magic³ c-series
DESCRIPTION
MagIC³ C-series. Internal Presentation Ronan Doméon. POS markets segmented segmentation. MagIC³ C-5 vs. MagIC³ X-5. 3. 1. 2. 4. MagIC³ C-5 vs. Aqua. MagIC³ C-5 vs. Verifone V5. Agenda. What does define a market segment?. Price. Number of transactions. Marketing Segment. Type - PowerPoint PPT PresentationTRANSCRIPT
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MagIC³ C-series
Internal Presentation
Ronan Doméon
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MagIC³ C-5 vs. Aqua3
POS markets segmented segmentation 1
MagIC³ C-5 vs. MagIC³ X-52
MagIC³ C-5 vs. Verifone V54
Agenda
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4
What does define a market segment?
Marketing Segment
Price Number of transactions
Type of Use
FeaturesSecurity
Shipments
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How are the POS Markets Segmented ?
ExW Prices for Desktop (2006)
100
150
200
250
300
350
2,5 5,0 7,5 10,0 12,5 15,0 17,5 20,0 22,5 25,0
Nbr Transactions/Terminal/Day
AS
P (
US
D)
Canada
Brazil
France
Italy
Portugal
UK
USA
China
India
Shipments
PriceNumber of transactions
Shipments
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How are the POS Markets Segmented ?
Nomad merchant MobilityMature market
High transaction vol. Connectivity
All markets Medium ticket merchant Application
Acquiringdevelopment phase
Type of Use
Low ticket merchantCash Replacement
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Desktop Product Segmentation
Price
T42xx
AQUAC-5
High-endMiddle-endLow-end
GTO X-8
Ess
enti
al
Sta
ndard
Full
VX520
VX820 D
Nur 8400
Nur 2930
Vx 510
V5
ICT25x
T4205
Vx 570
EFT 930
PCI v1.xPCI v2.x Mx8xx L53xx
i6780
ICT22x
Features
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MagIC³ C-5 vs. Aqua3
POS markets segmented segmentation 1
MagIC³ C-5 vs. MagIC³ X-52
MagIC³ C-5 vs. Verifone V54
Agenda - MagIC³ C-series positioning
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~ USD 100
Dedicated 32 bits ARM 32 bits ARM 9 200 MHz MMU 4 Mb of Flash and 16 Mb of SRAM
v32 bis
USB Host
Graphical, Reflective 128x64 pixels
Paper end detection 7 lines per seconds
50 000 insertions smartcard reader
Length: 179 mm Width: 85 mm Height: 65 mm Weight: 325 g
vs. ~ USD 135
Dedicated 32 bits ARM 32 bits ARM 9 200 MHz MMU 8 Mb of Flash and 16 Mb of SRAM
v32 bis/V90
USB Host RS232 PinPad connection
Graphical, Backlit, Icons Bar128x64 pixels
Paper end detection 20 lines per seconds
100 000 insertions smartcard reader
Length: 212 mm Width: 93 mm Height: 79 mm Weight: 470 g Differentiator
Advantage
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vs.
Cost
Process Performance
Display
Conectivity
Printer
Ergonomics
Modem
Keyboard
C-5 X-5
X-5The most complete
Printer
Display
Modem
Connectivity
C-5Designed for
low-volume use
Performance
Ergonomics
Cost Effective
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11
vs.
Flexible
Focused
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MagIC³ C-5 vs. Aqua3
POS markets segmented segmentation 1
MagIC³ C-5 vs. MagIC³ X-52
MagIC³ C-5 vs. Verifone V54
Agenda - MagIC³ C-series positioning
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vs. ~ USD 100
Dedicated 32 bits ARM 32 bits ARM 9 200 MHz MMU 4 Mb of Flash and 16 Mb of SRAM
v32 bis
USB Host
Graphical, Reflective128x64 pixels
Paper end detection7 lines per seconds
Vertical magstripe reader
Length: 179 mmWidth: 85 mmHeight: 65 mm Weight: 325 g
~ USD 80
32 bits ARM @ 60 MHz 8 Mb of Flash and 2 Mb of PSRAM
v22 bis/v29
RS 232
Graphical, Backlit128x64 pixels
Paper end detection 7 lines per seconds
Horizontal magstripe reader
Length: 227 mmWidth: 97 mmHeight: 80 mm Weight: 520 g
Differentiator
Advantage
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vs.
Cost
Process Performance
Display
Conectivity
Printer
Ergonomics
Modem
Keyboard
C-5 Aqua
C-5Best value for money
Process Performance
Keyboard
Ergonomics
AquaLowest cost
Cost
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15
vs.
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MagIC³ C-5 vs. Aqua3
POS markets segmented segmentation 1
MagIC³ C-5 vs. MagIC³ X-52
MagIC³ C-5 vs. Verifone V54
Agenda - MagIC³ C-series positioning
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vs. ~ USD 100
Security dedicated 32 bits ARM7 32 bits ARM 9 200 MHz MMU 4 Mb of Flash and 16 Mb of SRAM
v32 bis
USB Host Keypad 15keys + 3 function keys
Graphical, Reflective128x64 pixels
Paper end detection7 lines per secondsPaper Roll ~13m length
Option Big Paper Roll ~ 25m length
Length: 179 mmWidth: 85 mmHeight: 65 mm Weight: 325 g
~ USD ?????
no security dedicated processor32 bits ARM @ 200 MHz 2 Mb of Flash and 1 Mb of PSRAM v32bis
2 ports RS 232 Keypad 15 keys + 9 function keys
Graphical128x32 pixels
Paper end detection 9 lines per seconds Paper Roll ~25m length
Length: 205 mmWidth: 89.5 mmHeight: 62.5 mm Weight: 378 g Differentiator
Advantage
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vs.
Cost
ProcessPerformance
Display
Ergonomics
Connectivity
Printer
Modem
Keyboard
C-5 V5
C-5Best value for money
Process Performance (double processor)
Large memory
Display
V5Lowest cost
Cost ?
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19
vs.
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MagIC³ C-series is….
Optimized “Low transaction flow” terminal
But no compromise on Quality and SecurityAny place usage
Encourage merchants to accept card paymentPCI requirements
for who?…
In fast Growing Countries:
The majority of merchants
In mature Countries:
Dedicated market segment
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All you need is… simplicity
Thank you for your attention…