maharishi mahesh yogi vedic...

1

Maharishi Mahesh Yogi Vedic Vishwavidyalaya

DIRECTORATE OF DISTANCE EDUCATION

Syllabus

Bachelor of Business Administration (BBA) w. e. f. July 2012

2

BBA Semester – I

S. No. Paper

Code

Paper

No.

Paper Name Marks

1. 1DBBA1 I Maharishi Vedic Science – I

100

2. 1DBBA2 II Principle of Management

100

3. 1DBBA3 III Marketing Management

100

4. 1DBBA4 IV Managerial Economics

100

5. 1DBBA5 V Introduction to Computers

100

6. 1DBBA6 VI Communication Skills

100

BBA Semester – II

S. No. Paper

Code

Paper

No.

Paper Name Marks

1. 2DBBA1 I Maharishi Vedic Science – II

100

2. 2DBBA2 II Organization Behaviour

100

3. 2DBBA3 III Business Communication

100

4. 2DBBA4 IV Business Law

100

5. 2DBBA5 V Production & Operations Management

100

6. 2DBBA6 VI Financial Accounting

100

3

BBA Semester – III

S. No. Paper

Code

Paper

No.

Paper Name Marks

1. 3DBBA1 I Mathematics for Business & Economics

100

2. 3DBBA2 II Logistics Management

100

3. 3DBBA3 III Human Resource Management

100

4. 3DBBA4 IV Business Statistics 100

5. 3DBBA5 V Entrepreneurship & Small Business

Management

100

BBA Semester – IV

S. No. Paper

Code

Paper

No.

Paper Name Marks

1. 4DBBA1 I Advertising Fundamentals

100

2. 4DBBA2 II Business Policy

100

3. 4DBBA3 III Financial Reporting

100

4. 4DBBA4 IV E-Commerce

100

5. 4DBBA5 V Project Management

100

4

BBA Semester – V

S. No. Paper

Code

Paper

No.

Paper Name Marks

1. 5DBBA1 I Corporate Legal Framework

100

2. 5DBBA2 II Security Analysis & Portfolio Management

100

3. 5DBBA3 III Advertising & Sale Promotion

100

4. 5DBBA4 IV Training & Development

100

5. 5DBBA5 V Business Environment

100

BBA Semester – VI

S. No. Paper

Code

Paper

No.

Paper Name Marks

1. 6DBBA1 I Management Information System

100

2. 6DBBA2 II Quality Management

100

3. 6DBBA3 III Management of Financial Institutions

100

4. 6DBBA4 IV Consumer Behaviour

100

5. 6DBBA5 V Project Report

100

5

SEMESTER I

FUNDAMENTALS OF MAHARISHI VEDIC SCIENCE

(MAHARISHI VEDIC SCIENCE – I)

UNIT - 1

Meaning & importance of Guru Pujan.

Meaning of meditation, Mann, Intelligence, Chita, Ego, Thought .

UNIT - II

Name of forty areas of Vedic Science and their expression in Human Physiology and

characteristics of consciousness.

Consciousness, types of consciousness, characteristics of higher stages of consciousness.

UNIT - III

Maharishi’s Yoga, Transcendental Meditation- a general Introduction, Types of Speech, TM

Sidhi Programme, Principle of Yoga Asanas and their Concept.

UNIT - IV

Introduction: Maharishi Vedic Management.

Fundamental elements of Vedic Management –Totality

Management of Science and Art .

UNIT - V

Vedic Management and Leadership.

The Idea Leadership is based upon the Totality of Employee’s Style

Suggested Readings:

� Chetna –His Holiness Maharishi Mahesh Yogi Jee

� Maharishi Sandesh - 1 and 2 , II-His Holiness Maharishi Mahesh Yogijee

� Scientific Yoga Ashanas –Dr. SatPal.

� Dhyan Shailly by Brahmchari Dr. Girish Ji

6

PRINCIPLE OF MANAGEMENT

UNIT I:

Conceptual Framework of Management , Management Defined, Components of Management,

Features of Management, Functions of Management, Nature of Management, Levels of

Management, Administration and Management, Management as a Profession, Significance of

Management from the Point of View of Modern Business Operations.

Evolution and Foundations of Management Theories Introduction, The Classical Organisation

Theory, Neoclassical Approach or Theory, Facts Discovered through Hawthorne Experiments,

Systems Approach to an Organisation, Modern Organisation Theory is Fundamental in Nature,

Modern Organisational Theory: An Appraisal.

UNIT II:

Management Planning Process Planning Process, Objectives and its Characteristics, Policy and

its Meaning, Procedure Defined, Distinction between Policies and Procedures, Forecasting and

its Various Aspects Organisation Meaning, Importance, Principles and Types Organisation:

Meaning and Definition, Basic Elements/Steps/Features of an Organisation, Nature of an

Organisation, Importance of an Organisation.

Principles of an Organisation, Formal and Informal Organisation, Span of Control,

Departmentation—Meaning, Types of Departmentation, Key Factors in Departmentation, Types

of an Organisation Introduction, The Line Organisation, The Line and Staff Organisation, The

Functional Organisation, The Project or Matrix Organisation, Distinction between Organisations,

The Need for Committee Form of an Organisation, Understanding Organisation‐structure and

Designs Introduction, Organisation Defined, Consequences of Poor Organisation, AMA's Ten

Commandments of Good Organisation, Principles of Objective, Process of Organising,

Functions of Organisation, Organisational Design, Division of Labour or Principle of

Specialisation.

UNIT III:

Types of Authority Introduction, Sources of Authority, Decentralisation of Authority, Distinction

Between Delegation and Decentralisation, Factors Determining the Extent of Decentralisation,

Advantages of Decentralisation, Limitations of Decentralisation, The Technique of

Decentralisation, Organisation Charts.

Delegation of Authority Meaning of Delegation, Formal and Informal Delegation,

Characteristics of Delegation, Limitations of Delegation, Process of Delegation, Merits of

Delegation, Principles of Delegation, Weaknesses of Delegation.

UNIT IV:

Communication Communication Defined, Elements of Communication, Characteristics of a

Good Communication, Objectives of Communication, Importance of Communication, Principles

of Effective Communication, Obstacles/Barriers in Communication, Advantages and

7

Disadvantages of Verbal and Written Communication, Measurement of the Success of

Communication.

Motivation Defined, Importance of Motivation, Relationship of Motivation with Efficiency of

the Working Force, Positive and Negative Motivation, Principles of Personnel Motivation,

Human Needs, Maslow’s Theory of Motivation, Ordinary Differential Equations and

Applications.

UNIT V:

Staffing ,Staffing Defined ,Job Analysis ,Manpower Planning ,Recruitment ,Transfers and

Promotions ,Appraisals ,Manpower Development ,Job Rotation ,Training ,Rewards and

Recognition.

Co‐ordination ,Definition of Co‐ordination ,Characteristics of a Good Co‐ordination ,Types of

Co‐ordination ,Need for Co‐ordination ,Objectives of Co‐ordination ,Principles of Co‐ordination

,Steps to Achieve Co‐ordination ,Techniques of Co‐ordination ,Distinction between

Co‐ordination and Cooperation ,Distinction between Vertical and Horizontal Co‐ordination.

Decision‐making ,Decision‐making Defined ,Characteristics of Decision‐making ,Elements of

Decision‐making, ,Steps in Decision‐making ,Principles of Decision‐making ,Types of Decisions

,Importance of Decision‐making ,Rational Decision‐making ,Quantitative Techniques of

Decision making.

Directing ,Directing Defined ,Elements of Direction Importance of Direction ,Nature of

Direction—Functions of Management ,Principles of Direction ,Principles of Issuing Orders

,Types of Direction ,Techniques of Direction.

Reference Books:‐‐‐‐

1. Total Quality Management in Education by Sallis Edward (Associate Principal Brunel College

of Technology Bristol) and Edward Sallis (Paperback ‐ May 1, 2002)

2. What Every Principal Should Know About Operational Leadership (v. 6) by Jeffrey Glanz

(Paperback ‐ Nov 28, 2005)

3. What Great Principals Do Differently: 15 Things That Matter Most by Todd Whitaker

(Paperback ‐ Nov 2002).

8

MARKETING MANAGEMENT

UNIT - I

Marketing: Basic Concepts, Meaning of the Functions of Marketing, Functions of Marketing,

Characteristics of Modern Concept of Marketing, Seller’s Market, Buyer’s Market. Meaning,

Functions and Importance of Marketing, Management Meaning and Definition of Marketing

Management, Functions of Marketing Management.

UNIT – II

Principles of Marketing Management, Responsibilities of Marketing Manager, Meaning and

Definition of Marketing Mix. Consumer Behaviour and Motivation, Meaning of Buying

Motives, Buyer’s Behaviour, The Diffusion Process, Meaning of Motivation Research, Stages of

Buying Process.

UNIT – III

Product and Product Policies, Definition and Concepts of Product, Product Mix Defined,

Concept of Life Cycle of a Product, Product Planning, Product Line Policies and Strategies.

Process of New Product Development, Procedure for Test Marketing, Product Simplification,

Product Diversification, Product Elimination.

