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    al Services

    Financial Institutional Securities Private Limited Page 2

    Mahindra & Mahindra Financial Services

    11 January 2010 JM Financial Institutional Securities Private Limited

    Exhibit 2: MMFS Key Financials

    Source: Company, JM Financial, Note: * Figures for ratios signify change over the specified period.

    Key Parameters FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10E

    Balance sheet

    Borrowings (Rs. bn) 11 16 25 39 49 50 52 64

    Loans (Rs. bn) 13 18 29 45 59 66 68 83

    Securitized (Rs. bn) 0 0 4 5 6 8 11 13

    AUM (Rs. bn) 13 18 33 50 65 75 79 96

    Total Assets (Rs. bn) 15 20 31 50 63 70 74 90

    Assets Growth (%) 34.9% 39.9% 53.2% 61.2% 25.1% 11.8% 6.0% 20.8%

    Income statement

    NII (Rs. bn) 1.5 2.0 2.7 3.7 5.2 7.7 8.7 9.8

    Operating profits (Rs. bn) 1.1 1.4 1.9 2.4 3.2 5.2 6.1 6.8

    PAT (Rs. bn) 0.4 0.7 0.8 1.1 1.3 1.8 2.1 2.8

    ProfitabilityInterest Spread (%) 11.57% 11.29% 9.63% 7.91% 7.76% 9.60% 9.63% 9.89%

    NIM (%) 13.08% 12.51% 10.86% 9.34% 9.28% 11.74% 12.34% 12.28%

    ROA (%) 3.48% 3.74% 3.20% 2.66% 2.35% 2.66% 2.97% 3.37%

    ROE (%) 23.1% 28.5% 27.1% 20.9% 18.2% 16.9% 15.4% 17.7%

    Asset Qu ali ty

    Gross NPL (Rs. mn) 1,090 1,556 1,992 2,472 3,582 5,572 6,909 7,652

    Gross NPL (%) 8.10% 8.33% 6.64% 5.34% 5.90% 7.97% 9.42% 8.62%

    Net NPL (Rs. mn) 412 743 1,008 1,133 1,548 2,053 1,943 2,296

    Net NPL (%) 3.22% 4.16% 3.48% 2.52% 2.64% 3.09% 2.84% 2.75%

    Loan Loss Charge (Rs. mn) 396 415 560 816 1,195 2,463 2,824 2,601

    Coverage (%) 62.3% 52.2% 49.4% 54.2% 56.8% 63.2% 71.9% 70.0%

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    Mahindra & Mahindra Financial Services

    JM Financial Institutional Securities Private Limited Page 311 January 2010

    Mahindra & Mahindra Financial Services

    (MMFS)

    Tapping rural auto finance demand

    Mahindra & Mahindra Financial Services (MMFS) is a subsidiary of M&M which isprimarily focused on the rural and semi-urban areas providing finance for utility

    vehicles (UVs), tractors, cars and commercial vehicles. MMFS's client base consists

    of small entrepreneurs and self-employed individuals such as transport operators

    taxi operators and farmers. M&M vehicles account for c.65% of the loan book.

    Positioned to address rural market

    MMFS targets rural population which (a) do not have access to bank credit due to

    their inability to meet the lending covenants of the banks and (b) cannot afford

    exorbitant rates charged by private financiers. MMFSs business model is positioned

    to tap the demand for financing in such under-banked rural and semi-urban areas

    Individuals and small entrepreneurs are the target customers. The company doesnot use DSA model and relies completely on its employees to source the

    customers.

    Exhibit 3: MMFSs Financing Model

    Source: JM Financial

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    Mahindra & Mahindra Financial Services

    JM Financial Institutional Securities Private Limited Page 411 January 2010

    Porter Five Force analysis Rural knowledge is source ofsignificant advantage

    On the basis of Porter Five Force analysis, MMFS enjoys significant advantage on

    account of it having gained significant experience of the local characteristics of the

    rural and semi-urban markets across India. Further, a well diversified distribution

    network, locally recruited employees, relationship with dealers and a strong parent

    has resulted in a strong brand in these rural and semi-urban areas which is a

    source of significant advantage.

    Exhibit 4: MMFS Porter 5 Force analysis

    Source: JM Financial

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    Mahindra & Mahindra Financial Services

    JM Financial Institutional Securities Private Limited Page 511 January 2010

    Growth is back - Loan book to witness 19%CAGR over FY09-12E

    After tepid growth of just 3% in FY09 impacted by tight liquidity environment,

    higher interest rates and slowdown in the automobile industry, we expect loan

    book to grow at 19% CAGR over FY09-12E period due to (a) revival in the

    automobile industry should lead to higher disbursements for cars and utilityvehicles (UVs) (b) expectation of better rabi crop and increase in acreage should

    drive tractor disbursements. Further, higher government expenditure in rural areas

    has boosted non-farm income in the hands of rural India resulting in improved

    demand for UVs and cars (c) non-M&M product portfolio (primarily Maruti) is

    expected to continue with robust performance (d) Entry of M&M group in CV

    market opens another product line for MMFS and increases the opportunity fo

    financing new products of M&M.

