maggi on wheels

7/29/2019 maggi on wheels

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WHAT IS THE BRANDNAME THAT COMES

TO YOUR MIND WHENYOU HEAR THE WORD

NOODLES?


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The original company came into existence in 1872

in Switzerland, when Julius Maggi took over his father's mill.

At that time during industrial revolution in Switzerland

created factory jobs for women, who were therefore leftwith very little time to prepare meals.

Due to this growing problem Swiss Public Welfare Society

asked Julius Maggi to create a vegetable food product that

would be quick to prepare and easy to digest

HISTORY OF MAGGI


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INTRODUCTION TO THE

BUSSINESS PLAN

MAGGI ON WHEEELS!


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WHY MAGGI?Maggi has reasonable competitive pricing.With 70% market share in its bowl, Maggi has been

ahead of all competitors for almost 30 years.

Is it convenience, taste, connect, nostalgia or all of

these?

PRICING AND PRODUCT DEVELOPMENT.

Nestles Investment in our project.


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PRICING STRATEGYThe only word we can think of is Price

sensitiveness.

Maggi on Wheels is reasonably priced with the

minimum level of profits.

WE are open to the possibility that your current

pricing structure is not ideal for the current market.

WE are open to the need to revise your prices, if

necessary, to remain competitive, to survive andthrive in a fast-changing marketplace.


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PROMOTION STRATEGYOur promotion strategy is mainly ADVERTISEMENT ON WHEELS :

- Would mainly occur on Buses, Rickshaws, Cabs.- Helping us in TARGET ADVERTISING.

A special way of marketing i.e. SENSORY MARKETING :-

- Here the smell of Maggi Noodles is tempting enough to

act as a marketing device.

- The strategy is based on the idea that a customer whose

senses are fully engaged will stay longer and buy more.

- Sensory Marketing is not only engaging, enlightening

and interesting, it helps us understand the importance ofour senses in interpretation of every thought, feeling,

idea, and emotion we experience.


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PLACEMaggi on Wheels is basically ANYWHERE. Main motive of Maggi On wheels is to provide

Delicious Maggi in multiple flavors to satisfy your

taste buds even on the go! Our main aim is providing the product at a place

which is convenient for consumers to access.

So look for bus YOU can find us anywhere at any

time.


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PEOPLE

There are two ways we can see this :-1. From customer point of view

The people we target i.e. what segment of

consumers are we willing to serve.

2. From the business point of view -

This element covers our front line sales and

customer service staff who will have a direct

impact on how OUR product is perceived.


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PROCESS Imagine you walk into Mc Donalds and you order aHAPPY MEAL and you get it within 1 minute.

What was the process that allowed you to obtainan efficient service delivery?


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PHYSICAL ENVIRONMENT

Where is the service being delivered?Maggi on wheels can be placed in any

environment with proper permission and

standards.We can be found in college fests, outside their

regular canteens, tourist hotspots ( keeping in

mind the vibrancy of Mumbai to tourists), Workers

canteens etc.


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PRODUCT

"Is our current product or service, appropriate and suitable

for the market and the customers of today?

Our product is Maggi and only Maggi.

We also provide some other products of Nestle in ourcombo offers which will prove to be a very price effective

strategy to our customers.

We also have Maggi Take always and special schemes

wherein you can even buy Maggi home packets from ourstore for your friends and family.


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WHY WILL INVESTORS BE

INTERESTED?MAGGI continues to be the leader in both value and volume in the

total Snacking Category in the Independents Retailer .

AUSTRALIAS BACK TO SCHOOL BUS PROMOTION STRATEGY IN

2010.

Nestle ex-factory sales grew by +15% vs 2009 for MAGGI 2 Minute

Noodles and scan sales show +22% growth versus 2009.

There was over 90% uptake of the POS from the Nestle field team.


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reng ea ness

Selling a well known product. A trusted Brand. Not Available 24/7 at a particular

place.

Fast Service -Just 2 minutes No communication during day

hours.

Hygienic Not providing the product at the

door step-No home delivery.

A vast recipe menu .Different , playful, tasty dishes.

Opportunities Threat

Expansion around the country or may be over-seas. Street Hawkers

Introduction of Maggi Noodles International Flavors

in India like TOM YAM, CHILLY CHOW, CAPSICA,

CRISPY CHICKEN.

Police

Municipality


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HERE WE GIVE YOU SOMEMAGGI MOMENTS!


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ME AND MERI IRON MAGGI

His Maggi moment takes him back to his hostel dayswhen he was a student at ALIGARH MUSLIM

UNIVERSITY..

IN MUMBAI NO STUDENT WILL STARVE AS WE

GIVE MUMBAI ITS FIRST MAGGI ON WHEELS

AVAILABLE 24x7.


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ME AND MERI RESEARCH LAB WAL

MAGGI

A Senior Research Worker researching on brain

cells working at long stretches craves MAGGI at odd

hours of the day even sometimes at midnight..


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ME & MERI PAHLE EXPERIENCE KI

MAGGI

The first Maggi she ever prepared was when she

was just 4 years old. Being at home with her MOM

who then had a fractured leg and she being hungryand nothing cooked for her to eat.


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CONCLUSION

All these stories are not only a part of their life but

we here are sure it relates to at least some of you

sitting here. This not only proves that MAGGI is the

easiest and a favorite among all but it also proves

that THERE IS NO AGE BAR FOR MAGGI which is

why MAGGI ON WHEELS is something for one and

for all.


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PRESENTED BY :-

Tanima Bansal Roll no. 06

Ginelle Gomes Roll no. 16

Surbhi Gupta Roll no. 17Shivakshi Malik Roll no. 29

Bhagyashree More Roll no. 36

Shweta Tewani Roll no. 53

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