exhibition

What Can Your Leadership Team Do?: List 2009 accomplishments and to do’s Brainstorm: for 2009, what’s going to boost:

o Attendance at events?o Membership (re-)enrolment?o Revenues?o Momentum?

Set priorities for the rest of the year and nail them

2009 Total Rewards Conference & Exhibition

What Can Your Leadership Team Do?:Sell your key product in 2009 Msg to members: In these crazy times, what you did last

year in your Total Rewards role does not apply The need to benchmark/connect with others through local

networks has never been greatero Get the latest on issues facing our professiono Run ideas past peers – there’s no survey, market data or road map

to followo Check back often: the pace of change has acceleratedo For those out of work (or those who may be out of work shortly) -

network for professional opportunities

2009 Total Rewards Conference & Exhibition

What Can Your Leadership Team Do?:Communicate Keep communicating your vision Remind members what you’ve done, and are doing for

them Advertise upcoming events:

o Communicate often and in a variety of wayso Add splash to your communications

Consider: are your communications effective? (approach, timing, topics, content, etc.)

Leverage online communities (WorldatWork/LinkedIn)

2009 Total Rewards Conference & Exhibition

What Can Your Leadership Team Do?:Act on feedback Are you soliciting and acting on member feedback? Are you sure you’re meeting their needs? If your standard offer isn’t doing it, change

o Instead of canned presentations, facilitate roundtable discussions on hot topics and follow up afterwards with additional articles/presentations/thinking

Should you allocate more time for networking? Make sure it’s easy for members to attend events – sign

up and payment process, event timing, venue location, etc.

2009 Total Rewards Conference & Exhibition

What Can Your Leadership Team Do?:Build your volunteer base Constantly recruit new volunteers – inject new blood and

ideas into stagnant committees Articulate to volunteers:

o What’s in it for them (contacts, free events, mentoring)o 2009 association goals and progress vs goalso Provide/share positive feedback – celebrate successes - make

volunteers feel valued

Pitch to senior rewards professionals – encourage your team members to volunteer as development opportunities and to improve their contacts in the community

2009 Total Rewards Conference & Exhibition

What Can Your Leadership Team Do?:Deal with detractors What’s taking away from your success?

o A few grumpy members? – Deal with them/kick ‘em outo A grumpy board member? – Same thingo Manual member payment of fees? – Get PayPalo Lack of time/volunteers? – Hire a tempo Limited money? – Break even on events, get sponsors,

drum up attendance at events and courses, host meetings at member venues, bake sale anyone?

2009 Total Rewards Conference & Exhibition

What Can Your Leadership Team Do?:Offer gimmicks Free events for members, ½ price for non-members

(prospects) Membership renewal draw with sexy prizes Door prizes (books, magazine subscriptions,

consulting/mentoring sessions, etc.) Job board or job referral service If you’ve got the funds, invest in a big name speaker Association thank you bling for volunteers

2009 Total Rewards Conference & Exhibition

Wrap Up:It starts with you and your leadership team Dig deep - time to take action Focus on what you need to do for the remainder of

2009 (and beyond) Have fun and show some enthusiasm – it’ll rub off

on others Leverage your connections Leverage your leadership team and volunteers In these difficult times, make it happen for your

association and your members