    (a) Revival in the automobile industry should lead to higher

    disbursements for cars and utility vehicles (UVs)

    Driven by stimulus package provided by the government and easing of retai

    finance rates, automobile industry has witnessed revival over the past 6-9 months

    During March-November 09, automobile industry has grown by 20% while M&M(domestic) has posted a strong growth of 21%. Going forward, with the improved

    IIP and GDP numbers, we expect current growth momentum to continue which

    should lead to higher disbursement for cars and UVs.

    Exhibit 5: MMFS Trend in automobile sales and MMFSs dependence on M&M

    -80.0%

    -40.0%

    0.0%

    40.0%

    80.0%

    120.0%

    Mar'07

    July'07

    Nov'07

    Mar'08

    July'08

    Nov'08

    Mar'09

    July'09

    Nov'09

    PV YoY Growth (%) CV YoY Growth (%)

    -45.00%

    -30.00%

    -15.00%

    0.00%

    15.00%

    30.00%

    45.00%

    Q4'07

    Q1'08

    Q2'08

    Q3'08

    Q4'08

    Q1'09

    Q2'09

    Q3'09

    Q4'09

    Q1'10

    Q2'10

    M&M YoY Growth (%) MMFS AUM YoY Growth (%)

    Source: SIAM, JM Financial

    (b) Better rabi crop and higher government spending to remainmain demand drivers

    The acreage and output of most rabi crops are expected to increase mainly due tobetter irrigation facilities and late revival of monsoon resulting in higher reservoir

    levels. Expectation of better rabi crop will drive tractor disbursement. Recent

    government initiatives such as increasing minimum support prices (MSP) and

    programmed like National Rural Employment Guarantee Act (NREGA), Sampoorna

    Gramin Rozgar Yojana (SGRY), Swarnajayanti Gram Swarozgar Yojana (SGSY) are

    driving non-farm rural demand. The Government is also pushing for infrastructure

    reforms which are resulting in higher employment opportunities and highe

    disposable income. We believe these factors will provide a boost to the demand fo

    UVs and cars and lead to higher disbursement and loan growth for MMFS.

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    Mahindra & Mahindra Financial Services

    JM Financial Institutional Securities Private Limited Page 611 January 2010

    (c) Expanding non-M&M loan portfolio

    Currently M&M contributes c.65% of total sales of MMFS. The Company is

    consciously trying to diversify and reduce its reliance on M&M. It has already tied

    up with Maruti, Hyundai Motor, Hero Honda, Tata Motors (avoids financing o

    competitive models) Bajaj Auto and TVS Motor for financing of their vehicles.

    Expanding and capturing non-M&M auto market will be the focus for MMFS to

    participate in auto industry revival which will augment loan growth.

    (d) CV loans to get a push

    M&M has entered into light, medium and heavy commercial vehicles for domestic

    as well as export markets. M&M has launched 2 products called as GIO and

    Maxximo and it has already sold 1,019 units of GIO in the very first month of its

    launch (November 09). Entry of M&M into CV opens additional product line for

    MMFS and we expect it to finance c.65% of M&M CV sales. This should also help to

    drive loan book growth at MMFS.

    Loan book to grow at 19% CAGR over FY09-12E

    We have factored in loan book growth of 19% CAGR to Rs 114 bn over FY09-12Eafter slowdown witnessed over the last 2 years. We expect AUM to expand at 18%

    CAGR to Rs 131 bn during the same period.

    Exhibit 6: MMFS - Trend loan book growth

    1318

    29

    45

    59

    83

    98

    114

    6866

    0

    20

    40

    60

    80

    100

    120

    140

    FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10E FY11E FY12E

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%Loans (Rs.Bn.) YoY Growth (%)

    Source: Company, JM Financial

    M&M continues to account for c.65% of total sales

    MMFS was originally set up to provide finance to M&M dealers for purchase of M&M

    vehicles and tractors while M&M provided necessary capital support. MMFS stil

    remains the largest retail financier for M&M which contributes c.65% of MMFS

    sales. It finances c.32% of auto and c.28% of tractor sales of M&M group. The

    company is planning to reduce its reliance on M&M by tying up with other

    automobile producers such as Maruti, Hyundai Motor, Hero Honda, Tata Motors

    Bajaj Auto and TVS Motor. Currently non-M&M sales constitute 35% of loan book,

    of which Maruti vehicles contributes c.80%.

    Growth is back after2 yrs of slowdown

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    Mahindra & Mahindra Financial Services

    JM Financial Institutional Securities Private Limited Page 711 January 2010

    AUM composition- To focus more on commercial vehicles thantractors

    MMFS primarily finances acquisition of new as well as used utility vehicles (UVs) for

    commercial and personal purpose, tractors and cars. In Q210, UVs, tractors and

    cars combined constituted c.86% of total AUM. As per the management, it has

    market share of c.14% in tractor financing and 10-12% in UV financing. The

    company also provides finance for commercial vehicles (c.9% of AUM) and personaloans only to existing customers. Going forward, the company intends to increase

    CV loans exposure to c.15% of total loan book given increasing opportunities to

    finance the same on account of M&Ms entry into the CV market. We expect the

    proportion of tractors to decline over FY09-12E.