UNIT – IV

Pricing Decisions, Price Policy and Strategy Meaning and Definition of Pricing Decision,

Contents of Price Decision, Factors Affecting the Pricing Decision, Information Required by

Price Setters. Methods of Determining Prices, Pricing in Different Stages of Life‐Cycle of a

Product. Meaning and Definition of Price Discrimination, Justification of Price Discrimination.

UNIT - V

Causes for Popularity of Non‐Price Competition, Resale Price Maintenance (Maximum Retail

Price). Channels of Distribution and Logistics Management, Meaning and Definition of

Channels of Distribution, Functions of Channels of Distribution, Selection of a Particular

Channel. Distribution Logistics, General Factor Affecting Logistics Choice, Physical

Distribution in Certain Industries in India.


1. Marketing Management (13th Edition) by Philip Kotler and Kevin Keller (Hardcover ‐ Mar 6,

2008)

2. Marketing Management: Millennium Edition (10th Edition) by Philip Kotler (Hardcover ‐ Jul

19, 1999)

3. Marketing Management (12th Edition) by Philip Kotler and Kevin Lane Keller (Hardcover ‐

Jan 1, 2006)

9

MANAGERIAL ECONOMICS

UNIT- I

Managerial Economics Nature, Scope and Concepts, Fundamental Nature of Managerial

Economics, Appropriate Definitions, Basic Characteristics, Economic Analysis. Theoretical

Concepts of Managerial Economics, Role of the Managerial Economist and Summary.

UNIT - II Demand Analysis Concept of Demand, Types of Demand, Demand Function and Demand

Curve, Demand Elasticities, Demand Forecasting. Production Analysis Introduction, The

Production Function, Production Function: One Variable Input Case: Short‐run Analysis.

UNIT - III

The Production Function with Two Variable Inputs, Changes in Input Prices, Returns to Scale,

Empirical Production Functions. Cost Analysis Cost Concepts, Cost‐output Functions, Costs in

the Short‐run, Costs in the Long‐run, Economies of Scale., Economies of Scope.

UNIT – IV

Application of Cost Analysis, Break‐even Analysis: Volume‐Cost‐Profit, Cost Functions:

Empirical Determination, Relevance of Cost Theory for Managers, Relevance of the Shape of

Costs. Price‐output And Market Structure, Theory of Pricing, Various Forms of Market

Structures, Equilibrium of a Firm, Price Determination: Equilibrium between Demand and

Supply. Pricing and Output Decisions under Perfect Competition, Pricing and Output Decisions

under Monopoly.

UNIT - V

Pricing Strategies Introduction, Multi Product Pricing, Price Discrimination, Pricing Methods in

Practice, Government’s Control on Pricing. Investment Decisions, Introduction, Meaning and

Significance of Capital Budgeting, Techniques or Methods of Investment Evaluation. Public

Investment Decisions, Risk and Uncertainty.


1. Managerial Economics by William Samuelson and Stephen G. Marks (Hardcover ‐ Dec 29,

2008)

2. Managerial Economics with Student CD by Christopher R. Thomas and S. Charles Maurice

(Hardcover ‐ Mar 7, 2007)

3. Managerial Economics by Christopher R. Thomas and S. Charles Maurice (Hardcover ‐ Jan

27, 2010)

10

INTRODUCTION OF COMPUTERS

UNIT - I

Introduction, Need for Computer Literacy, Characteristics of Computers, Evolution of

Computers, Computer Generations. Structure of Computer Input/Output System, Central

Processing Unit, Memory Unit, Logic Gates/ Circuits, BITS and BYTES, Number System for

Data , Representation, Hardware and Software.

Hardware Concepts Motherboard, Input Devices, Output Devices, Storage Devices, Cards, Ports

and Cords, Power supply. Software Concepts Operating Systems, Concept of Programming.

Types of Computer Language, Language Translators, Software Tools, System Software Utilities.

UNIT – II

Windows ‐ A Graphical User Interface, General Purpose Application Software, Special Purpose

Application Software. Latest Trends in Information Technology, Emerging Information

Technologies, Limitations of Computers.

Introduction to DOS Definition and Importance of DOS, Loading DOS, Rebooting the

Computer, Files and Directories in DOS. Referencing Files, File Naming Conventions, DOS

Commands, Wildcards, Internal and External Commands, Batch Files.

UNIT - III

Computer Viruses: Attacks, Prevention and Cure Definition of a Virus, Virus Characteristics,

What is Sinister about Viruses, Virus History, and How Viruses are spread. Different Kinds of

Virus, Damage Done by Viruses, Virus Prevention, Network and Viruses, Network Protection,

Anti‐virus in the Future. Microsoft Word 2000 Starting of MS‐Word, Start Working with Word

Document, Opening of an Existing Document, Formatting the Text, Spell Checking.

UNIT - III

Introduction to Internet Introduction, Birth of Internet, What is Internet?, Administration and

Ownership of Internet, Net Advantages, Internet Resources. Types of Connections :Introduction,

Internet Service Providers (ISPs), Installation of TCP/IP Protocol, Configuring TCP/IP Protocol,

Configuring the Dial‐up Networking. Testing the Connection, Cybercafe.

World Wide Web (WWW) Introduction, Origin of WWW, Basics of WWW, Purpose of WWW,

Portals, Description of a Web Page, Functioning of the World Wide Web. Browsers

Introduction, Features of a Good Browser, Microsoft Internet Explorer (IE), Features and

Capabilities of Internet Explorer, Tool Bar, Menu Bar, Internet Explorer Keyboard Shortcuts,

Cookies, Browser Terms in Netscape Navigator and Internet Explorer. Search Engines.

11

UNIT V:

Electronic Mail Introduction, E‐mail versus postal mail, ,Applications of E‐mail , Working of

E‐mail, Basic functions provided by all E‐mail client software, Subscribing to an E‐mail account,

Email Interface, Reading an E‐mail, Deleting E‐mail from the Inbox, Sending an E‐mail

(Compose an Email), Address Book, Saving an E‐mail (Folders).

An Introduction : Modern Science and Vedic Science , Unified Field based Computer Education.


1. Python Programming: An Introduction to Computer Science by John M. Zelle (Paperback ‐

Dec 2003)

2. Introduction to Computer Security by Matt Bishop (Hardcover ‐ Nov 5, 2004)

3. Introduction to Computers for Healthcare Professionals, Fifth Edition by Irene Joos, Ramona

Nelson, and Marjorie J. Smith (Paperback ‐ Sep 3, 2009)

4. Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

by Joseph R. Dominick, Barry Sherman, and Fritz Messere (Paperback ‐ Mar 14, 2007)

5. Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

by Joseph R. Dominick (Paperback ‐ Jul 4, 2003)

12

COMMUNICATION SKILLS

UNIT - I

Concord & Forms of Verbs Rule of Concord or Agreement. Forms of Verbs: Present Tense, Past

Tense, Future Tense, Tenses with Since.

UNIT - II

The Future Tense in Adverbial Clauses, Tense in Sentences of Condition. Idiomatic use of

Prepositions and Conjunctions.

UNIT - III

What is an Idiom, Idiomatic Use of Prepositions. Words Followed by prepositions. Structural

Use of Infinitive, Gerund and Participles.

UNIT – IV

The Participle, the Infinitive, Gerunds. Common Errors in English Adjectives and Adverbs

(Confused). Errors in the Use of Adjectives and Adverbs.

UNIT - V

Punctuation, Capitalization & Comprehension Punctuation, Capitalization. Comprehension:

Good Manners, The Conjurer’s Revenge, The Home Coming,? My Last Will and Testament.


1. Messages: The Communication Skills Book by Matthew McKay (Paperback ‐ Mar 3, 2009)

2. People Skills: How to Assert Yourself, Listen to Others, and Resolve Conflicts by Robert

Bolton (Paperback ‐ Jun 1986)

3. The Hard Truth About Soft Skills: Workplace Lessons Smart People Wish They'd Learned

Sooner by Peggy Klaus (Paperback ‐ Jan 22, 2008)

13

SEMESTER II

MAHARISHI VEDIC SCIENCE – II

UNIT – I

Classical and Scientific introduction about forty areas of Vedic Science.

UNIT – II

Third Law of Thermodynamics.

Miessener’s effect.

Maharish’s Effect-Society, Environment, Behavior and effect on moral value.

UNIT – III

Pradhavansabhav, Atantabhav, Annyonabhav, Pragbhav.

Meaning of “Yogastha Kuru Karmani”

Meaning of “Gyanam Chetanayam Nihitam”

UNIT – IV

Theory of Karma-Prarabadha, Kriyamana, Sanchieta.

Theory of Invincibility .

Introduction to Maharishi absolute theory of Government.

UNIT – V

Theory of Ayurved.

Theory of Dincharya & Ritucharya.

Text and Reference Books : -

Maharishi Sandesh Part – I, II

Chetna Vigyan- His Holiness Maharishi Mahesh Yogi Ji.

Dhyan Shailly by Brahmchari Dr. Girish Ji

14

ORGANIZATION BEHAVIOUR

UNIT – I

Basic Concepts of Organisational Behaviour Introduction, Defining Organisational Behaviour.

