maggi egypt digital campaign
TRANSCRIPT
Imagine an online
school that provides a
3 semesters course on how to
make people happy
through the food you
cook .
The AnnouncementThese posts will mainly focus on the campaign
idea and will be posted before the campaign
launching to attract the audience.
The SemesterThis is the campaign core where we post our
content.
We suggest 1-2 videos and 7 image posts per
semester(1 week) to cover the desired theme.
3 4
-Close up on a kid’s happy
face.
-The Maggi product beside the final dish with a female voiceover
..طول ما األوالد مبسوطين أنا مبسوطة
..ذواألكل البيتى أل..أنا وماجى واألوالد
The Examعملتى إيه لجوزك وأوالدك أو فى العزومة بماجى وطلع ألذ من ”
“أكل بره ؟؟ صوريهم وهما بياكلو بس بشرط يكونوا مبسوطين
This is the contest at the end of the campaign.
Photo contest in which all the participants will
capture the happy reactions of their family
members while eating the food they learned to
cook from the 3 weeks program. Fans will vote
for the top photos.
The PromWe will celebrate with the top participants and
give them incentives.
The event photos will be posted on the wall of
our Facebook page.
To increase the reach of the
TVC, we will make
conversations, contests,
questions and answers around
some screenshots and video
parts taken from
the original video.