    Exhibit 7: MMFS- Trend in composition of AUM

    43% 38% 38% 35%

    19% 25% 25%23%

    26% 23% 24% 28%

    3% 7% 7% 9%9% 7% 6% 5%

    0%

    20%

    40%

    60%

    80%

    100%

    FY07 FY08 FY09 Q2'10

    Auto/ Utility vehicles Tractors Cars Commercial Vehicles Refinance & Others

    Source: Company, JM Financial

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    Mahindra & Mahindra Financial Services

    JM Financial Institutional Securities Private Limited Page 811 January 2010

    Funding mix

    MMFS raises funds from diversified sources which includes non-convertible

    debentures, bank term loans, commercial paper, fixed deposits and securitization

    Borrowing mix has been dominated by term loans and debentures which accounts

    c.90% of total borrowing. MMFS enjoys excellent liability franchise on account of

    higher credit rating and strong parentage support. It enjoys credit rating of AA-

    (Stable) from CRISIL and AA from Fitch. Currently c.85% of is fixed rate borrowingwhile rest is floating with average duration of 30 months.

    Exhibit 8: MMFS Borrowings Profile

    CAGRBorrowings - Break-up(Rs mn) FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10E FY11E FY12E FY03-09 FY09-12E

    Fixed loans 3,113 4,041 5,804 8,702 13,134 12,672 22,845 25,648 31,913 39,450

    Growth (%) 30% 44% 50% 51% -4% 80% 12% 24% 24% 39% 20%

    Share (%) 28% 26% 24% 22% 27% 25% 44% 40% 42% 44%

    Debentures 5,440 10,510 16,910 26,850 31,370 34,300 23,563 32,060 36,472 43,036

    Growth (%) 93% 61% 59% 17% 9% -31% 36% 14% 18% 28% 22%

    Share (%) 49% 67% 69% 69% 64% 68% 45% 50% 48% 48%

    Other Loans 2,542 1,163 1,828 3,277 4,896 3,453 5,722 6,412 7,598 7,173

    Growth (%) -54% 57% 79% 49% -29% 66% 12% 19% -6% 14% 8%

    Share (%) 23% 7% 7% 8% 10% 7% 11% 10% 10% 8%

    Total 11,095 15,715 24,541 38,829 49,399 50,425 52,130 64,120 75,982 89,659

    Growth (%) 39% 42% 56% 58% 27% 2% 3% 23% 19% 18% 29% 20%

    Source: Company, JM Financial

    Reducing dependence on MFs for borrowingsAfter the financial crisis of FY09, the Company has reduced its dependence on

    mutual funds to 25% in Q2FY10 from 50% in Q2FY08. The Company intends to

    maintain limited exposure of 30% to mutual funds and is planning to increase its

    reliance on insurance company from current level of 10% to c.20% over the next 2

    years. MMFS has also started to mobilize fixed deposits (FDs) to create and

    strengthen relationship in its target markets and it expects FDs to constitute c.8%

    of total borrowings by FY12. It has also increased its banking relationship to 28-30

    banks from 18 banks earlier. We believe these steps have resulted in a wel

    balanced funding profile for the company.

    Exhibit 9: MMFS Change in funding mix over last 2 years

    Mutual

    Funds

    49%

    Banks

    44%

    Insurance

    Co.

    4%

    Others

    3%

    Mutual

    Funds

    24%

    Others

    5%

    Insurance

    Co.

    10%

    Banks

    61% Source: Company, JM Financial

    Q2FY08 Q2FY10

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    Mahindra & Mahindra Financial Services

    JM Financial Institutional Securities Private Limited Page 911 January 2010

    Securitization to be capped at c.18% of AUM

    MMFS does non-recourse securitization transactions to improve capital adequacy

    ratio and to free up its resources to fund its asset under management. Tractor and

    other loans of MMFS which constitutes c.40% of total loan portfolio, is eligible as

    priority sector lending (PSL) for banks and other financial institutions. It is

    extremely attractive for banks to purchase such assets to meet their PSL

    requirement. We believe MMFS will continue to use securitization as additionasource of funding but it intends to cap securitization at c.18% of AUM. Currently,

    securitized portfolio comprises c.14% of MMFSs total AUM and we expect the ratio

    to remain stable going ahead.

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    Mahindra & Mahindra Financial Services

    JM Financial Institutional Securities Private Limited Page 1011 January 2010

    Pressure on Margins going ahead

    Margins to decline by 80bps over FY09-12E

    The current environment of surplus liquidity has benefited wholesale funded

    institution like MMFS and helped its cost of funds to decline by 71 bps yoy to

    8.79% in 2Q10. For MMFS, proportion of fixed rate liabilities is c.85% and thecompany has already tied up finances for coming quarter, hence near term margins

    are expected to display flattish trend. Going forward, with interest rates expected

    to go up; we expect borrowing cost to go up over FY10-12E period. On the asset

    side, given that almost all of MMFSs loans are at fixed rate and the change in loan

    composition in favour of low yielding CVs ( average yield of c.17-18%) from high

    yielding tractors (average yield of c.21-22%), we expect yields to decline by

    c.20bps over FY09-12E. Consequently spreads and margins are expected to remain

    under pressure (mitigated to an extent by higher securitization income). We have

    factored in 80bps decline in margins over FY09-12E and expect 14% CAGR in NI

    over FY09-12E vs. 34% CAGR over FY05-09 period.

