magic in the moonlight
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Magic In The MoonlightOnline Marketing/Social Media Campaign
DMA: Los Angeles Project Manager: Sean [email protected]
Overview of Campaign
This report recaps our efforts on multiple levels including:• Online Marketing through CampusCircle.com
Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film.
• Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter accounts.
• Campaign Statistics include – Total Page Views of all film related content – 14,839Total Bitly Campaign Clicks – 2,013
OnlineContent
Page Views to date – 613 Website TrafficPage Views – 733,000/month
Unique Visitors – 466,000/month
Banner AdvertisingBanner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 1.4Mill. Clicks – 780.
DedicatedEmail
Delivered – 110,000Opened – 9,955
Bitly Clicks – 2,013
Campus Circle
Newsletter Emails – 22,803Opens – 1,998
Weekly Newsletter CampaignClicks– 57
Calendar Listing
Page Views – 115Website TrafficPage Views – 733,000/month
Unique Visitors – 466,000/month
FilmTrailer
Page Views – 138 Website TrafficPage Views – 733,000/month
Unique Visitors – 466,000/month
SweepstakesPage Views– 2,020 to date
Entries – 666 to dateWebsite TrafficPage Views – 733,000/month
Unique Visitors – 466,000/month
Sweepstakes - Age
Sweepstakes - Gender
Sweepstakes - Ethnicity
Sweepstakes - Status