Administration and Organisational Behaviour, Fundamental Concepts of Organisational

Behaviour.

UNIT – II

Basic Approaches to Organisational Behaviour, Historical Development of Organisational

Behaviour, Hawthorne Experiments, Elements of Organisational Behaviour System. Perception,

Attitudes and Values Introduction, Perception Defined, Attitude Defined, Functions of Attitude,

Value Defined, Value System.

UNIT – III

Why Should Managers Know and Understand Values? Work Values, Individual Behaviour.

Personality Development and Personality Theories the Meaning of Personality, Characteristics of

Personality.

UNIT - IV

Types of Theories of Personality, Freud’s Psychoanalytic theory of Personality, Abraham

Maslow’s Humanistic Theory of Personality. Motivation Introduction, Motivation Defined,

Nature of Motivation, Importance of Motivation, Maslow’s Need Priority Model, Theory X and

Theory y, Herzberg’s two Factor Theory.

UNIT - V

Comparison between Herzberg and Maslow Models, Immaturity‐Maturity Theory, Vroom’s

Expectancy Theory Financial and Non‐Financial Incentives. Individual and Organisation

Introduction, Concept of Individual‐Organisation Conflict, Legitimacy of Organisational

Influence, Discipline and Disciplinary action. Disciplinary action policy or Reinforcement, The

Counselling Approach to Disciplinary Action.

Reference Books:‐‐‐‐ 1. Organizational Behavior (13th Edition) by Stephen P. Robbins and Timothy A. Judge


2. Organizational Behavior by Michael A. Hitt, C. Chet Miller, and Adrienne Collela (Paperback

‐ Oct 6, 2008)

3. Organizational Behavior by John R. Schermerhorn Jr, Dr. James G. Hunt, and Dr. Richard N.

Osborn

15

BUSINESS COMMUNICATION

UNIT - I

Nature of Communication : Process of Communication, Non‐verbal Communication, The Role

of Communication in the Business Organisation, Introduction. The Frequency of

Communication, Main Forms of Organisational Communication, Communication Network in the

Organisation, Effects of Changing Technology.

UNIT II

Communication Process Communication is a Two‐way Process, Process of Communication:

Meaning and Concept, Elements of Communication, Importance of Effective Communication.

Communication Channels and Networks Types of Communication, Communication on the Basis

of Direction, Communication on the Basis of Way of Expression.

UNIT III

Communication on the Basis of Organisational Structure, Communication Network. Effects of

Communication Network on Work Performance. Management Communication Introduction,

Management Communication: Meaning, Importance of Management Communication,

Improving Management Communication.

UNIT IV

Downward Communication, Importance of Downward Communication, Upward

Communication, Improvement in Upward Communication, Communication in Specialised

Groups, Communication with Worker’s Families.

UNIT V: Barriers to Effective Communication Introduction, Types of Barriers, External Barriers,

Organisational Barriers, Personal Barriers, Steps to Make Communication Effective. Effective

Written Communication Introduction, Guidelines for Effective Writing, Writing Proposals.

Format of the Contract Proposal, Sales Proposals, Business Reports, Business Letter writing.


1. Messages: The Communication Skills Book by Matthew McKay (Paperback ‐ Mar 3, 2009)

2. People Skills: How to Assert Yourself, Listen to Others, and Resolve Conflicts by Robert

Bolton (Paperback ‐ Jun 1986)

3. The Hard Truth About Soft Skills: Workplace Lessons Smart People Wish They'd Learned

Sooner by Peggy Klaus (Paperback ‐ Jan 22, 2008)

16

BUSINESS LAW

UNIT I:

Business and its Environment Business and its Environment, What is Business? Legal

Environment of Business, Gaining Practical Experience. Law of Contract Introduction, Meaning

and Essentials of a Valid Contract, Proposal or Offer and Acceptance ,Capacity to Contract

.

UNIT II:

Consent and Free Consent, Consideration, Unlawful Consideration and Object. Contingent

Contracts, Quasi Contracts, Certain Relations Resembling those Created by Contracts,

Performance of Contracts ,Different Modes of Discharge of Contracts .

UNIT III:

Contract of Agency Introduction, Definition of Agent and Agency, Different Kinds of Agencies,

Classification of Agents, Duties and Rights of Agent. Principal's Duties to the Agent and his

Liability to Third Parties, Personal Liability of Agent, Termination of agency, Power of

Attorney. Law of Sale of Goods Introduction, Definition and Essentials of a Contract of Sale

Goods and their Classification .

UNIT IV:

Meaning of Price, Conditions and Warranties, Passing of Property in Goods, Transfer of Title by

Non‐owners (Ss. 27‐30), Performance of a Contract of Sale of Goods, Unpaid Seller and His

Rights. Law of Negotiable Instruments Introduction, Meaning and Definition of a Negotiable

Instrument, Certain Important Concepts and Explanations of Certain Terms.

UNIT V:

Promissory Notes and Bills of Exchange Cheques, Holder and Holder in due Course, Privileges

of a Holder in due Course. Law of Insurance Nature and Principles of Insurance, Life Insurance,

Fire Insurance, Marine Insurance, Gaining Practical Experience.


1. Business Law: Text and Cases (West's Business Law) by Kenneth W. Clarkson, Roger LeRoy

Miller, Gaylord A. Jentz, and Frank B. Cross (Hardcover ‐ Mar 14, 2008)

2. Business Law (Barron's Business Review Series) by Robert W. Emerson (Paperback ‐ Oct 1,

2009)

17

PRODUCTION & OPERATIONS MANAGEMENT

UNIT I:

Basic Concepts Production Defined, Production as Heart of an Organisation, Production

Management Function, Objectives of Production Management. Scope of Production

Management, Production Organisation, Historical Evolution of Production Operations

Management.

UNIT II: Design and Control of Production Systems Technology Life Cycle (TLC) and Product Design,

Categories of Process Technologies, Impact of Design Engineering on Technology,

Mechanisation and Automation, Flexible Manufacturing Systems. Production Life Cycle and

Design Product Design, Modular Design and Standardisation, Generation of New Product

Opportunities Product Life Cycle.

UNIT III:

Product Planning and Development: Product Development, Research and Development. Plant

Location: Facilities Location Defined, Significance of Plant Location, Objective of Location

Strategy, Site Selection – Where to Locate? Site Evaluation Processes, Location Analysis

Techniques, Behavioural Impacts in Facility Location.

UNIT IV:

Plant Layout Facility Layout/Plant Layout , Defined, Objectives of Plant Layout, Effects of

Layout on Cost , Basic Types of Layouts, Factors Influencing Plant Layout, Approach to Layout

Engineering, Steps in Planning Plant Layout, Comparison of Different Types of Layouts,

Symptoms of a Bad Layout.

Materials Handling Definition, Functions of Materials Handling, Importance/Significance of

Materials Handling, Principles of Materials Handling, Types of Materials Handling Equipment,

Containerisation and Palletisation Mechanisation and Automation in Materials Handling.

UNIT V:

Demand Forecasting Forecasts and Predictions, Categories of Forecasting. Production Planning

Characteristics of Production, Planning, Objectives of Production Planning, Planning and

Manufacturing Systems, Steps or Procedure for Production Planning. Production Control and

Scheduling Production Control, Scheduling Defined, Dispatching for Batch Production.

Dispatching and Follow‐up Dispatching and Follow‐up, Qualities of a Chaser.


1. Operations Management by William J. Stevenson (Hardcover ‐ Oct 28, 2008)

2. Operations Management (10th Edition) by Jay H. Heizer and Barry Render (Hardcover ‐ Feb

1, 2010)

3. Operations Management and Student CD and Student DVD Package (9th Edition) by Jay H.

Heizer and Barry Render (Misc. Supplies ‐ Nov 9, 2007)

18

FINANCIAL ACCOUNTING

UNIT I:

Financial Accounting—an Introduction, Basic Accounting Concepts, Double Entry Accounting,

The Accounting Trail. Financial Statements and Their Nature, the Accounting Equation.

Recording in the Primary Books Introduction, Ground Rules of Journalisation, Journalisation,

Types of Journals.

UNIT II: Posting in Secondary Books Introduction, Types of Secondary Books, Posting Techniques in the

Ledger. Bank Reconciliation Statement Introduction, Purpose of Bank Reconciliation

Statements, Causes of Difference. Trial Balance, Preparation of the Trial Balance, Errors and

Their Rectification.

UNIT III:

Final Accounts Introduction, , Final Accounts. Accounting Standards in India Introduction,

Indian Accounting Standards, Ratio Analysis.

UNIT IV:

Corporate Financial Statements—Part‐I: Introduction, Statutory Books, Financial Statements,

Comprehensive Illustration. Directors’ Report, Significant Accounting Policies, Inventory

Valuation.

UNIT V:

Corporate Financial Statements—Part‐II: Introduction, Managerial Remuneration, Depreciation

Accounting. Provision for Taxation — Case Study: Horizon Ltd. Divisible Profits, Accounting

Treatment of MODVAT, Prior period Adjustments.