    Exhibit 10: MMFS Trend in NII and Margins

    2.02.7

    3.75.2

    7.78.7

    9.811.2

    12.9

    0

    4

    8

    12

    16

    FY04 FY05 FY06 FY07 FY08 FY09 FY10E FY11E FY12E

    0.0%

    10.0%

    20.0%

    30.0%

    40.0%

    50.0%

    60.0%

    NII (Rs. Bn.) YoY Growth (%)

    11.6%

    10.1% 10.1%10.8%

    10.2%

    10.9%

    9.3% 9.3%

    11.7%12.3% 12.3%

    11.7% 11.5%

    8.1% 8.3%

    10.9%

    10.1%

    12.5%

    7.0%

    9.0%

    11.0%

    13.0%

    15.0%

    FY04 FY05 FY06 FY07 FY08 FY09 FY10E FY11E FY12E

    NIM (%) NIM (incl. securitization inc.) (%)

    Source: Company, JM Financial

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    Mahindra & Mahindra Financial Services

    JM Financial Institutional Securities Private Limited Page 1111 January 2010

    Diversified distribution network

    Well supported by deeply penetrated distribution network

    MMFS has an extensive distribution network, spread over rural and semi-urban

    areas, with presence in 25 states and 2 union territories through 439 branches

    covering almost 90% of the districts in India. It also uses distribution network of

    more than 1,000 M&M and other dealers. Such nationwide distribution network actsas a hedge against crop failures or risk of monsoon in a particular region.

    Exhibit 11: MMFS Region-wise Distribution network

    West

    19%

    East

    16%

    South

    23%

    North

    42%

    Rural

    79%

    Metro

    1%

    Urban/Semi

    Urban

    20%

    Source: Company, JM Financial

    Resumption in Branch expansion

    Over the last 2 years, due to difficult working environment, MMFS decided to go

    slow on its branch expansion strategy and opened only 5 branches in last 8

    quarters. However going forward, it intends to resume its branch expansion

    strategy and expects to open c.25 branches over the next 12 months. However,

    given faster balance sheet growth, we expect cost to income ratio to remain c.30%going ahead implying 13% CAGR in operating expenses during the period.

    Exhibit 12: MMFS Trend in distribution network and operating cost ratios

    8051,115

    1,7732,296

    2,791

    4,9595,141 5,181

    5,401

    4,597

    196224

    256

    305

    403

    491471451436

    436

    0

    1000

    2000

    3000

    4000

    5000

    6000

    FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10E FY11E FY12E

    100

    200

    300

    400

    500

    600Number of Employees Total Branches (RHS)

    30% 30%

    35%38%

    33%30% 31% 30% 29%

    10.0%

    20.0%

    30.0%

    40.0%

    50.0%

    FY04 FY05 FY06 FY07 FY08 FY09 FY10E FY11E FY12E

    2%

    3%

    3%

    4%

    4%

    Cost to Income Ratio (%) (LHS) Cost to Assets (%)

    Source: Company, JM Financial

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    Mahindra & Mahindra Financial Services

    JM Financial Institutional Securities Private Limited Page 1211 January 2010

    Asset Quality: The worst is over

    Gross NPAs to remain at elevated levels, credit costs havepeaked

    Credit costs to decline by 80bps, coverage ratio now at healthy level of

    71%: Asset quality at MMFS had deteriorated significantly from FY06 onwards on

    account of higher delinquencies. Delinquencies increased from c.3.8% in FY06 toc.5.7% in FY08.Consequently gross NPA ratio increased from 5.3% in FY06 to c.8%

    in FY08. However during FY09, increase in gross NPA ratio to 9.4% was primarily

    on account of slower growth while delinquencies improved by 90bps to 4.75%

    Going ahead, given the nature of the business wherein lending is to customers with

    irregular cash flows, we expect gross NPAs to remain at elevated levels of c.8.3%

    in FY12E for MMFS with net NPA at c.2.6%.

    Exhibit 13: MMFS Trend in asset quality and coverage ratio

    8.3%

    5.3%5.9%

    8.6% 8.4% 8.3%

    4.2%3.5%

    2.5% 2.6%3.1% 2.8% 2.8% 2.7% 2.6%

    9.4%

    8.0%

    6.6%

    0.0%

    2.0%

    4.0%

    6.0%

    8.0%

    10.0%

    12.0%

    FY04 FY05 FY06 FY07 FY08 FY09 FY10E FY11E FY12E

    0.0%

    16.0%

    32.0%

    48.0%

    64.0%

    80.0%

    Gross NPLs (%) Net NPLs (%) Coverage (RHS) (%)

    Source: Company, JM Financial

    Credit costs have peaked in FY09

    Credit costs in our opinion have peaked at c.420bps in FY09 and are expected todecline by 80bps over FY09-12E driven by:

    (a) Higher loan growth of 19% CAGR over FY09-12E: After tepid growth o

    just 3% in FY09 impacted by tight liquidity environment, higher interest rates and

    slowdown in the automobile industry, we expect loan book to grow at 19% CAGR

    over FY09-12E. This revival in the industry augurs well for the asset quality at

    MMFS.

