magnum ph case study
DESCRIPTION
Case Study on Magnum PHTRANSCRIPT
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HISTO
RYHISTO
RYHISTO
RYHISTO
RYHISTO
RY
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- An ice cream brand owned by the British/ Dutch
Unilever company
- Sold as part of the Heartland line of products in most
countries
- Launched in Sweden in January 1989
- An Upmarket ice cream for existing Nogger brand
- Originally manufactured by Frisko in Denmark
- 48 Ice cream flavors
- Was introduced in Manila last 2012
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Image of
MAGNUM
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10% Ice
Cream
90% Status Symbol
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“CHEAP MAN’S
HAAGEN DAZ”
“CHEAP MAN’S
HAAGEN DAZ”
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1st Step1st Step
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Step 1: GET
FAMOUS
BLOGGERS
AND PERSONS
(The Elite) FOR
MAGNUM
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AMBASSADOR
S
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Liz UyTessa Valdez
Erwan
Heusaff Georgina
Wilson
Solenn
Heusaff
Raymond
Guitierrez
Rajo
Laurel
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2nd
Step
2nd
Step
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Step 2: CREATE
A PARTY AND
UPDATE
PEOPLE ON
SOCIAL MEDIA
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LAUNCH /PARTYMagnu
m
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3rd Step3rd Step
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Step 3: LIKE,
FAVORITE,
RETWEET,
SHARE AND
REPLY TO THE
POSTS OF
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MAGNU
M
ICE
CREAM
AMBASSAD
ORS/
ENDORSER
S
SOCI
AL
MEDI
A
INDIVIDU
ALS
SATISFACT
ION
/ RATINGREACTI
ON
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