maille release backgrounder recipes tor focus

7/27/2019 Maille Release Backgrounder Recipes TOR Focus

1/5

Iconic French mustard maker Maille will tease taste buds of Toronto Mustard Lovers at

Summer Tasting Tours - ahead of the launch of North America's first

Maille Mustard Boutique!

Toronto, ON. July 22, 2013 Maille, the celebrated French maker of Dijon mustard and official supplier

for centuries to some of the most famous of European Courts -- serves up their Summer Tasting Tour inToronto, from July 27thAugust 25th. The events are set to woo mustard lovers as a lead up to the launchof North America's only Maille Mustard Boutique, set to open in a top-secret location in Canada in 2014.

Mustards are one of the most popular condiments in the world, and we are eager to give our Toronto fans

the opportunity to try the unique tastes and flavours of Maille mustards," shares Marie-Eve Brunet,product manager, Maille.

A provincial passion for mustard isnt surprising, given that Canada is theworlds leading exporter ofmustard seeds, producing between 140,000-300,000 tonnes of mustard seed each yearmuch of it from

Alberta (Source:Canadian Special Crops Association).

Maille Tasting Tour Details - TorontoMustard fans will have the chance to taste traditional favourites and some new offerings at Parisian-styled"mustard cafes" hosted by suave Maille Mustard hosts and hostesses. Modeled after the Maille Boutique

in Place de la Madeleine in Paris, the Maille Tasting Tour will feature mustard tastings in a cafe-typesetting, complete with the iconic Parisian-style advertising columns common throughout the famouscapital of France.

The Maille Tasting Tours will showcase:

- Maille Dijon Originale (creamy texture, spicy taste)- Maille Old Style (with crunchy whole grain mustard seeds)- Maille Honey Dijon (the sweet-spicy mix of honey and authentic Dijon mustard)

Sampler nibbles of Maille Mustards will be smeared on organic pretzels, along with a choice of Maille

Crunchy Gherkins and Maille Crunchy Mild Gherkins (petite, crunchy, tart, French pickles). Seasonalrecipes from Maille, along with a high-value product coupon, will be available for take-away.

Select Locations in Toronto:

Shops at Don Mills (July 27 and July 28) First Canadian Place (August 8 and August 9) Union Station (August 15 and August 16) Buskerfest - College and Yonge St. (August 22, August 23, August 24 and August 25 th)

.../2
http://www.specialcrops.mb.ca/index.phphttp://www.specialcrops.mb.ca/index.phphttp://www.specialcrops.mb.ca/index.phphttp://maille.us/boutiques/http://maille.us/boutiques/http://maille.us/boutiques/http://maille.us/boutiques/http://www.specialcrops.mb.ca/index.php


2/5

-2-

"The Maille Tasting Tours share new ideas about how to use our Maille Mustards products," says Brunet."Canadians really seem to appreciate the unique varieties of our Maille Mustards and proudly share howthey use mustard to add an authentic French flair to their favourite recipes .

Maille Mustard Boutique coming soon to CanadaIn France, Maille Mustards come in over 40 varieties. Unique offerings, such as Truffle & Chablis FreshMustard and also exotic vinegars are available exclusively at the Maille Boutiques in Paris and Dijon,France. At the Maille Boutiques, fresh mustards are served in the traditional method -- pumped intoceramic pots for loyal customers who routinely return for refills as often as once a week. French chefsand cooks at home routinely rely on the condiment for homemade salad dressing, quiche, flavourful

sauces, local dishes and even desserts! For Canadians, the flavourful and unique offerings found at theMaille Mustard Boutiques are also known as coveted and edible souvenirs by visiting foodies, drawn to

the quaint ceramic pots and the opportunity to bring an authentic taste of France home.

Canadians longing for a taste of some of the more unique Maille flavours that are not currently availablein local grocery stores will be able to visit North Americas first Maille Mustard Boutique, when it opens

soon. The exact location and timing for the boutique launch is a closely guarded secret and Canadian fansof Maille Mustard will be able to find out more on theMaille Canada Facebook page, along with thelatest news and recipe offerings.

For more details about Maille products available in North America, visit: http://maille.us/ and to learnmore about the Maille boutiques in France, visit:http://www.maille.com.

- 30 -

For additional information, visuals or to arrange an interview with Marie-Eve Brunet (Maille productmanager) please contact Jacki Nelson at 416 524 3502. Email: [email protected].
https://www.facebook.com/maillecanadahttps://www.facebook.com/maillecanadahttps://www.facebook.com/maillecanadahttp://maille.us/http://maille.us/http://www.maille.com/http://www.maille.com/http://www.maille.com/http://www.maille.com/http://maille.us/https://www.facebook.com/maillecanada


3/5

Backgrounder

Maille Mustard Facts

History- Maille has been in existence for 265 years, since it was founded in 1747 by Antoine Maille. Themustards are based on the original recipes created in Marseille, by his father, Antoine Claude Maille,originally for their medicinal qualities and later regarded for their culinary prestige.- Antoine Mailles son opened the Maille shop for his Dijon style mustards and vinegars in Paris, and

quickly became the official supplier of condiments to most of the important royal courts of Europeincluding France, Hungary, Russia and England.-Dijon Mustardgets its name from how it is manufacturedit has nothing to do with its source or

location of origin. The Maille distinction, aside from its centurys old recipe, is in the cutting of the seeds

that go into the mustard, rather than crushing them, which provides its unique flavours.- Authentic Dijon mustard has a more robust taste than yellow mustard, thanks to the addition or vinegaror white wine. It is made exclusively with at least 28 per cent Brassica juncea" - the dark brown mustard

seeds that create a full-flavoured condiment.

