magnatune corporate presentation (for suits)
TRANSCRIPT
![Page 1: Magnatune Corporate Presentation (for suits)](https://reader033.vdocuments.us/reader033/viewer/2022052915/58eefd1a1a28ab0d758b45fb/html5/thumbnails/1.jpg)
![Page 2: Magnatune Corporate Presentation (for suits)](https://reader033.vdocuments.us/reader033/viewer/2022052915/58eefd1a1a28ab0d758b45fb/html5/thumbnails/2.jpg)
Next-generation record label
Combines B2C and B2B
B2C: downloads and CDs
B2B: music licensing for commercial use
Magnatune is...
![Page 3: Magnatune Corporate Presentation (for suits)](https://reader033.vdocuments.us/reader033/viewer/2022052915/58eefd1a1a28ab0d758b45fb/html5/thumbnails/3.jpg)
Selected music
Full Preview
Fair price
High quality product
Main Consumer Benefits
![Page 4: Magnatune Corporate Presentation (for suits)](https://reader033.vdocuments.us/reader033/viewer/2022052915/58eefd1a1a28ab0d758b45fb/html5/thumbnails/4.jpg)
Selected Music
Consistent quality
Hard-to-find genres
Manageable size
![Page 5: Magnatune Corporate Presentation (for suits)](https://reader033.vdocuments.us/reader033/viewer/2022052915/58eefd1a1a28ab0d758b45fb/html5/thumbnails/5.jpg)
Preview
Listen to everything for free
Never-ending genre mixes
High audio quality
MP3 streams
![Page 6: Magnatune Corporate Presentation (for suits)](https://reader033.vdocuments.us/reader033/viewer/2022052915/58eefd1a1a28ab0d758b45fb/html5/thumbnails/6.jpg)
Fair Price
Pay what you want
50% for the musician
No registration
![Page 7: Magnatune Corporate Presentation (for suits)](https://reader033.vdocuments.us/reader033/viewer/2022052915/58eefd1a1a28ab0d758b45fb/html5/thumbnails/7.jpg)
Quality Product
MP3 and CD quality downloads
Allows later re-download
No DRM
![Page 8: Magnatune Corporate Presentation (for suits)](https://reader033.vdocuments.us/reader033/viewer/2022052915/58eefd1a1a28ab0d758b45fb/html5/thumbnails/8.jpg)
Limited musical diversity, poor quality
CD prices too high
Ripped-off musicians speaking out
DRM
Symptom: using P2P is acting as a just-cause revolutionary
Leveraging consumer anger at the Music Industry
![Page 9: Magnatune Corporate Presentation (for suits)](https://reader033.vdocuments.us/reader033/viewer/2022052915/58eefd1a1a28ab0d758b45fb/html5/thumbnails/9.jpg)
How music demand is typically created
Traditional command-and-control marketing
Grass-roots uprising
"Customers also bought"
Try-before-you-buy (Magnatune’s focus)
![Page 10: Magnatune Corporate Presentation (for suits)](https://reader033.vdocuments.us/reader033/viewer/2022052915/58eefd1a1a28ab0d758b45fb/html5/thumbnails/10.jpg)
Radio
MTV
Concerts
Mix tapes from friends
Try-before-you-buy: the old ways
![Page 11: Magnatune Corporate Presentation (for suits)](https://reader033.vdocuments.us/reader033/viewer/2022052915/58eefd1a1a28ab0d758b45fb/html5/thumbnails/11.jpg)
30-second snippets (iTunes/Amazon)
"Concept" compilations ("Buddha Bar")
Recommendation web sites
P2P used for previewing
Mix CDs from friends
Social MP3 sharing
DJ culture & raves
Internet radio
Try-before-you-buy: many new ways
![Page 12: Magnatune Corporate Presentation (for suits)](https://reader033.vdocuments.us/reader033/viewer/2022052915/58eefd1a1a28ab0d758b45fb/html5/thumbnails/12.jpg)
Most music heard is not at home, but in a business/commercial setting
Consumer shopping experience is increasingly staged, with music in a key role
Music is branding
TV commercials make hits
Tie-ins are increasing
Music biz becoming like book publishing
Music Biz isn't just CDs
![Page 13: Magnatune Corporate Presentation (for suits)](https://reader033.vdocuments.us/reader033/viewer/2022052915/58eefd1a1a28ab0d758b45fb/html5/thumbnails/13.jpg)
end.