Salford City CollegeEccles CentreAS Media StudiesFoundation Portfolio

MastheadThe red and white that is used in the masthead suits both the male and female audiences. It relates to the classic album and song reviews that can be read within the magazine. The bold attracts the older audience and the ‘Q’ stands out as it is unique and creative so it gives the magazine an edgy look to attract a younger audience as well. It’s also placed in the top left corner which has been seen as the first thing an audience will look at when they go to read a magazine.

Main imageUsing a well known singer liker Cheryl Cole attracts both audiences of male and female because she is attractive and also a successful chart singer. Her gesture code attracts younger males as it is a sexy and seductive pose. Her direct eye contact lures audience in because it gives them the impression that she is looking right at them. It also looks professional. The unusual water effect makes dramatic approach and catches the audience’s attention because it stands out with the high key lighting.

Model credit This is used in a bold effect and makes it intriguing for the audience to look at. It uses a shocking effect that attracts audience because it looks important and outstanding from other magazines. It helps to link to main image and informs the audience who it’s about and what it’s about.The large text stands out as it covers the whole of the bottom of page so the audience’s attention is dragged across the whole cover. It is also short and snappy which Immediately tells the audience what the article is about.

Cover linesThese are a lot smaller than the main cover line so that the audience isn’t distracted from the main image, because that is what sells the magazine. The colours attract the audience because they look professional due to the continuity of the red and white contrast on the darker backlight. The block effect used on the left hand side is used so that the audience can know what else is going to be available in the magazine without giving to much away. Also the names are major starts which will attract more fans.

Main cover lineThe contrast between the celebrity and the cover line attracts the audience because fans and audiences that are aware of Cheryl Cole know that she isn’t the rock star kind of woman and doesn’t usually go for such a dramatic, passionate look. Older fans recognise her from the innocent girl band Girls Aloud and shows how independent she is know and how she has changed to suit the needs of her audience. It also tells the audience what the article will be about and lures them in because she is right above the cover line.

ColourThe red and white colours attract an older audience because they are quite plain but give a very professional and sophisticated look because of the contract on the backlight. Red is known to symbolise passion and sex, but also danger. This links to the main image and also the model credit. White is a neutral colour which attracts both genders but also seen as an innocent colour and creates a contrast on its opposite colour red which brings danger. The contrast of white and red also emphasises the importance of the stories.

TypefacesThe bold, sophisticated typeface attracts the older audiences because it gives a very dramatic effect. It looks very visual and stands out. It emphasises the creativity and edgy look when using capitals and helps the audience learn what the main attraction is.

Photography LightingThere is high key lighting used on the main image around the face to show that she is the dominant contract. It also creates a distinctive image for the audience because it bring out the detail of the water effect and the beauty of her seductiveness. As the backlight is darker, this makes the main image stand out even more to attract the audience. The usual seductive look links to the edgy effect.

Design Principles Used?

House StyleThe design of the masthead is set out as the principle of design theory. We are attracted to the top left because we read from left to right. This indicates that the audience will be attracted to the masthead first and also then drags their attention across the page as it goes straight into the celebrity then to the main cover line. The typography used also keeps it looking professional but edgy so that it attracts a wider audience. The colour scheme would be eye catching because its stands out from the low key lighting in the back ground and has been cleverly set out so that the audience’s attention is attracted to the most important thing.

Comment on how the design of the magazine cover attracts the target audience:

Salford City CollegeEccles CentreAS Media StudiesFoundation Portfolio

MastheadThe block letters used stand out from the main image colour. This attracts the audience because it looks exciting and shocking. This relates to its purpose of entertaining and informing its audience. As it is abbreviations this gives it a creative and unique selling point. The white colour shows how important the magazine is because it emphasises what the magazine is called. Its targeted at a younger audience, but the white colour suggests its aimed at male and female.

Main imageAs it is a close up. We can see the gesture pose if quite secretive and mysterious, which attracts male audiences. It attracts the audience because of the unusual pose. It is somewhat seductive, but the audience don’t think that when they first see it. Her direct address also lures the audience in because it quite relaxed but edgy. The mixture of emotions creates an eye catching look. As Florence is well known and a chart topping singer, this would bring in indie/pop fans and audiences. As she is the only thing in the cover, it drives the audience straight to her.

Model credit This model credit is unusual because it is just the name of the singer. This would attract the audience because it gives an enigmatic design and drives the audience the read on. It is also very bold and dramatic and the only dark font which creates an eye catching effect to draw in the attention of the audience. It also links to her privacy and for her being known to not give in to the paparazzi. Also, she has a very powerful voice, this credit emphasises by using big bold letters.

