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MAGAZINE FOR ENTREPRENEURS / ENTERPRISES / ECONOMIC DEVELOPERS / EDUCATORS Vol. 30 No. 7 July/August 2013 - $6.95

ATTRACTINGTHE WORSTKIND OFPREDATOROn a cyber-hunt tostop crooks and creeps

Family Business Issue: Sibling Rivalry, Cain andAbel and Building One

PO Box 248,Waterloo ON N2J 4A4Tel: 519-886-0298 • Fax: 519-886-6409email: editor@exchangemagazine.com

Editor in ChiefJON ROHR

jon.rohr@exchangemagazine.com

EditorPAUL KNOWLES

paul.knowles@exchangemagazine.com

Feature WritersELLEN FRANKENBURG,ESTHER GASCHO,

PAUL KNOWLES, JON ROHR

ContributorsHARP ARORA,DAN GIRARD

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PhotographyJon R. Group Ltd.

John Hobin, Catherine Mombourquette

Advertising SalesJOHN HOBIN

519-886-0298 x305john.hobin@exchangemagazine.com

EXCHANGE magazine is a regional business publication published by ExchangeBusiness Communication Inc., CEO Jon Rohr. Eight issues per year are distrib-uted to each company in Kitchener,Waterloo, Cambridge, Guelph, and area asdetermined by Canada Post Business Postal Walks. Subscriptions are avail-able for $85.43. Send cheque or money order to Exchange, PO Box 248,Waterloo ON N2J 4A4.Attn: Circulation Department. Back issues are avail-able for $12.00 per copy. Phone: (519) 886-0298 x 302Fax: (519) 886-6409. ISSN 0824-457X Copyright, 2012. No part of thismagazine may be reproduced without written permission from the publisher.

COVER STORY

A magnet that attracts theworst kind of predator ..........18BY JON ROHRMagnet Forensics is on the cyber-hunt

FAMILY BIZ FEATURES

Doing business with Cain andAbel .......................................28BY ELLEN FRANKENBURG PH.D.

Sibling rivalries in the family firm

Bingemans: The building of afamily business ....................30BY ESTHER GASCHO“Everything we do seems to have a story”

CONTENTS

SERVING WATERLOO REGION AND WELLINGTON COUNTY | VOLUME 30, NUMBER 7

JULY/AUGUST 2013

On the Cover: Jad Saliba and Adam Belsherof Magnet Forensics

PLEASE RECYCLE,GIVE TO A FRIEND

6 | w w w . e x c h a n g e m a g a z i n e . c o m

ESTHER GASCHO SHARES THE INSIDE STORYOF THE BINGEMANS’ FAMILY BUSINESS, PAGE 30

KAREN GAMBLE PROMOTESWORKPLACE HEALTH,

PAGE 14

KEVIN TUER OF CANADA 3.0, PAGE 10

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ATTRACTING THE

WORST KIND OFPREDATORMagnet Forensics is on the cyber-hunt for clues to stop crooks and creeps

COVER STORY

BY JON ROHR

Jad Saliba and Adam Belsher

J U L Y / A U G U S T 2 0 1 3 | 19

COVER STORY

Owners and entrepreneurs understand that rareenergy experience when passion produces profit,

stimulates growth and attracts talent. It takes a partic-ular kind of entrepreneur, the kind movies are madeabout.

Jad Saliba, ex-Waterloo Region Police officer, cancersurvivor, computer geek, passionate guardian of civilsociety and founder of JADsoftware is that kind ofentrepreneur.

In 2006, Officer Saliba was the family bread winner,father to three adorable children and a dedicated hus-band to a beautiful wife. In 2007, life slammed Salibainto a tailspin. He was diagnosed with cancer at theage of 26; through the next year he went through theups and downs of chemotherapy. His dream of policework, raising a family, and watching his kids grow, wasin jeopardy.

But throughout his ordeal, he maintained his dreamof fighting bad guys. And at the end of his cancer ther-apy, Saliba was provided an opportunity that wouldchange his life forever.

Saliba had computer skills, and a pretty goodunderstanding of programs and programming. Prior tothe police force he did some time at Opentext, aWaterloo world-renowned technology company.

It’s been said that more than 33% of all the world’sinternet traffic flows through heavily secured servers,that far more secure data flows than the general popu-lation’s surfing and searching data.

Leveraging his skills, the Waterloo Regional PoliceForce had the perfect position for him. It was lowstress, technically based and would utilize Saliba’sknowledge of programing. He was placed in the Tech-nological Crime Unit.

