Magazine Ideas &

Market Research

Why have I chosen R&B & Hip-Hop?

O The genre I am going to use for my own magazine is going to be R&B and hip-hop as that is the type of music that I enjoy listening to.

O I think I know enough about R&B and Hip-Hop magazine to produce a magazine.

O I have also produced a questionnaire as part of my market research and ideas for my R&B and Hip-Hop magazine.

Target DemographicsO Teenagers aged 15-19O VIBE magazine aims at

“predominantly young, urban followers of hip-hop culture.”

O After researching the different target demographics this has helped me choose my target demographics for my magazine.

Possible R&B and Hip-Hop names for my magazine…O RaptureO MuteO PumpO ViperO SatelliteO Red-lightO #1O Hashtag

RaptureO I have chosen the name rapture for

my R&B and Hip-Hop magazine.O I chose between Mute and Rapture

but I thought Mute sounded quiet and Rapture sounds loud and more exciting.

Market ResearchO I created some questionnaires about

music magazines to help me choose my target audience and to see whether there is a gap in the market for another R&B Hip-Hop magazine.

O On my next slide is the questionnaire.

Questionnaire