• Immediate Impact • Coupons without the clipping • Branding and Image Building

Put your ad on Page 1-AThere’s a way to put your ad right up front with today’s headlines. Front Page Ad Notes are proven attention-getters, and they’re available as an advertising option with The Advocate. The 2-7/8” x 2-5/8” note is yellow or white with black or spot color printing. The big story is that they go where no ad has gone before: page one of The Advocate, Louisiana’s leading daily newspaper.

Baton Rouge, Louisiana

Final Size

Standard Paper Color

Placement Availability Zoning Options

Deadline

Rush Orders

2-7/8” x 2-5/8”

Yellow or White

Front Page Monday - Sunday Full-run or zoned*

7 business days from receipt of approved copy, for 1 or 2 color orders with a quantity of 500,000 or less.

Will incur an additional $500 charge, plus shipping costs.

*Zones Available: East Baton Rouge Zone, Ascension Parish, Livingston Parish, Acadiana Zone and New Orleans Zone.

Standard Ink Colors

Blue(PMS 300)

Orange(PMS 021)

Black

Brown(PMS 168)

Teal(PMS 320)

Green(PMS 347)

Red(PMS 185)

Purple(PMS 527)

Burgundy(PMS 215)

with

Other colors may be available. Check with your multimedia sales consultant for other options.

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Front Page Ad Notes!

To add Front Page Ad Notes to your marketing mix, call your Advocate multimedia sales consultant or (225) 388-0250.

1. Selected run dates are guaranteed for full-run advertisers on a first-come, first-serve basis. Part-run advertisers are guaranteed to run within the week selected. Larger runs will have preference over smaller runs.

2. In the event of major breaking news, Front Page Ad Notes may be inserted on another day. The publisher reserves the right to revise or reject in whole or in part any advertisement in The Advocate.

3. Exact color match cannot be guaranteed.

4. All orders considered firm and cannot be canceled except on written authorization from The Advocate. A cancellation fee of $250 plus any accrued charges (artwork, proofs, materials, etc.) will be charged to the customer.

5. When orders are printed to customer’s specifications, the purchaser agrees to assume any liability resulting from actions or demands brought against supplier for copyright infringement.

6. Minimum order: 10,000 Notes.

7. This order is governed by the terms, policies and conditions in The Advocate’s current Retail Advertising Rate Card.

Conditions for Publication

Newsworthy Advertising Design...For the most “notable” benefits, incorporate these elements on your Front Page Ad Note.

1. Prominently identify the name of your business2. Name the offer or event that you are promoting3. Call to action to respond to your message

It is also recommended that your message contain minimal use of copy.

10,000 - 24,999 $91.00 $111.00 $165.00 25,000 - 49,999 57.00 67.00 87.00 50,000 - 99,999 43.00 53.00 73.00 100,000 - 149,999 35.25 43.25 63.00 150,000 - 199,999 34.75 41.50 60.00 200,000 - 299,999 32.50 37.25 51.50 300,000 - 399,999 30.00 36.00 44.50 400,000 - 499,999 29.50 34.25 41.50 500,000 - 749,999* 28.75 32.50 38.50

Quantity 1 Color 2 Colors Full Color

Silhouettes additional $2.00 CPM

* Frequency Contracts and larger quantities are available - contact your multimedia sales consultant.

Front Page Ad Note Rates - Cost Per Thousand

Effective November 1, 2012

Actual Size

SPECIAL PRICE - $1,985 East Baton Rouge Parish on

Monday, Tuesday or Wednesday

2. Offer/Event

3. Call to Action

Department Store

ZDaley’s

SALEEnd ofSummerBring this ad with you, and get 1/2 offAll Summer MerchandiseCall 1-800-HOT-SALE or visit us at www.daleys.com for details

Mark your calendar for the hottest event of the year!offer good: August 30- September 5, 2007

1. Identity/Brand