In 2002, the Waterloo Regional Police Service rec-ognized the need to create a specific, structure methodto counter cybercrimes; that led to the establishmentof a Technological Crimes Unit. Here, specially trainedinvestigators deal specifically with all types of comput-er related offenses. And they must be savvy, for as fre-quently as innovators innovate, the police have to keeppace. In most cases, they are searching for trails ofcontent, which need to be found, catalogued anddetermined to be evidence or not. Saliba’s dutiesincluded the bringing together of all of the technicalevidence available to satisfy an investigation. Whether

they were child luring cases, homicides, or fraud, thecontent could be found as messages either on Face-book or other cloud based or home based software.Saliba was suddenly back in the middle of fightingcrime, and living a scenario that is now the basis forseveral prime time television shows.

Saliba worked tirelessly in his new post; he becamepassionate about searching and finding evidence rele-vant to each case. As time went on, he wondered ifthere was even more evidence out there. He wonderedwhat was left on the suspect’s hard drive. He askedquestions like “Was there information left after the win-dow was closed or program deleted?” Saliba becamevery passionate about improving his process, to theextent that that he would spend countless hours afterwork, at home, working on new solutions that wouldassist his work during the day.

Saliba found traces of programs in a device’s mem-ory that could be organized. He discovered you couldsee the entire message left on the device’s memory orfragmented in traces scattered over different parts ofthe hard drive. They were linked, as each message hada common signature or recognizable and repeatedseries of binary code, the zeros and ones that all com-puter language is based on.

He was meticulous, and would attempt to identifyvarious software signatures, such as what Facebookmessages look like.

Working in his bedroom and late into the night, Sali-ba was still recovering from his cancer therapy. Yethere, Saliba laid the groundwork for what wouldbecome known around the globe as the first usefulInternet Evidence Finder (IEF) software program.

“On the hard drive there is all kinds of raw data,”explains Adam Belsher, a past RIM sales and market-ing vice-president. Belsher recently served as VicePresident of the Verizon Business Unit for Research inMotion, now rebranded as Blackberry, after its flagshipproduct.

Belsher was introduced to Saliba through theiraccountant, Mark Young. The two shared common fami-ly values and security concerns that go hand in handwith raising safe children in today’s society.

In September 2012, Belsher joined Saliba andbecame CEO of JADsoftware. Then the two set off on ajourney to rebrand the company, and Magnet ForensicsJad Saliba and Adam Belsher

was created. Magnet Forensics is well positioned in

the forensic market place. Its work isadmired by police officers and has securedSaliba’s reputation as crime fighter notonly locally but world all over. His passionto assist those whose job it is to incarcer-ate human predators, has extended itsreach farther than anyone could haveimagined.

The IEF software gathers evidence fromdigital devices without altering the originaldevice or the original data. In many casesthe IEF software provides sufficient infor-mation/evidence to warrant a subpoena, awrit by a government agency, most often acourt that has authority to compel testimo-ny by a witness or production of evidence.As an example, if a file was uploaded toDrop Box, then the name, the date, thesize of the file, “all this information maylead to a subpoena for Drop Box, asking toget this file because it is important to theinvestigation.” There are many agenciesinvolved in the process.

When Belsher started with Saliba hediscovered that Jad’s efforts were notbeing monetized as they could have been.Belsher said that, “Jad had given away theproduct for about a year and half” after helaunched the company. By giving it away

to fellow law enforcement colleagues, Sal-iba wanted to help other law enforcementagencies, “especially around the childexploitation stuff: child pornography, childtrafficking, all that kind of stuff. He wasvery passionate about that and he wantedto help people.” And his program worked,“it really got to a point where all these cus-tomers, like the FBI, Homeland Security,Scotland Yard, all these police forces thatessentially were using the product, down-loading the product free.” Saliba was duty-

driven, and his passion real. He was in itto help humankind, but he also needed topay some bills.

The reputation of Saliba’s softwarespread through word of mouth, and finally,in 2010, he started to charge for its use.

“Law enforcement is very collaborative.For example if Interpol is using it and theylike it, then they’re going to tell theSwedish police – crime is very global,there is a lot of cooperation.” Belshernotes that this is entirely different from thecorporate world. “Ford isn’t going to tellGM they have found this manufacturingprocess and we’re going to share it withyou; that just doesn’t happen. The oppositeis true in law enforcement.”

Belsher says, “the key is that Jad seededthe market” and had been doing so since2009.

In September of 2011 Saliba left thePolice force and Belsher left RIM. The twoset off on a business journey that had asocial context. Belsher says that “to Jad’scredit he recognized where his strengthswere and where they were not.”

Belsher is a sales and marketing tech-nology dude with a pedigree that goes wellwith marketing success. As vice-presidentof the Verizon unit of RIM he oversaw aincrease in sales from $400 million to over$2 billion, in just four years.

