magazine genre research

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Sports

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Sports

ESPN Magazines

MastheadMain cover line

Cover line

Central Image

Puff

Issue date

Left third

The mast head is always in the same font. The color does vary with the central image color that’s on the front cover.

The central image is over the mast head usually when it is an upcoming star, or an athlete who is doing extremely good that month.

Median age: 29 (66% between 18 and 34)

Men: 94% | Single: 47%

College educated: 87%

Employed Full Time: 74%

Average (Mean) HHI: $72,100

Attended sporting events within the last 12 months: 81%

Purchased products online in the last 12 months: 89%

These magazines include stories about the top performing athletes of the month and the new incoming athletes who look to put on a show.

Media Kit

These magazines include stories about the top performing athletes of the month and the new incoming athletes who look to put on a show.

The magazine includes the player on the front cover statistics, in order to show why they are and deserve to be on the front cover

Sports Illustrated

Masthead

Main Cover line

Central Image

Cover lines

Issue date

Top right third

The mast head is in the same font in every magazine.

The central image is always on top of the masthead.

The colors vary usually with the color of the central image.

- Read by nearly 20 million sports fans

every week

-Men’s category leader in total circ

& average sub price

- Delivered rate base on every half-year

ABC statement

-Over delivery on rate base of 54,945 copies

Rate Base: 3,000,000

Total Audience: 19,939,000

Median Age: 42

Median HHI: $69,509

Frequency: 56x

Media Kit

These magazines include stories about all kinds of sports and the people are the best at them, and also include good competition and incoming athletes from college.

This magazine also includes every sport including basketball, soccer, football, baseball and more.

The central image is usually a upcoming star meaning the number 1 pick in a upcoming draft or a player who has played incredibly good the past month or year.

World Soccer

Central Image

Masthead

Main Coverline

Cover lines

Bar code

Left third

Tag line

The mast head always say World Soccer in the same font. They only use black and red, Either black is fist or red is.

It is on a white background so it stands out more.

The central image is right underneath the masthead.

Media kit

HHI is $75,748

Percentage of owners are 17 and younger.

Median age is 37.3

Female 51%/male 49%

The stories on the World Soccer magazine always talk about different countries.

Either a team or a coach or a world player.

They talk about players being traded and matchups between countries.

They also include the winners of the year awards, as in player of the year or manager of the year.