    Exhibit 14: MMFS Trend in loan book and growth

    1318

    29

    45

    59

    83

    98

    114

    6866

    0

    20

    40

    60

    80

    100

    120

    140

    FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10E FY11E FY12E

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%Loans (Rs.Bn.) YoY Growth (%)

    Source: Company, JM Financial

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    Mahindra & Mahindra Financial Services

    JM Financial Institutional Securities Private Limited Page 1311 January 2010

    (b) Governments rural spending and increase in MSP leading to better

    recoveries: In last 2 years, rural incomes have received a boost as a result o

    recent Government measures like the National Rural Employment Guarantee Act

    (NREGA), Sampoorna Gramin Rozgar Yojana (SGRY), Swarnajayanti Gram

    Swarozgar Yojana (SGSY), Central Government salary hikes, farm loan waivers and

    increase in minimum support prices (MSP). Due to higher gold prices, people in

    rural areas are selling gold to buy productive assets. All these factors are leading to

    improvement in cash collection and consequently better recoveries for MMFS.

    Exhibit 15: MMFS Trend in MSP prices in selected crops (YoY growth %)

    0.0%

    10.0%

    20.0%

    30.0%

    40.0%

    50.0%

    60.0%

    70.0%

    80.0%

    FY04 FY05 FY06 FY07 FY08 FY09 FY10

    Paddy Cotton Wheat Barley Sugarcane Soyabeen Sesamum

    Source: Company, JM Financial

    (c) Expected improvement in delinquency levels coupled with healthy

    coverage ratio at 71%: MMFS increased its provisioning cost in FY09 despite

    improvement in delinquency level by 90bps primarily to increase its coverage ratio

    from 63% in FY08 to 71% in FY09. Consequently with expected improvement indelinquency levels going ahead and coverage ratio at healthy level, we expect

    credit costs to decline by 80bps from 420bps in FY09 to c.320bps in FY12E.

    Exhibit 16: MMFS Trend in Delinquency, LLP and coverage ratio (%)

    5.0%

    3.8% 4.0%

    5.7%

    4.8% 4.6%4.3% 4.3%

    6.5%

    2.7%2.4% 2.2%

    3.4%3.4%3.4%

    4.2%3.9%

    2.3%

    0.0%

    2.0%

    4.0%

    6.0%

    8.0%

    FY04 FY05 FY06 FY07 FY08 FY09 FY10E FY11E FY12E

    0.0%

    20.0%

    40.0%

    60.0%

    80.0%

    Delinquency Ratio (%) LLP (LHS) (%) Coverage (RHS) (%)

    Source: Company, JM Financial

    Delinquency improvedand coverage ratioincreased in FY09

    Maximum growth in MSP in last2 years i.e. FY09 and FY10;should lead to better recoveries

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    Mahindra & Mahindra Financial Services

    JM Financial Institutional Securities Private Limited Page 1411 January 2010

    Well Capitalized-No dilution required tillFY12MMFS would have sufficient Tier I capital till FY12 of c.16%.Hence we do not expec

    any dilution in the next 3 years (unless the assets growth is significantly higher

    than our expectations going ahead).

    Exhibit 17: MMFS - Trend Tier I capital

    11.2%10.5%

    13.2%

    11.3%

    16.8% 17.3% 16.6% 16.3% 16.0%

    0%

    4%

    8%

    12%

    16%

    20%

    FY04 FY05 FY06 FY07 FY08 FY09E FY10E FY11E FY12E

    Tier I

    Source: Company, JM Financial

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    Mahindra & Mahindra Financial Services

    JM Financial Institutional Securities Private Limited Page 1511 January 2010

    New Ventures

    Foray into insurance broking and rural housing

    Insurance broking

    MMFS offers insurance broking through its wholly-owned subsidiary, Mahindra

    Insurance Brokers Limited. Till now, it has sold 0.28 mn policies for both life and

    non-life insurance covering mostly the rural markets. In FY09, the subsidiarys

    profits grew by c. 30% yoy at Rs.65 mn. Going forward, the Company expects its

    insurance broking business to contribute 5% of its bottom line.

    Rural Housing

    MMFS carries rural housing finance business through its subsidiary, Mahindra Rura

    Housing Finance Limited (MRHFL) wherein it holds 87.5% stake and the balance

    held by NHB. In FY09, it disbursed loans aggregating to Rs.434 mn while

    outstanding loan portfolio stood at Rs. 452 mn. It reported PAT growth of 33% to

    Rs.80 mn. Rural housing finance is still in its initial stage and the Company is

    planning to grow its loan portfolio aggressively from FY12 onwards.

    Venturing into gold loans

    MMFS is planning to enter into business of gold loans and currently carrying out

    pilot testing for the same.

    We have not factored in the value of the above subsidiaries in arriving at our target

    price.

