An End-to-end eRetail Solution for an American Sportswear and Equipment Supplier

www.sigmainfo.net

The Client

The client is one of the leading sportswear and equipment suppliers in North America. With headquarters in Texas, the client manufactures ‘eco-friendly’ athletic apparel using organic and alternative fabrics. They specialize in golf, fitness, and running apparel.

Business Case

Before the client partnered with Sigma Infosolutions, sales were being generated only through traditional means. They now wanted to expand their reach. Hence, the client wanted to build an eCommerce capability into their existing website, but didn’t want to compromise on the shopping experience delivered to their buyers. The client didn’t want to develop a stereotype online store using any content management system. They envisioned to build a shopping experience which is in tandem with their vision of everything being natural.

Challenges

The original website neither had an eCommerce nor a flash capability to support the initiative. A stringent deadline of 8 weeks made it challenging for Sigma Infosolutions team to develop a custom CMS from scratch, integrate it with Flash technology, and then build complete eCommerce capabilities into it. It was imperative for the team to ensure seamless integration of the site with all payment gateways. The team also had to build features that would track and manage all online transactions and shipping orders.

Executive Summary

Sigma Infosolutions drew upon its experience and expertise on eCommerce solutions to give an American sportswear and equipment supplier, the ability to sell their merchandize online.

Sigma Infosolutions built a be-spoke eCommerce solution on a Flash based CMS.

This enabled the client to deliver a shopping experience which is as close to what their buyers experienced in the retail outlets.

sales@sigmainfo.net

The eStore’s home page

The Solution

Since, the client wanted the shopping experience to be interactive and similar to what their buyers have experienced in retail outlets, Sigma Infosolutions recommended a combination of custom Flash based CMS integrated with world-class eCommerce platform called Magento. The entire product catalogue and user data was integrated with eCommerce site. Sigma Infosolutions built a fast, flexible, and an extensive eStore that would cater to selling golf, fitness, and running apparel for both men and women.

Some of the salient features of the site are:

• Index-able content to strengthen marketing initiatives

• Extends rich functionalities along with eye catching presentation

• Easy-to-use administrator console for future modifications by the client

• Shopping cart to manage purchases

• Wish-list to save items for future purchase

Technology

The team used the following tools and platforms to develop an end-to-end eCommerce site:

• PHP

• MySql

• Magento

• Flash

• Action Script 3

Business Benefits

At the time of writing this case study, the new eStore was just launched. Hence, there is some time before the client realizes tangible business outcomes. But, the new eStore received accolades and positive feedback from their existing customer base.

Apart from giving their buyers a more convenient channel for purchase, some of the other business benefits that would come the client’s way are:

• Increase in sales across North America

• Increase in sales through online channel by almost 50 percent

• Satisfying shopping experience for the buyers

• Better brand building by leveraging online promotionswww.sigmainfo.net

The eStore

Sigma Infosolutions LLC-USA, California2082 Michelson Dr.Suite 100Irvine, CA 92612Telephone: (714) 717-1826Fax: (866) 405-6750Toll Free No.: 1-888-861-7360

Sigma Infosolutions Ltd.-India,BangaloreSigma Towers

#66/A, 13th Cross 6th Main, JP Nagar

3rd Phase, Bangalore- 560078Telephone: +91-80-40865100

About Sigma Infosolutions• Sigma Group, an Indian conglomerate has more than 4 decades of experience in Mining, Chemicals Manufacturing &

Export, Handicrafts Manufacturing & Export, and Software Development

• Sigma Infosolutions is a TUV certified ISO 9001:2008 & ISO 27001:2005 company

• Headquartered in US with presence in India

• Some of our esteemed customers include Airtel, Zyme Solutions, Yodlee, Celerity Consulting, Resolution Economics, Birla Global Asset Finance, Fosroc Chemicals, Surgery Planet etc.

• Sigma Infosolutions’ services comprises of application development, application management, IT consulting, offshore testing, and website and portal development

The store locator feature The product description on the eStore

Satisfying shopping experience for the buyers“