maine’s tourism industry - mdf maine hospitality & tourism alliance visitation* 27,932,111...

Maine’s Tourism Industry

Snapshot of Maine’s Largest Industry _________________________________

Economic impact – direct and indirect

Tax revenue Career opportunities

Capital investment

Quality of life

Marketing

The Maine Hospitality & Tourism Alliance


Promotion Ensuring adequate funding ______________________

Maine Office of Tourism receives 5% of the 8% meals and lodging tax for promotion

• Tourism Marketing Fund is

budgeted at $11 million for FY ’15

• Research shows that every

$1.00 spent on promoting Maine generates between $7.00 and $13.00 in new revenue (some say as much as $32.00!)

$25 million is what we should have to reach both domestic and international markets

$14 million is national average


Visitation* 27,932,111 29,809,148

Economic Impact of Tourism

Note: These calculations do not include resident day spending. Figures calculated by DPA, Inc. using the RIMS II Model.

2012 2013 Total Sales $7 Billion $7.5 Billion Jobs Supported 82,444 88,585 Total Earnings $2 Billion $2.1 Billion Total Taxes $419 Million $471 Million

*For purposes of economic impact calculations , visitors are defined as: *Out-of-state day visitors on tourism related trips *Overnight visitors on tourism related trips


2013

Capital investment Industry estimate: at least $200 million a year ____________________________________

Most properties re-invest about 10% of revenue in improvements each year

• Hotels • Motels • Inns • B&Bs • Restaurants • Campgrounds • Ski areas • Attractions


Quality of life No group contributes more to our quality of life and quality of place _____________________________________________________

Preservation, restoration and appreciation of historic buildings

Support for downtown shops, museums, historic sites and state

parks


Public access -Inns & restaurants on the coast -Wilderness lodges -Campgrounds on lakes & rivers -Skiing & hiking in the mountains

Maine’s economic engine Powering Maine’s economy

_____________________

Tourism businesses

represent an industry that is Maine’s economic engine


Maine Tourism Association Mission Statement

To create economic opportunities for our

membership and promote the unique quality of the Maine tourism experience

Publications Visitor Information Centers Advocacy


MECOA is a 192 member Trade Association made up mostly of small family owned and operated campgrounds located in every Tourism region of Maine.

Over 21,000 campsites in Maine. The average site is only $32 per night. Over 60% of site nights are rented to Mainers. Maine is the only state that requires a lodging tax on a campsite.

• Camping is an affordable family, outdoor, recreational activity. • State Park CGs are marketed through the MECOA website and camping guide. • MECOA attends 12 RV and Camping Shows in USA and Canada promoting Maine. • MECOA produces Maine’s premier RV and Camping Show in Portland each year.

Maine Campground Owners Association

Representing Campgrounds and RV parks

throughout the state


Maine Innkeepers Association Committed to improving, promoting and

protecting the welfare of the lodging industry in Maine

2013 & 2014 Lodging Industry Outcomes Structure and Diversity of the Lodging Industry in Maine Workforce Development and Education for Tourism The Lodging Industry and Economic Development 2015 Lodging Industry Outlook


Maine Restaurant Association

Enhancing prosperity for Maine restaurants

Industry Employment - Flexibility More first time job seekers seeking flexible hours

Competitive Wages 3000 Maine restaurants average more than 20 employees with competitive wages averaging above $12.00 per hour

Community Contribution Restaurants are the cornerstone of Maine communities, Maine restaurants contribute significantly to their community charities

Contribution to our nation $665 Billion in Sales, Employing 13.1 Million people in 980,000 restaurants

Opportunity abounds in our industry

• Over 400 members statewide from single, sole proprietorships to recognizable Maine brands including LL Bean, Mardens, Kittery Trading Post and Reny’s to large, multi-state retailers like Target, Home Depot and Macys. • Maine retailers employ approximately 80,000 Mainers. Retail is Maine’s largest employment sector.

• Sales taxes collected from merchants and retailers total over $1 billion annually, about 1/3 of the state budget.

• Retail is a key component of tourism efforts to attract visitors to Maine to stay, eat and shop!

RETAIL Means Jobs!


Ski Maine Association

Representing the Alpine and Nordic ski industry in Maine

20 Alpine Ski Area members 20 Nordic Center members Economic impact exceeds $300 million during the winter months Infrastructure investment in Maine's rural regions. More than 60% of Maine's 1.3 million skier visits are Maine residents The industry is utilizing facilities in all four seasons

Thank you! _________

On behalf of the thousands of men and women who work

so hard to make tourism Maine’s #1 industry.


The Maine Hospitality and Tourism Alliance For more information

__________________________________________

Maine Campground Owners Association Kathy Dyer (207) 782-5874 [email protected] Maine Innkeepers Association Greg Dugal (207) 213-2060 [email protected] Chris Jones [email protected] Maine Restaurant Association Greg Dugal (207) 623-2178 [email protected] Chris Jones [email protected] Retail Association of Maine Curtis Picard (207) 623-1149 [email protected] Maine Tourism Association Chris Fogg (207) 623-0363 x113 Ski Maine Association Greg Sweetser (207) 761-3774 x 100 [email protected]

maine’s tourism industry - mdf maine hospitality & tourism alliance visitation* 27,932,111...

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