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    Mahindra & Mahindra Financial Services

    JM Financial Institutional Securities Private Limited Page 1611 January 2010

    Earnings growth of 20% CAGR over FY09-12E

    Earnings CAGR at c.20% over FY09-12E, despite factoring in margin pressure

    We forecast PAT to witness c.20% CAGR over FY09-12E despite factoring in margin

    pressure of 80bps on account of increase in borrowing costs. This growth would be

    driven by robust loan of growth of 19% CAGR over FY09-12E and moderation in

    credit costs by 80bps due to expected improvement in delinquency and higher

    balance sheet growth. We expect MMFS to report healthy return ratios with ROAand ROE of c.3.2% and c.18.3% respectively in FY12E.

    Exhibit 18: MMFS - Trends in return ratios

    1.0%

    1.5%

    2.0%

    2.5%

    3.0%

    3.5%

    4.0%

    FY04 FY05 FY06 FY07 FY08 FY09 FY10E FY11E FY12E

    5%

    10%

    15%

    20%

    25%

    30%

    ROA (LHS) ROE (RHS)

    652823 1,083

    2,145

    2,772

    3,171

    3,701

    1,770

    1,329

    0

    900

    1,800

    2,700

    3,600

    4,500

    FY04 FY05 FY06 FY07 FY08 FY09E FY10E FY11E FY12E

    0%

    10%

    20%

    30%

    40%

    50%

    60%Net Profit (Rs.Mn.) YoY Growth (RHS)

    Source: Company, JM Financial

    Initiate coverage with Buy and TP of Rs425: We value MMFS at 11x FY12E

    EPS (implied P/BV of 1.9x) implying Mar11 target price of Rs 425, upside of

    c.25% from the current levels.

    Exhibit 19: One-year forward P/BV (x) & One-year forward PE (x)

    3

    6

    9

    12

    15

    18

    Mar-06 Aug-06 Jan-07 Jun-07 Nov-07 Apr-08 Sep-08 Feb-09 Jul-09 Dec-09

    Fwd. PE (x)

    0.8

    1.1

    1.4

    1.7

    2.0

    2.3

    2.6

    2.9

    Mar-06 Aug-06 Jan-07 Jun-07 Nov-07 Apr-08 Sep-08 Feb-09 Jul-09 Dec-09

    Fwd. P/BV (x)

    Source: Bloomberg, JM Financial.

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    Mahindra & Mahindra Financial Services

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    Mahindra Finance: ROE TreeHealthy return ratios: MMFS is on track to report healthy return ratios with ROA

    and ROE of c.3.2% and c.18.3% respectively in FY12E.

    Exhibit 20: MMFS - Normalised earnings (%)

    Mahindra Finance FY06 FY07 FY08 FY09 FY10E FY11E FY12ENet Margin (as % of avg. IEA) 9.34% 9.28% 11.74% 12.34% 12.28% 11.73% 11.52%

    NIM (as % of avg. Assets) 9.18% 9.13% 11.51% 12.02% 11.94% 11.44% 11.26%

    Core Non-IR/Asset 0.08% 0.03% 0.08% 0.08% 0.07% 0.06% 0.06%

    Core Non-IR/Revenues 0.9% 0.3% 0.7% 0.6% 0.6% 0.5% 0.5%

    Core Revenu e / Ass ets 9.27% 9.16% 11.59% 12.09% 12.02% 11.51% 11.31%

    Cost/ Core Income 35.3% 37.8% 32.8% 30.5% 31.1% 30.2% 29.4%

    Cost/Assets 3.27% 3.46% 3.80% 3.69% 3.74% 3.48% 3.33%

    Core operatin g Profits 5.99% 5.70% 7.79% 8.41% 8.28% 8.03% 7.99%

    LLP/Loans 2.21% 2.31% 3.94% 4.19% 3.43% 3.37% 3.35%

    Loans/Assets 90.9% 91.7% 94.0% 93.2% 92.4% 92.6% 92.3%

    Profits/Provisions on Sect. 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

    Pre-Tax 3.98% 3.59% 4.09% 4.50% 5.11% 4.91% 4.89%

    Effective Tax Rate 33.2% 34.5% 34.9% 34.1% 34.0% 34.0% 34.0%

    ROAA 2.66% 2.35% 2.66% 2.97% 3.37% 3.24% 3.23%

    Equity / Assets 12.75% 12.91% 15.71% 19.22% 19.05% 18.16% 17.59%

    RoE 20.9% 18.2% 16.9% 15.4% 17.7% 17.9% 18.3%

    Source: Company, JM Financial

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    JM Financial Institutional Securities Private Limited Page 1811 January 2010

    Key Risks

    Significant reliance on M&M for growth: M&M accounts c.65% of total sales o

    MMFS indicating significant reliance on the parent for growth. M&Ms inability to

    grow will adversely affect MMFSs growth prospects and is a key risk to ou

    hypothesis.

    Shift in government policy: Ruraleconomy showed resilience mainly because oincreased spending by the government through various schemes such as NREGS

    and MSP. Any policy shift in such schemes could lead to slower growth for MMFS

    and impact its earnings adversely.Further it may result in deterioration in assetquality affecting its cash collection and could adversely affect the profitability of the

    company.