Reference Books:‐‐‐‐ 1. Financial Accounting 6e with Annual Report by Robert Libby, Patricia Libby, and Daniel G.

Short (Hardcover ‐ Jul 17, 2008)

2. Financial Accounting: Tools for Business Decision Making by Paul D. Kimmel, Jerry J.

Weygandt, and Donald E. Kieso (Hardcover ‐ Oct 24, 2008)

3. Financial Accounting: An Introduction to Concepts, Methods and Uses by Clyde P. Stickney,

Roman L. Weil, Katherine Schipper, and Jennifer Francis (Hardcover ‐ Feb 25, 2009)

19

SEMESTER III

MATHEMATICS FOR BUSINESS & ECONOMICS

UNIT I:

Introduction to Business Mathematics. Importance and Scope, Profit and Loss. Simple and

Compound Interest.

UNIT II:

Present Value, Annuities, Shares and Bonds. Basic Algebra Surds and Indices, Logarithms.

Linear and Quadratic Equations.

UNIT III:

Simultaneous Equations, Inequalities with Graphs, Arithmetic Progression (A.p.), Geometric

Progression (G.p.). Matrices and Determinants Matrices: Definition and Notations.

UNIT IV:

Special Types of Matrices, Matrix Operations, Determinants and Non‐singularity Rank of a

Matrix.

UNIT IV:

Inverse of a Matrix. Solution of Equations (Unique Solution), Solution of Equations

(Gauss‐Elimination Method)

Reference Books:‐‐‐‐ 1. College Mathematics for Business, Economics, Life Sciences and Social Sciences (12th

Edition) (Barnett) by Raymond A. Barnett, Michael R. Ziegler, and Karl Byleen (Hardcover ‐

Feb 28, 2010)

2. Finite Mathematics for Business, Economics, Life Sciences and Social Sciences (12th Edition)

(Barnett) by Raymond A. Barnett, Michael R. Ziegler, and Karl Byleen (Hardcover ‐ Jan 14,

2010)

20

LOGISTICS MANAGEMENT

UNIT I:

Logistics: Overview , the Concept of Logistics. Logistical Mission and Strategic Issues, Strategic

Logistics Planning Process. The Significance of Logistics, Logistical Competitive Advantages,

Operational Objectives.

UNIT II:

The Components of Logistics Management, the Functions of Logistics Management. Physical

Distribution ,the Concept of Inventory, Types of Inventory. The Functions of an Inventory,

Elements of Inventory Costs.

UNIT III:

The Concept of Transportation, Transportation and Logistics. The Concept of Warehousing and

Its Relation to Logistics, Types of Warehouses, Functions of Warehousing. Packaging and

Material Handling the Concept of Packaging, Logistical Functions of Packaging

UNIT IV:

Forms of Protective Packaging, Protective Packaging Problems, The Concept of Material

Handling, the Principles of Material Handling, Equipment Used in Material Handling. Basic

Material Handling Considerations ,Order Processing, the Concept of Order Processing, the

Functions of Order Processing, The Importance of Order Processing.

UNIT V:

Location Analysis, Classification of Location Decision Problems, Single Facility Location,

Multiple Facility Location, Dynamic Warehouse Location, Retail and Service Location.

Reference Books: ‐‐‐‐

1. Supply Chain Management: A Logistics Perspective (with Student CD‐ROM) by John J.

Coyle, C. John Langley, Brian Gibson, and Robert A. Novack (Hardcover ‐ Mar 6, 2008)

2. Supply Chain Logistics Management (Mcgraw‐Hill/Irwin Series Operations and Decision

Sciences) by Donald J. Bowersox, David Closs, and M. Bixby Cooper (Hardcover ‐ Mar 3, 2009)

21

HUMAN RESOURCE MANAGEMENT

UNIT I:

Human Resource Management Introduction. Personnel Management – An Overview, Objectives

of Personnel Management, Personnel Management in India, Organization and Personnel

Management, Personnel Management in Public Sector, HRM in Tata Steel – A Case Study.

UNIT II:

Future of Personnel Management in India, Strategic Planning and HRM. Job Description:

Analysis and Evaluation Introduction, Job Analysis, Job Analysis Process, Techniques of Job

Analysis, Job Description, Job Specification, Job Design in Developing Countries, Guidelines

for work design in Developing Countries.

UNIT III:

Human Resource Planning—Concept and Process Introduction, Objectives of Manpower

Planning. Techniques of Manpower Planning, Manpower Planning Process , Recruitment and

Selection Introduction, Aim of Recruitment Policy, Sources of Recruitment, Selection, Selection

Process, Induction.

UNIT IV:

Performance Appraisal Introduction, Need to Appraise Performance, Problems in Performance

Appraisal, Methods of Performance Appraisal, Potential Appraisal or Assessing Appraisal.

Training and Development (T&D) Introduction, Training Needs, Types of Training Programmes,

Training Methods for Managers, Training through Internet, Executive Development.

UNIT V:

Wages and Compensation Introduction, Labour, State Regulation of Wages in India, Systems of

Wage Payment, Systems of Incentive Payment. Job Evaluation, Wages and Working Conditions

in Indian Industries. Discipline and Grievance in Industry: Introduction , Problems Relating to

Laws and Rules , Study on Problems of Discipline , Grievance. Counseling and Mentoring

Introduction, Counseling, Types of Counseling, Nature of Counseling.


1. Human Resource Management by Robert L. Mathis and John H. Jackson (Hardcover ‐ Sep 1,

2010)

2. Human Resource Management by Raymond Noe, John Hollenbeck, Barry Gerhart, and

Patrick Wright (Hardcover ‐ Oct 19, 2009)

22

BUSINESS STATISTICS

Unit-1

Introduction : concept, scope, nature, importance and limitations of statistics, functions of

statistics, Distrust of statistics, misuse of statistics, planning of statistical enquiry, collection of

data, editing of statistical data, classification and tabulation of data, census and sample

investigation.

Unit-2

Statistical Averages: Mean, Median, Mode, Geometric Mean, and Harmonic Mean, uses of

various averages and limitations of averages.

Unit-3

Dispersion and Skewness: Concept of Dispersion, Methods of measuring dispersion, Quartile

deviation, Mean deviation and Standard deviation coefficient of variation, Karl Pearson’s and

Bowley’s Coefficient of Skewness.

Unit-4

Index Numbers: Meaning and uses of Index number, Methods of constructing index numbers-

Fix based, Chain based, Aggregative method, weighted aggregative methods, Fisher’s Ideal

Index Number.

Unit-5

Correlation Analysis: Concept and importance of correlation, Types of correlation, Karl

Pearson’s, Spearman’s Co-efficient of correlation and concurrent deviation, Probable error.

REFERANCE BOOKS:

1. Statistical Methods, S.P. Gupta.

23

ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT

UNIT I:

Definition of Entrepreneurship Introduction, Entrepreneur, the Entrepreneurial Decision Process,

Types of Start‐ups, Role of Entrepreneurship in Economic Development, The Future of

Entrepreneurship, Self‐Assessment.

Definition of Small Business Introduction to Small‐Scale Industry, Meaning and Definition,

Growth of Small‐Scale Industries, New Peaks to Scale.

UNIT II:

The Product Group Matrix, Export Contribution From Small‐Scale Sector, The Role and

Performance of Cottage and Small‐Scale Industries, Indian Economy. Problem of small‐scale

and Cottage Industries, Economic Reforms in India.

Entrepreneurial Motivation Childhood Family Environment, Motivation, Role Models and

Support Systems.

UNIT III:

Male Versus Female Entrepreneurs, Entrepreneurs Versus Inventors, General Non –

entrepreneurial Profiles, Self‐Assessment.

Establishing Idea Introduction, Methods for Generating ideas, Creative Problem Solving,

Product Planning and Development Process, Self Assessment.

UNIT IV:

Start Your Own Business or Buy an Existing One Writing a Business Plan, Using and

Implementing the Business Plan, Why Some Business Plans Fail, Self Assessment.

Financial Analysis Pro Forma Income Statements, Break‐even Analysis, Pro Forma Cash Flow,

Pro Forma Balance Sheet, Pro Forma Sources and Application of Funds.

UNIT V:

Role of Financial Institutions Introduction, Institutions at All India Level, A Spectrum of

Activities, Machinery and Equipment.

New Technologies Introduced by Nsic‐tscs, Technology Dissemination Centres, Software

Technology Park, Marketing Support Programme, Integrated Marketing Support, Marketing

Development Centres.

Government Purchase Programme, Exports Product Export Project Export, Special Export

Programme.

24

Reference Books:‐‐‐‐ 1. Essentials of Entrepreneurship and Small Business Management (6th Edition) by Norman M.

Scarborough (Paperback ‐ Jan 13, 2010)

2. Entrepreneurship and Small Business Management, Student Edition by Glencoe McGraw‐Hill

(Hardcover ‐ Feb 24, 2005)

25

SEMESTER – IV

ADVERTISING FUNDAMENTALS

UNIT I:

Introduction to Advertising Marketing‐mix and Advertising, Defining Advertising, Brief History

of Advertising Development of Modern Advertising, Contemporary Advertising, Advertising in

the 21st Century.

