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USPS Magazine Subscriptions Online Program
USPS.com Internet Affiliate Marketing Program
– Launched December 2, 2002 at www.usps.com/magazines
1-Year Pilot Test to evaluate USPS’ ability to:
– Promote and grow magazine subscriber base
– Offer affiliate marketing partners ability to cost-effectively cross-sell relevant services to USPS.com customers
Marketing partnership between USPS and Magazine Mall, Inc.
– Provides access to thousands of titles
– New subscriptions and renewals
– Customers access the site online
– Payment by credit card, check, money order or PayPal
Program Overview
USPS Magazine Subscriptions Online Program
Tangible benefits to Publishers, Customers and the Postal Service
Publisher Benefits:
– 75% of all subscriptions are new vs. renewals
– Low cost customer acquisition vehicle
Customer Benefits:
– Access to thousands of titles at up to 85% off retail prices
Postal Service Benefits:
– Increased postage revenue
– Revenue share from each subscription sold
Program Overview
FY03 Subs Online Total Subscriptions Ordered
0200400600800
1000120014001600
Calendar Months
2-Dec
3-Jan
3-Feb
3-Mar
CUMULATIVE
USPS Magazine Subscriptions Online Program
Program Overview
December 2002-March 2003: 1509 Subscriptions Sold
Next Steps
– USPS will continue to promote program internally throughout remainder of 1-year Pilot Test
– Pilot Test ends February 2004
– USPS may recompete the USPS Magazine Subscriptions Online Program in December 03/January 04
– We also maintain the right to extend the current agreement with Magazine Mall, Inc., through February 2005
USPS Magazine Subscriptions Online Program
Program Overview
For additional information, contact the USPS Magazine Subscriptions Online Program Manager:
Christopher C. AsheProduct Management (HQ Marketing)United States Postal Service1735 North Lynn Street, Room 4014Arlington, VA 22209-6333Tel: (703) 292-3927Fax: (703) 292-4054E-mail: [email protected]
USPS Magazine Subscriptions Online Program
Program Overview