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Magento Basic Tutorial courseTRANSCRIPT
Agenda : Discussion on Magento
Benefits of Magento3
System Requirements5
Overview on Magento32
Features in Magento34
Objective of Shopping Cart based site1
Magento Architecture11
Products13
Server Administration310
Database Structure – EAV Model312
Environment Setup9
Agenda : Discussion on Magento
• Initiate more business though the web.Initiate more business though the web.
• End users should be able to add the products in their cart End users should be able to add the products in their cart and order online. and order online.
• Online sending of Products Information to buyers through Newsletters.
• Instant alert of any transaction through e-mail.
• User-friendly interface
• Make money by getting more customers
Objective of Shopping Cart based siteObjective of Shopping Cart based site
Quick Overview on MagentoQuick Overview on Magento
Varien company has introduced Magento, an eCommerce solution in the market.Magento is well architected, designed and flexible. Also, has won number of awards.
• Localized in over 60 Languages, like Thai, French,etc.
• More than 50,000 Community Members
• Over 5,00,000 Downloads
• Over 170+ Magento Connect Extensions written
• Over 70 partners
It offers complete flexibility and control over the look, content and functionality of anecommerce store while development.
It provides the functionality for reviews, tags, wish list, compare products and many more.
It is integrated with AJAX rich environment technology for facilitating features like one click checkout.
It is integrated with real time shipping rate from SPS, SPS XML, FedEx, USPS, and DHL. Customer can ship the order to multiple addresses and on site tracking system from customer account.
Shipping rate can be easily set per order and per item. It provides the exclusive functionality rating with weight and destination.
Benefits of MagentoBenefits of Magento
Benefits of MagentoBenefits of Magento
• Our client does a significant amount of business around christmas etc. and we want to make sure your site will look the part, with Magento this is possible through a highly evolved template system through which it is possible to brand a website for the occasions, events etc.
• Design flexibility: magento allows you to have a complete control over design of your site and it manages it through the model view controller architected and this means,
a) You can easily manage how each part in your website is displayed.
b) Different Landing pages for different audience.
c) Flexible product page design to complement the variation in products.
• Layered Navigation: Usually with large inventories where a category has got more than 50 products, it really is cumbersome to have all the products in the scope of view, and Magento use several filtering tools to provide faster navigation to products.
Benefits of MagentoBenefits of Magento
Product comparisons and product tagging features.
Convenience for your customers should be a paramount priority for any ecommerce retailer. that’s why Magento includes multiple ship-to functionality right out of the box, helping avoid the frustration that can occur when a customer is shopping for multiple people at one time. Instead of forcing them to place multiple transactions, they can quickly and easily ship to multiple addresses with one order. This can be especially useful around the holidays, when more and more people are doing their primary holiday shopping online.
Superior product search module when compared to competition.
Amazing support community.
Good business model.
Marketing promotions and tools
Support for Downloadable/Digital Products.
Added Layered Navigation to site search result page, with control on the attribute level to include or exclude attributes used on the search results page. Improved site search to utilize fulltext search.
Added support for fixed-taxes on product level.
To Add Setup Pricing to a Product, by integrating the extension.
Multi-Store RetailingExample: A client having three site and selling same products.a) One Website with one store and one store view (Defaut). b) One Website with multiple stores.
iPhone Interface
Advanced Promotions and Marketing/Trading Tool
Benefits of MagentoBenefits of Magento
Benefits of MagentoBenefits of Magento
Rating, Reviews and Product Tags can be given by Customer or Website VisitorTier Pricing is the fancy title for offering discounts for higher volume sales.
Magento supports tier pricing for all products, including different tiers for different classes of customers (wholesalers, retailers, etc).
Multi-lingual support
Multiple currency payment processing
Search engine optimization features like google site map, URL rewrites give full control of URL’s act.
Analytics, reporting and dash board for quick view.
Extensive CMS to manage contents.
Features in MagentoFeatures in Magento
Analytics and Reporting - the script is integrated with Google Analytics and offers many different reports.
Product Browsing - multiple images for products, options for extensive reviews, wishlists and much more.
Catalog Browsing - easy navigation, advanced product filtering system, product comparison.
Catalog Management - inventory management, batch import and export of products, different tax rates per location, additional product attributes.
Customer Accounts - order status and history, e-mail and RSS feeds for products in the wishlist, newsletter subscription, default billing and shipping address.
Customer Service - enhanced features for customers' accounts, Contact Us form, comprehensive order tracking and history, customizable order e-mails.
Order Management - create orders through admin area, create multiple invoices shipments and credit memos, call center order creation option.
Features in MagentoFeatures in Magento
Features in MagentoFeatures in Magento
Payment - different payment methods: credit cards, PayPal, Authorize.net, Google Checkout, checks, money orders, support of external payment modules like Cybersource, ePay, eWAY and many more.
Shipping - shipping to multiple addresses, flat rating shipping, supports UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL.
Checkout - one page checkout, SSL support, checkout without having an account.
Search Engine Optimization - 100% Search Engine Friendly, Google SiteMap support.
International Support - multiple languages and currencies, list of allowed countries for registration, purchasing and shipping, localization.
Marketing Promotions and Tools - coupons, discounts and different promotion options.
Site Management - control of multiple web sites, multiple languages, tax rate with support for US and International markets, customizable outlook through templates.
Features in MagentoFeatures in Magento