Classifying Advertising Consumer advertising, Advertising to Business and Profession, Non

product . Advertising, Role, Functions and Benefits of Advertising Economic, Social, and

Ethical Issues, Economic Issues, Social Issues, Ethical Issues.

UNIT II:

Client and Advertising Agency Client or Advertiser’s Role, Advertising Agency, Agency

Structures, Other Types of Agencies ,Agency Compensation, Agency Evaluation.

Marketing Communications Communication Process, Source, Message and Medium Factors,

Source, Limitations of Credible Sources, Over Exposure, Message, Medium.

UNIT III:

An Overview of Consumer Behaviour Problem Recognition, Information Search, Evaluation of

Alternatives, Purchase Decision, Post Purchase Evaluation, Learning Process.

Advertising Response Process (How Advertising Works) Exposure and Familiarity Model,

Response Hierarchy Models, Low‐involvement Learning Model, Cognitive Response Model,

The Elaboration Likelihood Model (Elm).

Unit IV:

Attention, Comprehension and Recall, Controlling Zapping and Zipping, Elements of Ads that

Attract Attention.

Segmentation and Positioning Bases for Market Segmentation, Determining How Many

Segments to Enter, Positioning, Developing a Positioning Strategy, Determining the Positioning

Strategy.

Brand Awareness, Brand Attitudes and Feelings Brand Awareness, Brand Attitudes and

Feelings, Brand Equity, Image and Personality, Brand Equity, Brand Image and Personality.

Unit V:

Advertising Budget, Approaches to Budgeting, Factors Affecting Allocation of Advertising

Budget. Advertising Objectives, Sales as Advertising Objective, Communications Objectives,

Assessment and Criticism of DAGMAR Approach.

26

Media Planning and Strategy, Types of Media ,Market Analysis and Identifying Target Market

Establishing Media Objectives ,Develop and Implement Media Strategies ,Evaluation and

Follow Up , Media Characteristics.

Reference Books:‐‐‐‐ 1. The Fundamentals of Creative Advertising by Ken Burtenshaw, Nik Mahon, and Caroline

Barfoot (Paperback ‐ Nov 5, 2006)

2. Fundamentals of Layout for Newspaper and Magazine Advertising, for Page Design of

Publications and for Brochures by Franz Hermann Wills (Paperback ‐ Jun 1971)

27

BUSINESS POLICY

UNIT I:

Introduction to Strategic Management Origin of Strategy and Strategic Management. Need for

Strategies and Strategic Management, Path to Strategic Management, Is Strategy Creatively or

Rationally Developed.

The Challenge of Strategic Management, Gaining Competitive Advantage, Stakeholders in the

Process, Corporate Governance and Stakeholders.

UNIT II:

Understanding External Environment External Environmental Analysis, Industry Environment

Analysis, Forecasting the Trends, Competitor Analysis.

Understanding Internal Environment Internal Analysis, Internal Analysis, Framework,

Resources, Capabilities, and Core Competencies, Core Competencies.

UNIT III:

Building Core Competencies, Core Competencies: Cautions and Reminders, Value Chain

Analysis.

Establishing Strategic Focus Introduction, Strategic Intent, Vision and Mission, Communicating

Vision and Mission, Setting Objectives, Developing the Strategy, Aligning Performance with

Objectives, Balanced Scorecard.

UNIT IV:

Corporate Strategy Developing Strategic Options Based on Tows Analysis, Diversification

Strategies, Managerial Motives to Diversify.

Related Diversification, Unrelated Diversification, Diversification Using Mergers and

Acquisitions, Restructuring.

UNIT V:

Business‐Level Strategy Identifying Customers Needs, Generic Business‐Level Strategies, Effect

of Internet on Business‐level Strategy, Key Issues Review, On the Learning Curve

Competitive Strategies Traditional Approaches to Competitive Strategies, Today's Competitive

Scenario, A Model of Competitive Rivalry, Competitive Rivalry Outcomes, Key Issues Review.

Implementing Strategies: Management Role of Strategic Leadership in Implementation,

Effective Strategic Leadership.

28

Reference Books:‐‐‐‐ 1. Strategic Management and Business Policy (11th Edition) by Thomas L. Wheelen and J.

David Hunger (Hardcover ‐ Jul 27, 2007)

2. Concepts: Strategic Management & Business Policy (11th Edition) by Thomas L. Wheelen

and J. David Hunger (Paperback ‐ Jul 26, 2007)

29

FINANCIAL REPORTING

UNIT I:

Introduction to Financial Reporting Meaning of financial reporting, Need of financial reporting ,

Evolution of financial reporting. Meeting, Agenda, Minutes.

Various types of Financial Reports, Limitations of financial reporting, Regulations concerned

with Financial Reports.

UNIT II:

Accounting Standards Interpretations and Guidance Notes on various accounting aspects issued

by the ICAI. Applications of Various Accounting Standards issued by ICAI.

International Financial Reporting Standards (IFRS) International Accounting Standards.

Interpretations of IFRS by International Financial Reporting Interpretation Committee (IFRIC).

UNIT III:

Overview of US GAAP , Similarities and differences between Indian Accounting Standards.

International Accounting Standards/ International Financial Reporting Standards and US GAAP.

Corporate Financial Reporting Corporate Financial Reporting System.

UNIT IV:

Indian Financial Reporting System, Corporate Reporting Practices in India, Other Reports

Consolidated Financial Reporting for Group Companies. Meaning of Group Holding Company

and Subsidiary Company.

UNIT V:

Purpose of preparing the Consolidated Financial Statements , Treatment of differential i.e., cost

of control, Consolidated Balance Sheet, Consolidated Profit and Loss Account, Consolidated

Cash Flow Statement, Uniform Accounting Policies.


1. Financial Reporting and Analysis by Lawrence Revsine, Daniel Collins, Bruce Johnson, and

Fred Mittelstaedt (Hardcover ‐ Jun 30, 2008)

2. Financial Reporting, Financial Statement Analysis, and Valuation: A Strategic Perspective

(with Thomson One Access Code) by Clyde P. Stickney, Paul Brown, and James M. Wahlen

(Hardcover ‐ Apr 4, 2006)

30

E‐‐‐‐COMMERCE

UNIT I:

Introduction to E‐Commerce Definition of E‐Commerce, Electronic Commerce Framework,

Electronic Commerce and Media Convergence, Anatomy Of E‐Commerce Applications

Anatomy of E Commerce Applications.

Meaning of I‐Way, Awareness about I‐Way, Components of the I‐Way, Market Forces

Influencing the I‐Way, Global Information Distribution Networks, Public Policy Issues Shaping

the I Way, Internet Terminology Provider or Internet Service Provider (ISP), Server, Browser,

Hypertext Transfer Protocol.

UNIT II:

Uniform Resource Locators or URLs, Security Protocols, File Transfer Protocol (FTP), Telnet,

Bulletin Board Systems (BBS), E‐mail, Newsgroups, Remote Login, Internet Chatting.

Electronic Commerce and World Wide Web Electronic Commerce and World Wide Web ,

Architectural Framework for E‐Commerce, Electronic Commerce Application Services.

UNIT III:

Porting Applications to Operate in Client‐Server Mode on the Web, Factoring an Existing

Application into Client and Server, Restructuring Existing user Interfaces in HTML Forms,

Managing a Stateless Protocol‐Partitioning Persistent Storage, Graphic Output.

Electronic Commerce Process Consumer Oriented Applications, Mercantile Process Models.

Pre‐purchase Preparation, Purchase Consummation, Post Purchase Interaction, Issues in

Customer Care and Service, Consumer's Perspective, Pre‐purchase Preparation Phase, Purchase

Consummation Phase, Post‐purchase Interaction Phase.

UNIT IV:

Electronic Payment Systems Virtual PIN, Digicash (or E‐Cash), Cybercash/Cybercoin, SET

(Secure Electronic Transactions), Paypal, Millicent Protocol: Small‐Amount Internet Payments.

Electronic Data Interchange Electronic Data Interchange, Definition of EDI, EDI Architecture,

the EDI Transaction Steps, Benefits of EDI, Standardization and EDI, Electronic Data

Interchange (EDI) , Applications, Security and Privacy Issues.

IMPLEMENTATION OF EDI, Software Implementations, Value Added Networks, Value

Added Data Services, EDI Applications in Business, EDI Applications in E‐commerce, Internal

Information System.

31

UNIT V:

Business Process Modeling And Supply Chain Management, Workflow Automation, Workflow

Automation Benefits, Workflow Tools, Workflow Coordination, Workflow Customization,

Supply Chain Management, Enabling Technologies.

Marketing On The Internet, Marketing on the Internet, Advertising on the Internet, Sellers ,

Buyers, Charting the On‐Line Marketing Process.


1. E‐Commerce 2010 (6th Edition) by Kenneth C. Laudon and Carol Guercio Traver (Hardcover

‐ Nov 21, 2009)

2. E‐Commerce 2009 (5th Edition) by Kenneth C. Laudon and Carol Guercio Traver (Hardcover

– Nov 15, 2008)

32

PROJECT MANAGEMENT

UNIT I:

Introduction To Project Management, Introduction, Specification of Project, Definition of

Project Management, Essentials of a Good Project, Functional Aspects of Project Management,

Systems Approach to Project Management.