    Higher than expected credit costs: Although we have been conservative in our

    credit cost assumptions, higher than expected delinquencies remains a risk to our

    estimates.

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    Mahindra & Mahindra Financial Services

    JM Financial Institutional Securities Private Limited Page 1911 January 2010

    Company background

    Mahindra & Mahindra Financial Services Ltd (MMFS), part of the Mahindra Group, is

    non-banking finance companies with a pan India presence. Focused on the rura

    and semi-urban sector, it provides finance for utility vehicles used both for

    commercial and personal purposes, tractors and cars. While it predominantly

    finances M&M UVs and tractors, it has continued to expand lending to non-M&M

    vehicles. The Company has also entered in mutual fund distribution and insurancebroking, and offers rural housing finance and fixed deposit schemes. It has the

    largest network of branches amongst NBFCs operating in these areas. MMFS

    currently has a network of 439 offices and total assets under management of Rs.93

    bn.

    Timeline

    Period Key Events

    1993 Financing for Utility Vehicles of M&M started

    1995 First branch opened outside Mumbai, at Jaipur

    1998 Pilot project for retail tractor financing commenced

    2001 Total Assets crossed Rs.10 billion mark

    2002Senior and Tier II debt obtained from International Finance Corporation,Washington

    2004Non-convertible debentures listed on The Bombay Stock Exchange Ltd. inthe wholesale debt market segment

    2005 Mahindra Insurance Brokers Ltd. became a 100% subsidiary

    2006 Company listed on Bombay Stock Exchange and National Stock Exchange

    2007 Crossed 400 branches across India

    2008Mahindra Rural Housing Finance Ltd. IncorporatedMobilized Rs.4.14 billion through allotment of equity shares vide privateplacement

    Source: Company, JM Financial.

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    JM Financial Institutional Securities Private Limited Page 2011 January 2010

    Financial Tables

    Profit & loss statement (Rs mn)

    Y/E March FY08 FY09 FY10E FY11E FY12ENet Interest Inco me (NII) 7,655 8,692 9,816 11,189 12,911

    Non-Interest Income 53 56 59 62 65

    Total Inco me 7,708 8,748 9,875 11,251 12,976Operating Expenses 2,525 2,668 3,073 3,398 3,818

    Pre-provisi oning Profits 5,183 6,080 6,802 7,853 9,158

    Loan Loss Provisions 2,463 2,824 2,601 3,049 3,550

    Other Provisions 0 0 0 0 0

    Total Provi sions 2,463 2,824 2,601 3,049 3,550

    PBT 2,720 3,256 4,200 4,804 5,608

    Tax 950 1,111 1,428 1,633 1,907

    PAT (Pre-Extr a ord inar ies) 1,770 2,145 2,772 3,171 3,701

    Extra ordinaries (Net of Tax) 0 0 0 0 0

    Report ed Profi ts 1,770 2,145 2,772 3,171 3,701

    Dividend 510 624 814 936 1,091

    Retained Profi ts 1,260 1,522 1,959 2,235 2,610

    Source: Company, JM Financial.

    Balance sheet (Rs

    Y/E March FY08 FY09 FY10E FY11E FY12EEquity Capital 953 957 957 957 9

    Reserves & Surplus 12,176 13,722 15,680 17,915 20,5

    Stock Option Outstanding 14 13 14 14 Borrowed Funds 50,425 52,130 64,120 75,982 89,6

    Deferred tax liabilities 0 0 0 0

    Current Liabilities 6,651 7,617 9,157 10,755 12,6

    Total Liab il iti es 70,218 74,439 89,928 105,624 123,7

    Loans & Advances 66,435 68,383 83,428 97,610 114,2

    Investments 31 1,097 1,001 1,464 1,7

    Intangible Assets 13 18 15 17

    Cash & Bank Balances - CA 2,153 2,763 3,170 4,051 5,0

    Other Current Assets - CA 24 33 12 10

    Fixed Assets 307 357 413 464 5

    Miscellaneous expenditure 0 0 0 0

    Deferred Tax Asset 1,254 1,788 1,888 2,007 2,2

    Total Ass ets 70,218 74,439 89,928 105,624 123,7Source: Company, JM Financial.

    Key ratios (%)

    Y/E March FY08 FY09 FY10E FY11E FY12EGrowth (YoY) (%)

    Borrowed Funds 2.1% 3.4% 23.0% 18.5% 18.0%

    Advances 13.3% 2.9% 22.0% 17.0% 17.0%

    Total Assets 11.8% 6.0% 20.8% 17.5% 17.2%

    NII 48.3% 13.5% 12.9% 14.0% 15.4%

    Non-Interest Income 214.5% 6.0% 5.0% 5.0% 5.0%

    Operating Expenses 29.2% 5.6% 15.2% 10.6% 12.3%

    Operating Profits 60.8% 17.3% 11.9% 15.5% 16.6%

    Core Operating Profits 60.8% 17.3% 11.9% 15.5% 16.6%

    Provisions 106.1% 14.7% -7.9% 17.2% 16.5%

    Reported PAT 33.2% 21.2% 29.2% 14.4% 16.7%

    Margins (%)

