DIGITAL DELVING:MAINTAINING A POSITIVE CYBER IMAGE

Cyber Footprint

Information available on internetdespite privacy settings and pseudo screen names

Society is heavily influenced by critiques of businesses, brands and people.

Products or services are looked up online before making any decisions

Online Reputation Management

Assists by monitoring the cyber content pertaining to a person, brand or business

Emphasizes positive coverage rather than negative reviews, feedback or any other damaging content

Bridges a gap between how an entity perceives itself, along with how others view it.

Reputation Realism

According to a December 2007 survey conducted by privacy research organization, Ponemon Institute, roughly half of U.S. hiring officials use the Internet in vetting job applications.

Reputation Realism

Reputation management for individuals may be referred as online identity management (OIM), online image management, online personal branding or personal reputation management (PRM).

Self Cyber Research

In 2009, 5% of young adult internet users, ages 18-29, said they had searched for results connected to their name online, with figures up from 49% in 2006

61% of internet users between 30-49 years of age said they were self-searchers, which was up from 54% in 2006.

Self-Cyber Research

Less than half – or 47% – of internet users between the ages of 50-64 have used a search engine to peruse results tied to their name, which was up from 39% in 2006.

45% of the 65+ demographic also conducted a personal name search as opposed to 28% in 2006, when just of users that were 65 and older.

Self Cyber Research

Among those who conduct personal name searches:

63% say they find at least some relevant material connected to their name35% of self-searchers say their queries do not yield any relevant results.

Male and female internet users are equally inclined to utilize search engines to monitor their digital footprints, most of whom are motivated to find relevant results

Among the 54% who contribute content to web:45% : Post information using real name41% : Post content under user name or screen name8% : post content anonymously

CONTACT US

Whether you represent a major corporation, own a small business or want to maintain a professional online reputation BluePoloInteractive can help you manage your online presence to have maximum positive impact on your life and career.

On a lighter note..