Project Life Cycle Introduction, Phases of Project Life Cycle, Project Cycle Management, The

Traditional Constraints, Project Control Variables, Project Environment.

Project Planning Aims and Objectives, Introduction, Strategic Planning for Projects, Dimensions

of Strategic Planning, Characteristics of Dimensions, Project Planning Process, Managing the

Planning Process.

UNIT II:

Networks And Project Evaluation E-view Technique (PERT) Introduction, Network Concept,

Concept of Event, Definition of Activity, Dummy Activity, Numbering of Events, Controlling,

Rules for Drawing a Network, Master Network, Advantages of Network Planning ,PERT

Terminology and Conventions, Implementing PERT.

Computerised Project Management, Introduction: Project Management Software, Scheduling,

Information, Approaches to Project, Management Software, Project Management Software,

Personal Project Management Application.

Web Directories Listing Project Planning Software, Criticisms of Project Management Software

, Planning with Standards, Project Management Corporations – Professional Certifications and

Designations, Project Management Associations, International Standards, Professional

Certifications, ISO‐9000 Certification.

UNIT III:

Project Financing, Introduction ‐ Project Finance, Means of Financing, Debt‐equity Ratio, Debt,

Equity Share, Different Sources Falling under ‘Equity and Preference Share Capital , Lease

Financing, Advantages, Disadvantages, Public Sector Bonds, Guidelines Issued by Ministry of

Finance, Debentures, Guidelines Issued by SEBI, Assistance for International Financial

Institutions, Asian Development Bank (ADB), Development Banks/Development Financing

Institutions/Investment Institutions.

short‐term vs. Long‐term financing, Introduction, Working Capital Estimation, Factors

Determining Working Capital, Production Policies, Nature of the Business, Length of

Manufacturing Process, Credit Policy, Rapidity of Turnover, Seasonal Fluctuations, Fluctuations

of Supply, Growth and Expansion Activities.

33

UNIT IV:

Techniques of Estimating Working Capital, Estimation of Components of Working Capital

Method, Percent of Sales Method, Operating Cycle Approach, Financing Current Assets,

Financing Policies, Approaches to Financing, Matching Approach, Conservative Approach,

Aggressive Approach, Short‐term vs. Long ‐term Financing, Cost, Flexibility, Risk, Risk–Return

Trade.

Project Implementation, Introduction, Project Implementation Stages, Initiation, Planning and

Design, Production or Execution, Closing and Maintenance, Bottle Necks in Project

Implementation External Factors, Internal Factors, Guidelines for Effective Implementation.

UNIT V:

Management Techniques for Project Management, Plan, Programme, Project, Issues in

Strategy Implementation , Process for Implementing Strategies, Project Monitoring, Work

Breakdown Structure, WBS Design Principles, Project Management Environment, Role of the

Participants.

PROJECT ASSET: ISSUES AND PROBLEMS, Introduction, Budgeting, Auditing, Post –

commissioning Operations, Contractual/Legal Aspects, Project Performance Evaluation,

Significance of Evaluation and Control, Role of Organisational Systems, Performance Control,

Measuring Performance, Operational Control, Management Reporting, Project Status Report.

Reference Books:‐‐‐‐ 1. A Guide to the Project Management Body of Knowledge: (Pmbok Guide) by Project

Management Institute (Paperback ‐ Dec 31, 2008)

2. Information Technology Project Management (with Microsoft Project 2007 CD‐ROM) (6th

ed) by Kathy Schwalbe (Paperback ‐ Mar 24, 2009)

34

SEMESTER – V

CORPORATE LEGAL FRAMEWORK

UNIT I:

Business and its Environment Business and its Environment, What is Business?, Legal

Environment of Business, Gaining Practical Experience.

Law of Contract Introduction, Meaning and Essentials of a Valid Contract, Proposal or Offer and

Acceptance, Capacity to Contract, Consent and Free Consent, Consideration

UNIT II:

Unlawful Consideration and Object, Contingent Contracts, Quasi Contracts (Certain Relations

Resembling those Created by Contracts), Performance of Contracts .

Contract of Agency Introduction, Definition of Agent and Agency, Different Kinds of Agencies,

Classification of Agents.

UNIT III:

Duties and Rights of Agent. Principal's Duties to the Agent and his Liability to Third Parties,

Personal Liability of Agent, Termination of agency.

Law of Sale of Goods Introduction, Definition and Essentials of a Contract of Sale, Goods

and their Classification.

UNIT IV:

Meaning of Price, Conditions and Warranties, Passing of Property in Goods. Law of Negotiable

Instruments Introduction, Meaning and Definition of a Negotiable Instrument.

Certain Important Concepts and Explanations of Certain Terms, Promissory Notes and Bills of

Exchange, Cheques.

UNIT V:

Holder and Holder in due Course, Privileges of a Holder in due Course, Negotiation of a

Negotiable Instrument, Presentment, Dishonour, Crossing of Cheques.

Law of Insurance Nature and Principles of Insurance Life Insurance, Fire Insurance, Marine

Insurance, Gaining Practical Experience.

Reference Books:‐‐‐‐ 1. Common Legal Framework for Takeover Bids in Europe 2 Volume Hardback Set: Volume

(Law Practitioner Series) ‐ Hardcover (June 30, 2010) by Dirk Van Gerven

2. Corporate Governance and Development: Reform, Financial Systems and Legal Frameworks

(The Crc Series on Competition, Regulation and Development) ‐ Hardcover (Aug. 9, 2009) by

Thankom Gopinath Arun and John Turner

35

SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

UNIT I:

Investment Management Nature of Investment Decisions, the Investment Process, Investment

Objectives and Policy.

Security Analysis, Portfolio Construction, Investment Opportunities, Investment

Attributes/Factors Influencing Selection of Investment.

UNIT II:

Philosophy of Individual and Institutional Investors.

Fundamental Analysis‐I: Economic Analysis Concept of Economy Analysis, Macro Economic

Analysis.

UNIT III:

Significance of Economic Analysis, Economy and Industry Analysis.

Fundamental Analysis‐II: Industry Analysis Need for Industry Analysis.

Alternative Classification of Industries, Industry Life Cycle Analysis.

UNIT IV:

Economic Factors and Industry Analysis, SWOT Analysis of Industries.

Company Analysis Framework of Company Analysis, Financial Analysis, Fundamental Analysts

Model.

UNIT V:

Ratio Analysis, Classification of Ratios. Technical Analysis Technical v/s Fundamental

Analysis, Different Techniques of Analysis.

Dow Theory, Criticism of Dow Theory, Trading Indicators, Volume Indicators, Investors’

Confidence Indicators.


1. Portfolio Construction, Management, and Protection (with Stock‐Trak Coupon) by Robert A.

Strong (Hardcover ‐ Oct 10, 2008)

2. Mutual Funds: Risk and Performance Analysis for Decision Making by John A. Haslem


36

ADVERTISING AND SALES PROMOTION

UNIT I:

Communication Process Introduction, External and Internal Flow of Communication, External

Flow, and Internal Flow, Steps in Communication Process, Different Types of Communication

Systems, Interpersonal Communication, Impersonal Communication, Integrated Marketing

Communications, Persuasive Communication.

Promotion Mix Introduction, Meaning and Nature of Promotion Mix, Components of Promotion

Mix, Advertising , Personal Selling, Publicity, Direct Marketing, Benefits of Promotion,

Introduction to Advertising Introduction, Meaning and Nature of Advertising, Objectives of

Advertising, Importance of Advertising, Classification of Advertisement, Consumer Advertising.

UNIT II:

Advertising to Business and Professions, Non‐Product Advertising, Organisation of Advertising

Department Economic and Social Effects of Advertising Introduction Economic effects, Effect

on the Value of Products or Services, Effect on Prices Effect on Consumer Demand and

Consumer Choice, Effects on Competition, Social effects Stereotyping in Advertising , Ethical

Issues, Advertising Principles of American Advertising Federation Advertising Agency

Management Introduction, Client or Advertiser’s Role in Organising for Advertising, Centralised

System, Decentralised System, In‐house Advertising Agency, Advertising Agency, How

Advertising Agencies Developed, Full‐Service Agencies, Agency Structures, Other Types of

Agencies, Agency Compensation, Agency Evaluation, How the Agencies Acquire New Clients:

Advertising Campaign Introduction, Planning and Managing Advertising, Appraisal of

Advertising Opportunity, Analyse and Define.

UNIT III:

Target Market, Set Advertising Objectives, Determine Advertising Budget, Decide Media and

Creative Strategy, Create Adds, Pre‐test, and Release Adds, Evaluate Final Results (Post‐testing),

Advertising Budget, Approaches to Budgeting, Factors Affecting Allocation of Advertising

Budget, Marketing Strategies.

