mainline school night: content workshop
DESCRIPTION
A presentation/workshop designed to help small businesses put together a basic content strategy and editorial calendar. The session is a ton of fun. At the end, the participants should have several months of content planned out and ready to be created.TRANSCRIPT
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
ContentStrategy
215-948-2012
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Jeff GibbardPresident & Chief Strategist at True Voice MediaSpeaker, Blogger & Coach
@jgibbard
google.com/+JeffGibbard
linkedin.com/in/jgibbard
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Today’s Agenda★Build a Content Strategy (1 hour)
★Write an Editorial Calendar (1 hour)
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012Let’s Dive In
Workshop Time!
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
GROUPS OF
THREE
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Building a successful content strategy★Know your goals
★Identify audience
★Identify topics
★Choose destinations
★Build an editorial calendar
★Assign content responsibilities
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
in the right place,at the right time,with the appropriate content,for the target audience.
It “just” needs to be:
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Relevant
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Valuable
Creation Curation
Content Marketing
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Group Activity★Intro (5 minutes)
★Discussion (15 minutes)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Group Activity: Part I (5 minutes each)★Who are you?
★What do you do?
★Why are you different/unique?
★Who is your target audience/customer?
★What sort of content are you creating now? (If applicable)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Group Activity: Part II (15 minutes each)★Work together to design a content strategy
★Bounce ideas off one another
★Identify new opportunities
★Talk about different formats
★Talk about promotional channels
★Think like their customer
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Get To Work!
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
★Work together to design a content strategy
★Bounce ideas off one another
★Identify new opportunities
★Talk about different formats
★Talk about promotional channels
★Think like their customer
★Who are you?
★What do you do?
★Why are you different/unique?
★Who is your target audience/customer?
★What sort of content are you creating now? (If applicable)
Hot Seat Group
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Editorial Calendar
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
What you’ll need before we start★Copyblogger’s Magnetic Headlines PDF
Get it here: http://j.mp/CBHeadlines
★Blank Spreadsheet (Excel or Google Docs)
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Build A Content Strategy & Editorial Calendar
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Step 1★Who is your audience? Write it down.
★Are you creating content, curating content, or both?
★What kind(s) of content?
★Blogs and Newsletters?
★Videos?
★Pictures?
★Slides?
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Step 2★Open a Spreadsheet
★Along the top make the following headers: date, category, headline, medium, assigned to
★Write 5-10 topic CATEGORIES that would be interesting and valuable to your target audience
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Step 3★Determine the length of time you are planning for?
★1 week, 1 month, 1 year?
★Determine your ability to generate content.
★1 post per day? 1 post per week? 1 post per month?
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Example:1 Post Per Week
x 50 Weeks = 50 Posts
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Step 4★Lay it out
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
It Might Look Something Like This:
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Get To Work!
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Key Takeaways★Be Goal Oriented
★Plan it out
★Do the research, do the work
★Measure the results
★Be helpful! Make sure to focus on what is valuable to your audience.
TRUE VOICE MEDIAThe Social Business Agency
www.truevoicemedia.com
215.948.2012
@truevoicemedia
TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012
Jeff GibbardPresident & Chief Strategist at True Voice Media
Speaker, Blogger & Coach
TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
THANK YOU!
Go here, to find me everywhere: jeffgibbard.com
jeffgibbard.com/eval