Maille Boutiques of France...and soon to be in Canada!

- At Maille Boutiques in Paris and Dijon, France, fresh mustard is served in a traditional method, pumped

into ceramic jars. Customers routinely return for refills - as often as once a week - an age old tradition ofre-use and recycle!- At the Maille boutiques, 40 different types of mustards are available.-Canada will soon be the home of the first Maille Mustard Boutique in North Americathe location is

top secret. Many varieties of Maille Mustards are available now in major grocery retailers and specialtyshops across Canada.

Canadian Connection- The most popular Maille Mustards sold in Canada are Dijon original.

-There are about 40 varieties of the mustard plant, grown all over the world, with a majority of seedscoming from Canada.- As the worlds leading exporter of mustard, Canada is produces 140,000-300,000 tonnes of mustardseed annually and is recognized internationally as being among the best in the world in terms of ensuringfood safety and traceability. (Source:Canadian Special Crops Association)

- 30 -

For additional information, visuals or to arrange an interview with Marie-Eve Brunet (Maille product

manager) please contact Jacki Nelson at 416 524 3502. Email: [email protected].
http://en.wikipedia.org/wiki/Mustard_(condiment)http://en.wikipedia.org/wiki/Mustard_(condiment)http://en.wikipedia.org/wiki/Mustard_(condiment)http://www.specialcrops.mb.ca/index.phphttp://www.specialcrops.mb.ca/index.phphttp://www.specialcrops.mb.ca/index.phphttp://www.specialcrops.mb.ca/index.phphttp://en.wikipedia.org/wiki/Mustard_(condiment)


4/5

Here are some favourite recipes from Maille.

More recipes can be found on theMaille Canada Facebook pageorhttp://maille.us/

Maille Fresh Herb Potato Salad

Add some French F lai r to Your Summer D ishes! Easy, tasty and oh so chic!

Ingredients:3 tbsp Maille Dijon Old Style Mustard2 tbsp olive oil2 tbsp freshly chopped herbs (parsley and chives)

1 tbsp Maille Red Wine Vinegar750 g cooked small red skinned potatoes (halved or quartered)

Whisk together mustard, olive oil, herbs and red wine vinegar. Add potatoes and stir until completely

coated with dressing. Add salt and pepper to taste.

Chicken Penne with Maille Dijon Mustard Sauce

A pleasing chicken and pasta dish with a dash of savoir faire!

Ingredients:

500 g penne500 g chicken breast cut into cubes1 tbsp butter1 tbsp olive oil1 onion, finely chopped

50 ml sundried tomato, cut into julienne strips50 ml whole black olives1 small can artichokes, drained and quartered1 cup 35% cream2 tbsp Maille Dijon Original Mustard

cup grated Parmesan cheese

Cook penne according to package directions. Brown chicken with butter and olive oil in a skillet overmedium-high heat and put aside. Cook onion in a skillet over low heat for 3-4 minutes. Add cookedchicken, sundried tomatoes, black olives, artichokes, cream and mustard, and simmer for 3 minutes. Stir

in the pasta and sprinkle with Parmesan cheese.
https://www.facebook.com/maillecanadahttps://www.facebook.com/maillecanadahttps://www.facebook.com/maillecanadahttp://maille.us/http://maille.us/http://maille.us/http://maille.us/https://www.facebook.com/maillecanada


5/5

Pork Back Ribs a la Maille

A sweet and savoury twist to classic summer ribs!

Ingredients1.5 kg of pork back ribs200ml jar of Maille Honey Dijon Mustard

6 tbsp lime juice6 tbsp honey1 tbsp Worcestershire sauceSalt and pepper to taste

Preheat the oven to 400F. Prepare ribs by removing the membrane across the back of the rack. Arrange

ribs on a large baking sheet lined with foil (cut ribs if necessary to fit). Mix together the mustard, honey,lime juice, Worcestershire sauce, and salt and pepper. Coat the ribs with this preparation. Cook the ribs

for 15 mins at 400F. Then without opening the oven, reduce the temperature to 300F and continuecooking until the ribs are tender and fall off the bone (about 1 to 2 hours).

Grilled Salmon a la MailleAdds a slightly sweet taste and tang to grilled salmon

Ingredients3 tbsp Maille Old Style Maille

2 tsp honey2/3 cup extra virgin olive oil

Juice of one lemonDash of Maille Red Wine Vinegar

Mix mustard and lemon juice in a bowl. Add honey, olive oil and red wine vinegar until blended. Season

sauce with salt and pepper. Grill salmon and spoon sauce over fish once grilled to your liking. Serveonce sauce has warmed.

maille release backgrounder recipes tor focus

Documents