Media Planning, Scheduling and Rating, Introduction, Types of Media, Market Analysis and

Identifying the Target Market, Market Analysis, Establishing Media Objectives, Developing and

Implementing Media Strategies, Media Mix and Target Market Coverage, Geographic Coverage,

Scheduling, Media Reach and Frequency, Media Rating, Qualitative Aspects of Media Vehicle

Source, Determining the Relative Cost of Media, Evaluation and Follow Up, Media

Characteristics.

UNIT IV:

Media Evaluation, Introduction, Television, Advantages, Limitations, Buying TV Time, Buying

Network Time, Up‐front Buys, Spot Television, Syndication, Sponsorship, Participation, Time

Period and Programme Selection, Cable Television, Audience Measures, Radio, Advantages,

Limitations, FM Radio Channels, Newspapers, Classification of Newspapers.

37

Different Types of Newspaper Advertising, Advantages, Limitations, Purchasing Newspaper

Space, Magazines, Consumer Magazines, Business Publications, Advantages, Limitations,

Magazine Elements.

Circulation and Readership, Buying Magazine Space, Outdoor Media, Advantages, Limitations,

Present State of Outdoor Media, Cinema and Videos, Advantages and Limitations of Cinema and

Video Advertising.

UNIT V:

Creative Strategy, Introduction, Creativity, Styles of Thinking, Planning Creative Strategy,

Copywriting, Copywriters, Guidelines for Copywriting, Copywriting for Print Advertising,

Copywriting for broadcast media, Advertising Visualisation and Design, Advertising Layout

Strategy.

Evaluation of Advertisement, Introduction, Basic Approach for Testing Advertising

effectiveness, Pre‐testing (also known as Evaluative Research) Methods, Post‐testing Methods,

Essentials of Effective Testing.

Introduction to Sales Promotion, Introduction, Definitions of Sales Promotion, Features of Sales

Promotion, Difference Between Sales Promotion and Other Promotion Mix Elements, “Pull”

and “Push” Strategies, Consumer Promotion Trade Promotions, Promotions for Sales Force.

Objectives of Sales Promotion, Introduction, Nature of Sales Promotion Objectives, Important

Objectives of Sales Promotion, Increase in Sales Volume, Launch New Products and Increase

Trial.


1. Advertising and Sales Promotion Strategy by Gerard J. Tellis (Hardcover ‐ Aug 12, 1997)

2. Advertising and Promotion: An Integrated Marketing Communications Perspective by George

E. Belch and Michael A. Belch (Hardcover ‐ Jul 1, 2008)

38

TRAINING AND DEVELOPMENT

UNIT I:

Organisational Training: An Overview Introduction. Concept of Training and Development,

Need for Training, Importance of Training. A Checklist to Avoid Training Pitfalls, Principles of

Learning, Modelling, Motivation, Reinforcement.

Feedback, Spaced Practice, Whole Learning, Active Practice ,Applicability of Training,

Environment, Areas of Training, Knowledge, Technical Skills, Social Skills, Techniques, Types

of Training: Skills Training, Refresher Training,Cross‐functional Training, Team Training,

Creativity Training.

UNIT II:

Assessment of Training Needs Introduction, Concept of Training Needs Assessment. Purpose of

Training Needs Assessment, Levels of Training Needs Assessment.

Identify Training Objectives, Process of Conducting a Needs Assessment. Methods and

Techniques of Training Introduction, On‐the‐Job Training, Job Instruction Training (JIT).

UNIT III:

Coaching, Mentoring, Job Rotation, Apprenticeship Training, Committee Assignments, Off the‐

Job Methods, Training Techniques, Demonstration Technique, Lecture Technique, Simulation

Games, In‐Basket Exercise Management Development Introduction, Concept of Development,

Definition of management development, Need for Management development, Importance of

Management Development, Steps in the Organisation of a Management Development

Programme, Methods of Management Development Introduction, Decision‐making Skills, In‐,

basket, Case Study, Business Games.

UNIT IV:

Introduction to Learning, Introduction, Types of Learning, Theories of learning, Classical

Conditioning, Operant Conditioning, Cognitive Learning Theory, Social Learning,

Reinforcement, Punishment and Extinction, Learning Curves, Linkage of Learning with training

and Learning Organisation.

UNIT V:

Learning Organisation, Introduction, Characteristics of Learning Organisation, Difference

between Traditional and Learning Organisations, Organisational Learning, Instruments on

Learning Organisation, Essentials for Developing a Learning OrganiSation, Solid Foundation,

Clear and Well defined Strategy, Golden Rules.

Performance appraisal, Introduction, Definition of Performance Appraisal, Features of

erformance Appraisal, Objectives of Performance Appraisal, Performance Appraisal Process,

Need for Performance Appraisal, Essentials of Performance Appraisal, Problems of Performance

39

Appraisal, Judgement Errors, Poor Appraisal Forms, Lack of Rater Preparedness, Ineffective

Organisational Policies and Practices.


1. Employee Training & Development by Raymond A. Noe (Paperback ‐ Oct 23, 2009

2. Turning Training into Learning: How to Design and Deliver Programs that Get Results by

Sheila W. Furjanic and Laurie A. Trotman (Paperback ‐ Mar 1, 2000)

40

BUSINESS ENVIRONMENT

UNIT I:

Concept, Nature and Scope of Business, Scope of Business, Industry, Commerce, Commercial

Activities, Business Organization.

Forms of Business Organization Sole Proprietorship, Partnership, Joint Hindu Family Firm, Joint

Stock Company, Co‐operative Organisation, Types of Companies, Features of an Ideal form of

Organisation, Initial Choice of Organisation.

UNIT II:

Expansion of Business and Choice of Organisation, Choice between Manager and Partner,

Choice between Partnership and Private Company, Choice between Private Company and Public

Company.

Internal Trade ‐ Channels of Distribution Meaning of Channels of Distribution, Choice of

Channels of Distribution, Middlemen, Wholesalers, Retailers, Elimination of Middlemen.

Kinds of Retail Distribution, Departmental Store, Multiple Shops or Chain Stores, Mail Order

House, Consumers’ Cooperative Store.

UNIT III:

Export and Import Trade (International Trade)Export Trade, Import Trade, Import Trade

Procedure, Entrepot Trade, Types of Price Quotations, Bonded Warehouse, Bill of Lading,

Charter Party Export Promotion, Banking System in India Definition of Banking,

Service/Businesses Prmitted for a Banking Company, Business Prohibited for a Banking

Company.

Types of Banks, Indian Banking System ‐ , Nationalisation of Banks, Types of Accounts,

,Banking Reforms in India, Risk Management, Improving Profitability, Global Standards,

Negotiable Instruments, Definition, Characteristics of a Negotiable Instrument, Types of

Negotiable Instruments.

UNIT IV:

Transport and Storage: Modes of Transport, Rail Transport, Road Transport, Rail‐Road

Competition, Water Transport, Air Transport Comparative Study of Modes of Transport, Storage

and Warehousing, Types of Warehouses , Business Risk and Insurance, Principles of Insurance,

Life Insurance, Fire Insurance, Marine Insurance, Miscellaneous Insurance.

Basic Concepts of the Indian Business Environment, Economic Environment of Business,

Critical Elements of the Economic Environment of Business, Socio‐cultural Environment of

Business, Critical Elements in the Socio‐cultural Environment of Business, Politico‐legal

Environment of Business, Critical Elements in the Politico‐legal Environment, Social

41

Responsibilities of Business, Technological Environment, Business Decision‐making and the

Impact on Busines Environment, Summary.

UNIT V:

Basic Features of the Indian Economy, National Income & GDP, Composition & Growth

Trends, Summary.

Economic Planning: Needs and Objectives, Introduction to Economic Planning, Economic

Planning Strategies in India, Economic Planning and the Citizens of India, Economic

Development Under the Plans, Planning for the Nineties.

The Indian Financial System, Structure of the Indian Financial System, Financial Sector Reform,

Summary.


1. Advertising and Sales Promotion Strategy by Gerard J. Tellis (Hardcover ‐ Aug 12, 1997)

2. Advertising and Promotion: An Integrated Marketing Communications Perspective by George

E. Belch and Michael A. Belch (Hardcover ‐ Jul 1, 2008)

42

SEMESTER – VI

MANAGEMENT INFORMATION SYSTEM

UNIT I:

Introduction To Information And Business Information System Introduction, Unit Objectives,

Information System, Components of Information System, Types of Information Systems,

Introduction to Business System, Inventory Control, Inventory Control System, Manufacturing

Plants, Accounting Sales Order Processing, Business Information System.

UNIT II:

Financial Accounting System, Sales and Marketing System , Manufacturing and Production

System Human Resource System ,Relation between Information System and Business Process;

,Evolving Role of Information System ,Information as a Necessary Evil Information as a General

Management Support; ,Information for Decision‐making; ,Information as a Strategic Resource

,Characteristics of Information System Timeliness; ; Relevance; Adequacy; Completeness;

Explicitness; ,Exception Based , Need of Information System in an Organization; ,Information

Management , Sources of Information; ,Uses of Information in an Organization; , Functions of

Information Management; , Goals of Information Management; , Components of Information

Management; , Functional Components of Information Management; Organization of

Information Management ,Information and its Value, Types of Information;, Value of

Information, Decision making, Types of Decisions in Decision‐making; Decision‐making and IS.

