Market Research

Music Market ResearchFor my research I started by looking at look on-line stores to find out what music magazines are available in the UK.

Tesco:

• Kerrang, NME, Mixmag, Rock Sound and Classic Rock

Sainsbury's:

• Classic Rock, Mojo, Kerrang, Top Of The Pops

ASDA:

• Kerrang, NME

This picture was taken in the music magazine section in

Tesco. I have found that there is a bigger variety in store

compared to the ones online which are not shown if they are

out of stock. The music magazines are easy to find because they are all in one

section and Kerrang, NME and mojo are placed in front of the

other, less recognisable magazines, suggesting that these are the most popular magazines that are sold in

Tesco. Based on this research I want to look further into these

magazines.

Published by- TimeInc.uk

Readership- 325,000

Circulation- 33,875

Median age- 23

Male- 74%

Female- 26%

Student- 42%

Mission Statement- To provide up to date and new information, reviews and listings of the best musicNME reader- Not surprisingly NME readers are completely obsessed by music. Reader research has demonstrated that they rely on the editorial and the ads to keep them up to date with new music. This knowledge then makes them the authority in music in their peer group.• Readers have a strongrelationship with NME andcompletely trust the brand:- “I can trust it”- “Its full of facts that we should allknow but don’t BUT we do nowthanks to NME”- “Honest no-holds barred reviews”.

Published by- Bauer Media Group

Circulation- 44, 013

Readership- 421,000

80%of K! readers buy every issue

Profile- 52%

Mean age-22

Prize- £2.90

Mission Statement- Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from emo to thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands. Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to NEW MUSIC within our world. We will focus on the BIGGEST things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into, on top of this the interest in older, harder bands, cementing our role as an educator

Nichola Browne – Editor

Kerrang! Reader- Jim, 22, lives and breathes rock music: it informs his choice of friends, his hobbies, leisure time, attitudes, fashion sense and lifestyle. Above all he is fanatical about THEIR music. He engages with music 24/7, from the minute he wakes up ‘til the minute he falls asleep: when he is not listening to music or watching music TV, he is talking to his friends about music, attending gigs or playing instruments and dreaming about rock stardom. He is plugged in, sharp, has a strong moral code and rejoices in his individuality. He is a fashion trend setter in his peer group but he is heavily influenced by musical icons and scenes. Like the bands he supports he is extremely loyal to the brands he trusts. The way he looks and the clothes he wears is integral to communicating ‘his identity’ to the world.

More information about Kerrang! Magazine- Kerrang! has 29 years of heritage and is the biggest music weekly in the world. A really young audience of mean age 22 is a big advantage as traditionally this age group is elusive (and expensive) to reach. As well as music releases this makes Kerrang! perfect for film and games, and also mobile technology and government messages. It is the original multimedia platform boasting magazine, online, radio, TV, K! Awards, K! Tour, and K! podcasts. Kerrang! loves music, especially rock. It is considered by its readers to be an integral part of the scene rather than just a commentator. It’s readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over £200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig.

Published By- Bauer Media Group

Circulation- 91,678

Readership- 218,000

abC1 profile- 66%

Mean age- 37

Mission statement- Mojo is an educator, a living archive and a trusted source of musical excellence. Mojo provides its audience with an authentic, independent, and emotional connection to the music. Its also the last word on what's good, for music that is timeless, and where to go next. Mojo is loved by its readers, the music industry, and by musicians alike, because it engages them on the subject they love the most. Its basic editorial proposition every month consists of: A definitive, book-like cover feature (i.e. you don’t need to read a book on the subject, you can just read Mojo to know everything). An editorially themed cover mounted CD. A 30 page plus reviews section known as Filter, which brings you the best in music that month. Mojo goes in deeper than any other magazine and creates an experience that is immersive, and that the readers can luxuriate in. From The Beatles to Battles, and The Ramones to Radiohead. Classic, sitting comfortably with cutting edge, and quality being the one constant

MOJO is the world’s largest UK music magazine, delivering a monthly dose of world class journalism and iconic photography to an audience of extremely passionate music consumers. If you’re featured in MOJO, you matter. MOJO is the brand for those truly OBSESSED with music. MOJO is THE MUSIC EXPERT – a magazine of high brand values and integrity. A carefully crafted musical archive covering the very best of music across genres. From classic and modern rock, folk, soul, country to reggae, electronic and experimental. It prefers to celebrate quality over popularity – music that will stand the test of time. MOJO provides a “hand-made” experience in a mass market environment, and as a result is a valued and trusted brand.

The MOJO reader- John is 37, a passionate and discerning music fan, long-time musician himself and dedicated record collector. With his high disposable income, John loves nothing more than sneaking off to the local independent record store to see what’s in. John proudly invests in an extensive mixture of vinyl (classics and rarities), CD’s, and carries a well stocked iPod that covers everything from prog to nu-folk, MO town to 60’s garage, blues and psychedelia. John’s heroes are Bowie and Jimmy Page, he has played the guitar since his school days and gets together now and again for a jam with his muso pals. A heavy gig goer, he also likes the more ‘boutique’ festival experience, having begun to outgrow Glastonbury, he is now just as likely to head to a smaller scale shindig such as Latitude or Green Man Festival. John and his partner occasionally like to unwind at the weekend by packing the toddlers off to their grandparents and inviting their friends around for dinner, whiskey and a rifle through his record collection to unearth some hidden gems. Well read and media-savvy, they chat into the small hours about music, books and films

Published By- Bauer Media Group

Circulation- 89,450

Readership- 550,000

abc1 profile - 72%

Median Age- 29

Male- 68%

Female- 32%

The Q Reader- Mark is 29 and lives in Leeds. He is a passionate music fan, as a lad he got into ‘proper music’ in the mid-’90s, inspired by the rock ‘n’ roll swagger of Liam and Noel, Blur and the Britpop scene. He’s in full-time employment but revelling in life without any dependents or family responsibilities. Mark has high disposable income to spend on himself alone, being a heavy consumer of music, buying up to 6 albums per month. He loves reading Q to discover new music, as well as filling in the gaps in his back catalogue. New music forms part of his social currency, so Mark is keen to know the new Mumford & Sons before they go mainstream and uses this knowledge as influence within his friendship circle.

Mark is highly savvy to digital technology, a keen social networker and uses online services to enhance his social life. He’ll regularly welcome his mates round to his for some Spotify DJ-ing and a few beers as a warm-up for a big night out. An open-minded experience seeker, Mark loves the live music experience, opting to go for a mixture of gigs, especially huge arena shows for the likes of Kings Of Leon and Kasabian. He attends Leeds festival religiously annually and this year he’s off to Benicassim in Spain for his mate’s stag weekend. Though a hugely passionate music fan, this is not to the detriment of his other interests – film, gaming, sport, TV and comedy.

Mission Statement- Q is a Bastian for music of substance – guiding its readers through just the good stuff in all forms of music each month via its unparalleled access and Q Review, the world’s biggest and best music guide.’Paul Rees – Editor-in-Chief

Q is the uk’s biggest music magazine. It is the ARBITER OF TASTE, standing for music of substance across all platforms. Q’s INFLUENCE is unquestioned and its opinions are so Trusted that they shape the views of artists and readers alike. Its access is remarkable and unrivalled- Paul Rees was granted exclusive access to a week’s life on he road with The Boss - Bruce Springsteen. Q’s audience is younger and more affluent than any other music monthlyl 97% of readers rate Q as a quality magazine. In research it outperforms competitors on measures such as best interviews, writing and AWARD WINNING photography