What Belsher saw was a product thathad been “soaking for quite a while”. Andthat “adding new resources, iterating theproduct, focusing on new sales channels,finding new partners, accelerating theword of mouth, achieving product reviews,improving our website, getting all the dif-

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JDI

COVER STORY

“Our market is growing Exponentially because cyber

crimes are on the rise.”

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COVER STORY

ferent marketing pieces in place and tryingto get more people using it, wouldincrease sales. Basically, we stepped upour game.”

Revenues grew. “We grew revenue from2011 to 2012 by 310% year over year.” InJanuary 2012 it was just Belsher and Sali-ba; by December 2012, they had 20employees, in June 2013 they have 30.

Sixty percent of the sales and marketingpeople are former RIM employees, as are10% in development.

It’s not policy but the tend to like newgrads as new hires. Belsher is careful tosay that “as bad as this sounds, they don’thave the ‘corporate baggage’ – they don’thave all that ‘I’ve tried it before and itdoesn’t work’ or ‘I don’t think we can doit like that’. Everything is new to them andthey work their asses off.” In addition, helikes their drive – “they have the fire intheir gut, the hunger… we’ve had a lot ofluck with the new grads”.

Culture is important to Belsher; hemakes sure managers and team leadsmaintain that passion that became theconnection between Jad and himself.

Magnet Forensics competes for talent,especially for the Gen Y population. Theylook for people who really want to make adifference in the world. By “coming toMagnet Forensics they hear and share inthe stories from customers – how IEFhelped this law enforcement agency con-

vict a pedophile, how it helped to solvesome sort of mass shooting. Whatever itmay be – it moves them.”

The time has come, says Belcher, to“take it up a notch” as they strategize sen-ior level positions. “I know my limitations,Jad knows his, so we are starting to thinkabout who we need to round out our skillset, and really help us execute as we goforward.”

And goals they have – to put criminalsbehind bars. “The beauty of our product,”says Belcher, is that today there is morewhite collar crime than ever, and if intel-lectual property is involved, they can findit.

Whether it’s a data breach or even ahuman resources dispute, emphasisremains on the universal way MagnetForensics software fights crime, fromhomicide and organized crime, topedophiles and child trafficking, to whitecollar offenses. All those kind of investiga-tions usually have some kind of digital ele-ment. “Somebody has sent an email,somebody has done something on chatprogram, somebody has history in theirweb browser, somebody was doingresearch on how to dump a body, the listgoes on and the market is forever evolv-ing.”

“In most cases there is usually morethan one person involved in the crime – sothere is a trail like a Gmail email that

somebody sent that they think is secure.”Belsher says that in 90% of the crime

stories that hit the media, those popularinvestigations of horrific crime investiga-tions, if there was a computer involved atall, “there is a good chance our stuff hasbeen used”.

However, technology constantlyevolves. With the proliferation of PersonalDigital Assistants, Magnet Forensics’ focusis now on developing software to recoverdata from each new PDA marketed. Cur-rently they search 160 programs from chatto email, file sharing and browser history.They have a customer base that is mostlylaw enforcement-based

Currently their software is been used in93 countries in Europe, North America,Middle East, Latin America, and SouthAfrica. “Computers are ubiquitous aroundthe world ... most use common programslike Facebook, Google, etc. There are a lotof commonalities among the platformsused worldwide.”

Cyber crime: you can do it from any-where. Belsher contrasts the jewel thiefwho needs to break in to a building tosecure the artifact with cyber crimes thatcan be done from a person’s basement.

“Our market is growing exponentiallybecause cyber crimes are on the rise.”People “have more data available throughtheir devices that they are storing, retriev-ing and creating on line – it doesn’t stop.”

With the goal of putting guilty peopleaway and exonerating the innocent, thedevelopment team at Magnet Forensicsconstantly works on solutions for investi-gations and investigators. The new goal isto provide investigators and courts withthe confidence to say “if you run our soft-ware, we don’t guarantee we’re going tofind everything, but we search 160 differ-ent applications and websites and there isa good chance we are going to find someevidence.” With the focus on mobile andcloud computing for 2013 it’s shaping upto be a exciting year for Magnet Forensics.

Fifty percent of the work Magnet Foren-sic software contributes to is focused onhelping children, by getting child predatorsoff the streets and put away. The gratitudethat has been bestowed on Saliba for hiswork is justified. He has been approachedby unknown officers countless times, whothank him for his programs, because, forexample, “I put three pedophiles away lastweek.”

These are emotional moments for Sali-ba and Belsher, because their work mat-ters most to those who are too young toknow what matters.

Key members of the Magnet Forensics team include: back row: left to right - Matthew Moody, Team Lead – Software Engineering;Tayfun Uzun, Product Development Manager; Chris Warden, Sales Manager; Front row: Lindsey Cournoyer, Marketing Manager;Nick Cosentino, Team Lead – Software Engineering; Kelly Braiden, HR Manager.