UNIT III:

Information System, Organization, Management And Strategy Introduction, Unit Objectives.

Organization and Information System, Organization, Principles of an Organization, Features of

an Organization. Organizational Behaviour, Applications of Information Systems in

Organizations. The Changing Role of Information Systems in an Organization, Effects of

Information System in an Organization, Internet and Organization.

Implication for the Design and Understanding of Information System Unit Objectives,

Introduction to System Analysis, Determination of Requirements, Determine Frequency, Timing

and Volume, Interview, Questionnaire; Record Review; Observation, Integrated Information

System In An Organization Unit Objectives, Use of Database for Integration, Across Functional

Areas Financial Information System, Marketing Information System; Production/Manufacturing

Information System.

UNIT IV:

System Development Methodology , Developing Information System Solution; , Phases of the

System Development Life Cycle, System Investigation; , Determining Information

Requirements; ,Analysing System Needs; , Designing the Proposed System; , Developing and

Documenting Software; Testing and Maintaining the System;, Implementing and Evaluating the

system , System Development Approaches , Waterfall Model; , Prototyping Model; , Iterative

Enhancement Model, Spiral Model .

43

System Analysis Unit Objectives; , Introduction to System Analysis; , Determination of

Requirements , Understand the Process , Identify Data Used and Information Generated;

Determine Frequency, Timing and Volume; , Know the Performance Controls , Strategies for

Requirement Determination, Interview; , Questionnaire; Record Review; Observation ,Structured

Analysis Tools , Data Flow Diagram; Data Dictionary; Decision Tree and Structured English; ,

Decision Table .

UNIT V:

System Design , Unit Objectives; , Objectives of System Design; , Conceptual Design Defining

Problem; Setting System Objectives; Identifying Constraints; Determining Information

Requirements; Determining Information Sources; Developing Various Designs; Documenting

Conceptual Design; , Preparing Report, System Designing Methods , Problem artitioning;,

Structured Design;, Top‐Down Design;, Logical and Physical Design , Detailed Design of

System, Project Planning and Control; Involvement of the User; Definition of Detailed

Sub‐system; Output/Input Design; Feedback from the User; Design of the Database; Design of

the Procedure; Design Documentation.

Integrated Information System In An Organization , Unit Objectives; Use of Database for

Integration; Integration Across Functional Areas Financial Information System; Marketing

Information System; Production/Manufacturing Information System; Human Resource

Information System, Introducing Decision Support System Features of DSS; Benefits of DSS;

Application of DSS; Interactive System for DSS, Introducing Expert System Business Expert

System; Building blocks of Business Expert Systems; Procurement Options; Benefits of

Business Expert Systems; Problems in Implementation of BES; Limitations of Business Expert

Systems se of Artificial Intelligence; Use of Robotics.

Reference Books:‐‐‐‐ 1. Management Information Systems (11th Edition) by Ken Laudon and Jane Laudon

(Hardcover ‐ Jan 9, 2009)

2. Management Information Systems for the Information Age by Stephen Haag and Maeve

Cummings (Hardcover ‐ Nov 11, 2009)

44

QUALITY MANAGEMENT

UNIT I:

Understanding Quality, Perspectives, Integrating Perspectives on Quality. Business Excellence

through Quality, Quality Management.

Strategy of Quality Management, Customer and Quality Focus, Challenges and Opportunities

uality Philosophies ,Quality Philosophy, management Method (Deming Method),Joseph Juran,

Philip Crosby Armand Feigenbaum, Genichi Taguchi, Kaoru Ishikawa.

UNIT II:

Introducing Total Quality Management – Concepts and Principles What is TQM?. What does

TQM Cover?, TQM: The Guiding Principle.

Honda Experience, Hewlett Packard, Ford Quality Excellence, Motorola.

UNIT III:

Problem Solving and Continuous Improvement Introduction, Tools.

Implementation of Six Sigma, Six Sigma and TQM: Similarities and Differences, Kaizen,

Kanban and JIT.

UNIT IV:

Organizational Management System.

Reengineering Executive Overview, How is Reengineering Done?

UNIT V:

Major Components of Business Process, Reengineering (BPR), What Results can be Expected?

Cases where Reengineering has worked Organizational Restructuring, Cases on Restructuring,

Business Goal, What is Logistics?

Reference Books:‐‐‐‐ 1. Quality Management for Organizational Excellence: Introduction to Total Quality (6th

Edition) by David L. Goetsch and Stanley Davis (Hardcover ‐ Jan 9, 2009)

2. Quality Management (2nd Edition) by Donna C. S. Summers (Hardcover ‐ Apr 26, 2008)

45

MANAGEMENT OF FINANCIAL INSTITUTIONS

UNIT I:

Indian Financial System And Financial Institutions Introduction, Functions of Financial

Institutions.

Scope of Financial Services, Corporate Advisory Services by Financial Institutions.

UNIT II: Development Banking, Commodity Trading – A New Avenue for Commercial Banks. Role of

Financial Institutions in Economic Development, Summary.

Commercial Banks Introduction, Evolution of Commercial Banking, Functions of Commercial

Bank.

UNIT III:

Risk Management, Types of Risk, RBI Guidelines for Risk Management, Risk Management

Systems, Functions of Bank Capital.

Classification of Capital of Banks, CRR and SLR on Interbank Deposits. Reserve Bank Of India

Organisation and Management of RBI.

UNIT IV:

Reserve Bank Objectives, Traditional Functions, Objectives of Credit Control, Other Controls.

Monetary Policy and Economic Variables, Bank Rate and Interest Rates, Importance of Bank

Rate, Impact of Bank Rate Policy .

UNIT V:

Development Banks In India Introduction, Nature of Development Banking, Development

Banks in India.

Functions of Development Banks in India, Term Loans from, Development Banks, Development

Finance Institutions.

Reference Books:‐‐‐‐ 1. Financial Institutions Management: A Risk Management Approach by Anthony Saunders and

Marcia Cornett (Hardcover ‐ Sep 17, 2010)

2. Financial Institutions Management: A Risk Management Approach with S&P card (McGraw‐

Hill/Irwin Series in Finance, Insurance and Real Estate) by Anthony Saunders and Marcia

Cornett

(Hardcover ‐ Oct 3, 2007)

46

CONSUMER BEHAVIOUR

UNIT I:

Consumer Behaviour – Nature, Scope and Applications Nature and Scope, Consumer Behaviour

Defined, Development of the Field of Consumer Behaviour, Development of Marketing.

Concept, Disciplines Involved in the Study of Consumer Behaviour, Consumer Behaviour

Applications in Marketing.

Consumer Perception Sensation (Exposure to Stimuli), Attention, Perceptual Organisation

(Interpretation), Interpretation of Stimuli, Images are Important to Consumers.

UNIT II:

Consumer Attitudes Functions of Attitude, Attitude Models, Factors Inhibiting the Relationship

between Beliefs, Feelings and Behaviour.

Consumer Attitude Change Strategies, Multi‐attribute Models and Attitude Change, Katz

Functional Theory and Attitude Change, Elaboration, Likelihood Model and Attitude Change,

Post purchase Attitude Change.

Buying Process the Buying Process, Make an Offer, the Buying Decision, Perspectives on

Consumer Behaviour, Problem Recognition.

UNIT III:

Consumer Needs and Motivation Needs, Goals, Classifying Motives, Needs and Goals are

Dynamic, Frustration and Defence Mechanisms.

Needs and Goals may vary among Individuals, Motive Arousal, Systems of Needs, and

Motivation Research.

Group Influence And Consumer Behaviour When do Groups Exert Influence?, Types of

Reference Groups, Nature of Reference Groups, Reference Group Influences on Consumers,

Relative Importance of Informational, Comparative and Normative Influences, Applications of

Reference Group Influences.

UNIT IV:

Family Buying Influences, Family Life Cycle Stages, Nature of Household or Family Purchases,

Nature of Family Decision Making, Husband‐wife Influences, Parent‐child Influences.

Consumer And Cultural Influence The Characteristics of Culture, Cultural Values, Cultural

Differences in Non‐verbal Communications, Cross‐cultural Influences, Aspects of Sub‐cultures,

Lifestyle Influence, The VALS (Values and Lifestyles).

47

UNIT V:

Social Class Influence and Consumer Behaviour The Nature of Social Class, Symbols of Status,

Concept of Money and Social Class, Social Class Categories, Social Class Categories in India.

Pre‐Purchase And Post‐Purchase Buying Behaviour Pre‐purchase Buying Behaviour, Post

purchase Dissonance, Purchase Evaluation and Satisfaction/Dissatisfaction, Dissatisfaction

Responses.


1. Consumer Behaviour by Martin Evans, Gordon Foxall, and Ahmad Jamal (Paperback ‐ Jun 2,

2009)

2. Consumer Behaviour: A European Perspective by Miceal Solomon, Gary Bamossy, Soren

Askegaard, and Margaret K. Hogg (Paperback ‐ Jan 21, 2010

maharishi mahesh yogi vedic...

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