    Interest Spread (%) 9.60% 9.63% 9.89% 9.31% 9.10%

    NIM (%) 11.74% 12.34% 12.28% 11.73% 11.52%

    Profitability (%)

    ROA (%) 2.66% 2.97% 3.37% 3.24% 3.23%

    ROE (%) 16.9% 15.4% 17.7% 17.9% 18.3%

    Cost to Income (%) 32.8% 30.5% 31.1% 30.2% 29.4%

    Ass ets Qu alit y (%)

    Gross NPAs (%) 7.97% 9.42% 8.62% 8.41% 8.30%

    Specific LLP (%) 3.94% 4.19% 3.43% 3.37% 3.35%

    Capital Adequacy (%)

    Tier I (%) 16.80% 17.30% 16.55% 16.26% 16.04%

    CAR (%) 20.70% 19.40% 18.47% 18.06% 17.73%

    Source: Company, JM Financial.

    DuPont Analysis (%)

    Y/E March FY08 FY09 FY10E FY11E FY12ENII / Assets (%) 11.51% 12.02% 11.94% 11.44% 11.26

    Other income / Assets (%) 0.08% 0.08% 0.07% 0.06% 0.06

    Total Income / Assets (%) 11.59% 12.09% 12.02% 11.51% 11.31

    Cost to Assets (%) 3.80% 3.69% 3.74% 3.48% 3.33

    PPP / Assets (%) 7.79% 8.41% 8.28% 8.03% 7.99

    Provisions / Assets (%) 3.70% 3.90% 3.17% 3.12% 3.10

    ROA (%) 2.66% 2.97% 3.37% 3.24% 3.23

    Source: Company, JM Financial.

    Valuations

    Y/E March FY08 FY09 FY10E FY11E FY12EShares in issue (mn) 95.3 95.7 95.7 95.7 95

    EPS (Rs.) 18.6 22.4 29.0 33.1 38

    EPS (YoY) (%) 17.5% 20.6% 29.2% 14.4% 16.7

    PE (x) 18.6 15.4 11.9 10.4 8

    BV (Rs.) 138 153 174 197 2

    P/BV (x) 2.51 2.26 1.99 1.75 1.

    DPS (Rs.) 5.4 6.5 8.5 9.8 11

    Div. yield (%) 1.5% 1.9% 2.5% 2.8% 3.3

    Source: Company, JM Financial.

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    #Notes

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    JM Financial Institutional Securities Private Limited Page 2211 January 2010

    #Notes

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    JM Financial Institutional Securities Private Limited Page 2311 January 2010

    #Notes

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    Mahindra & Mahindra Financial Services

    JM Financial Institutional Securities Private LimitedMEMBER, BOMBAY STOCK EXCHANGE LIMITED AND NATIONAL STOCK EXCHANGE OF INDIA LIMITED

    51, Maker Chambers III, Nariman Point, Mumbai 400 021, India.

    Board: +9122 6630 3030 | Fax: +91 22 6747 1825 | Email: [email protected] | www.jmfinancial.in

    Analyst Certification

    The research analysts, with respect to each issuer and its securities covered by them in this research report, certify that:

    All of the views expressed in this research report accurately reflect his or her or their personal views about all of the issuers and their securities; and No part of his or her or their compensation was, is, or will be directly or indirectly related to the specific recommendations or views expressed in this research report.

    Analyst(s) holding in the Stock: (Nil)

    Other Disclosures

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    company(ies) and sector(s), if any, covered in the report and may be distributed by it and/or its affiliated companies solely for the purpose of information of the select recipien

    of this report. This report and/or any part thereof, may not be duplicated in any form and/or reproduced or redistributed without the prior written consent of JM FinancialInstitutional Securities. This report has been prepared independently of the companies covered herein. JM Financial Institutional Securities and/or its affiliated entities are a

    multi-service, integrated investment banking, investment management and brokerage group. JM Financial Institutional Securities and/or its affiliated company(ies) might have

    lead managed or co-managed a public offering for the company(ies) covered herein in the preceding twelve months and might have received compensation for the same during

    this period for the services in respect of public offerings, corporate finance, investment banking, mergers and acquisitions or other advisory services in a specific transaction. JMFinancial Institutional Securities and/or its affiliated company(ies) may receive compensation from the company(ies) mentioned in this report within a period of three to six

    months' time following the date of publication of this research report for rendering any of the above services. Research analysts and Sales Persons of JM Financial Institutiona

    Securities may provide important inputs into the investment banking activities of its affiliated company(ies) or any other firm or company associated with it.While reasonable care has been taken in the preparation of this report, it does not purport to be a complete description of the securities, markets or developments referred toherein, and JM Financial Institutional Securities does not warrant its accuracy or completeness. JM Financial Institutional Securities may not be in any way responsible for an

    loss or damage that may arise to any person from any inadvertent error in the information contained in this report. This report is provided for information only and is no

    intended to be and must not alone be taken as the basis for an investment decision. The investment discussed or views expressed herein may not be suitable for all investorsThe user assumes the entire risk of any use made of this information. The information contained herein may be changed without notice and JM Financial Institutional Securities

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