main mechanisms for promoting the product realization

1

2

Main Mechanisms for Promoting the Product RealizationMain Mechanisms for Promoting the Product RealizationMain Mechanisms for Promoting the Product RealizationMain Mechanisms for Promoting the Product Realization


2012

2012

Երևանի ջերմատնային գոտու ծրագրի


In order to ensure the promotion of the Armenian

the AHPC develops various marketing and product realization promotion mechanisms. This

support includes studies and analyses on domestic and foreign markets, market segmentation,

selection of target markets, creation of a

preparing labelling and packaging materials, support in the development of pricing policy,

assessment and selection of products distribution and supply methods, applying advertisement and

promotion tools aimed at increasing the popularity of the Armenian harvest.

The AHPC will regularly conduct monitoring, comprehensive studies and analyses on crop

products' prices, volumes and structures in the target markets, through which local producers will

be able to plan their activities. The AHPC will assess

harvest would be competitive.

The umbrella brand for the Armenian harvest will be a title, a sign and a symbol, the right

to use which will be granted to the natural or legal entities engaged in crop production in the

Republic of Armenia the quality of whose pro

developed by the AHPC. Respective measures will be taken in the target markets in order to

increase the popularity and reputation of the brand.

Currently there are various packaging types and solutions available for the transportation

and maintenance of fresh vegetables. The

solutions where the ratio of the packaging value and the losses cause

Market Analysis and SegmentationMarket Analysis and SegmentationMarket Analysis and SegmentationMarket Analysis and Segmentation

Creation of an Creation of an Creation of an Creation of an UUUUmbrella mbrella mbrella mbrella BBBBrand forrand forrand forrand for

Packaging materials and labeling solutionsPackaging materials and labeling solutionsPackaging materials and labeling solutionsPackaging materials and labeling solutions

ծրագրի ներդրումների կատարման աջակցման


In order to ensure the promotion of the Armenian harvest in domestic and foreign markets,



selection of target markets, creation of a brand name for the Armenian harvest, support in



d at increasing the popularity of the Armenian harvest.


prices, volumes and structures in the target markets, through which local producers will

be able to plan their activities. The AHPC will assess the potential markets where



Republic of Armenia the quality of whose production will comply with the quality standards


increase the popularity and reputation of the brand.


and maintenance of fresh vegetables. The AHPC will assist producers in their choice of the best

solutions where the ratio of the packaging value and the losses caused by the packaging will be

Market Analysis and SegmentationMarket Analysis and SegmentationMarket Analysis and SegmentationMarket Analysis and Segmentation

rand forrand forrand forrand for the Armenian the Armenian the Armenian the Armenian HarvestHarvestHarvestHarvest

Packaging materials and labeling solutionsPackaging materials and labeling solutionsPackaging materials and labeling solutionsPackaging materials and labeling solutions

աջակցման մեխանիզմները

2 | P a g e


in domestic and foreign markets,



brand name for the Armenian harvest, support in



d at increasing the popularity of the Armenian harvest.


prices, volumes and structures in the target markets, through which local producers will

potential markets where the Armenian



duction will comply with the quality standards



will assist producers in their choice of the best

d by the packaging will be



relatively low. Meanwhile, the AHPC

the elements of the umbrella brand.

The pricing policy can be implemented in the result of a number of internal and external

factors. The AHPC experts will assist the producers with the calculation of production costs and

the development of pricing policy in the target markets.

The AHPC experts will take relevant measures aimed at the assessment of the efficiency of

the transport organisations and routes. Meanwhile, our experts will provide support for the

development of distribution schemes and efficiency

importer and producer-retailer).

The promotional measures in the target markets are aimed at the enhancement of the

popularity and the reputation of the brand of the Armenian

participation in large agricultural exhibitions in the target markets, promot

retail points of sales, meetings and arrangements with large importers and wholesalers,

preparation of printed materials, as well as other measures which will be more effective and

harmonious in the selected target markets.

Pricing SPricing SPricing SPricing Supportupportupportupport

DistributDistributDistributDistribution and Supplyion and Supplyion and Supplyion and Supply

Advertisement and Sales PAdvertisement and Sales PAdvertisement and Sales PAdvertisement and Sales Promotion romotion romotion romotion



AHPC experts will design the labelling of such packaging based on

the elements of the umbrella brand.


experts will assist the producers with the calculation of production costs and

the development of pricing policy in the target markets.

experts will take relevant measures aimed at the assessment of the efficiency of


development of distribution schemes and efficiency assessment (producer -


popularity and the reputation of the brand of the Armenian harvest. These measures will include

participation in large agricultural exhibitions in the target markets, promot



harmonious in the selected target markets.

romotion romotion romotion romotion


3 | P a g e


experts will design the labelling of such packaging based on


experts will assist the producers with the calculation of production costs and

experts will take relevant measures aimed at the assessment of the efficiency of


- wholesaler, producer-


. These measures will include

participation in large agricultural exhibitions in the target markets, promotional activities at large








4 | P a g e


main mechanisms for promoting the product realization

Documents

product realizationin

foreign markets

selection of target

armenian harvest

segmentationmarket analysis

promotion tools

various packaging types

various marketing