Cover linesThe cover lines are smaller than the main cover line because they can’t let the audience get distracted. Also they are arranged around her face so that the audience is still attracted to her face. They help to outline her face as well so the audience is attracted to the centre of the page to her face. With them being white, its helps to emphasises and create a distinctive image for the audience because they have helped create a dominant contrast.

Main cover lineThis stands out from the rest of cover because it helps to represent the qualities of the singer. The unusual use of just her name tells us that it shows her secrecy. Her powerful voice can be captivated in the cover line because of the large text, but she has a very quiet voice. The contrast of the two different sides to her can be seen in the contrast between the cover line and main image. The text above it in white is emphasised and relates to stories that are happening around the world for example, the x factor was a popular TV show screening at the time.

ColourThe white can connotes innocence which relates to her gesture code and personality, but it also is a neutral colour which means that it’s aimed at both genders. The black colour can represent mystery which relates to her gesture code of being secretive. Her red hair and lack of makeup tells us she is not aiming to attractive a male audience. The emphasis of her red hair symbols passion and danger. But the contrast of the white on the red helps to emphasise the cover lines as well.

TypefacesThe bold font and capital letters attract the audience because it eye catching and helps emphasise what the magazine is based on. It gives the magazine an edgy look and also quite indie. The primary audience for this magazine is indie/different people.

Photography LightingThe magazine uses high key lighting on the face of the celebrity because she is the main attraction. It emphasises her beauty and how famous she is. It also attracts the audience because it brings out the vibrant colours in her hair which she is very well known for. Her white t-shirt also helps brighten the lighting to make it a positive magazine and link to her happy success she has had. The brightness itself attracts the audience.

Design Principles Used?

House StyleThe way in which this magazine cover is set up helps to make the celebrity the main attraction on the screen. The use of white makes the continuity of the magazine seem very innocent and girly which links in with her personality and high key lighting.

Comment on how the design of the magazine cover attracts the target audience:

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MastheadThey have used bold text by using black and red which mainly attracts a male audience. It creates a contract on the white background and helps it to stand out. The black used links to main image clothing to create continuity. As it fills the top of page this attract audience to read it because it’s dramatic. You can’t see all of it so it must be easily recognisable and the audience are already familiar with it. It looks quite gangster and manly links to rap music which will be a key feature that attracts the primary audience as they like this kind of music.

Main imageThe main image has used a well-known celebrity. He is giving an intimidating look which helps link to gangster look. They have used dark colours and tattoo helps build up and create a more intimidating. The medium shot is used to capture his muscles, tattoos and necklace that are key conventions of a gangster. They have defined his features to help him stand out. He is wearing black to bring out a bad ass look and have also used a big necklace which keeps the link to gangster/rap.

Model creditThe red text is in bold and is recognisable because audience link that to Eminem and his music. The quoting gives the audience an idea of what the interview is about and has used shocking words like ‘died’ which lures the audience in because they will have hear about it in the news and will want to read about it properly. The list of drugs links to gangster and bad ass theme because they are dangerous and edgy. The quote ‘come clean’ can relate the cross around his neck and bring a sense of innocence.

CoverlinesThe cover lines are very close to the main image and draw an outline to help the main image stand out more. It also uses the same colours in different parts of the colours to make it look quite edgy and different. They also name some big names in the music genre which will help attract a wider audience. Main cover line

The short and snappy cover line helps to makes the audience only get half the story and makes them eager to read on to find out how it relates to the main image. The different colours create a contrast against white background and helps for the main cover line to stand out amongst the rest of the magazine. It also keeps a constant and professional look for the audience.

ColourThe red colour symbolises sex, drugs, blood which all link to the gangster theme. Black also symbolises gangster and death which links to the main cover line. All these colours are used on his last album which the target audience will be familiar with. Altogether it creates a dark, intimidating atmosphere for the reader.

TypefacesThe bold dramatic effect is used to create a shocking story and bring out the importance of main story and coverlines. The overlapping is used to make it seem busy and to make the magazine seem like it has a lot to tell the reader.

Photography LightingThe high key lighting used creates a shadow at the back of the main image and sets a very nice stand out of the main image which makes it a distinctive image. Also, the high key lighting brings out the features and details on his tattoos which encourages the readers to have a look at what the actually are. It also brings out the emotion of intimidation in his face.

Design Principles Used?

House StyleIn terms of house styles, this magazine cover has kept the continuity and the colours red, black and grey to make it very masculine and gangster. It has also kept to the bold typeface to make it stand out and be in the faces of the audience compared to rivalry magazines. The main image is centred across the rule of three which helps to direct the audience’s attention to the most important thing selling the magazine.

Comment on how the design of the magazine cover attracts the target audience:

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MastheadThe masthead is a bold pink heading that would attract a female audience. It is meant to entertain and look quite quirky and eye catching. It stands out because it large and spaced out. The masthead also fills top of page so it’s the first thing the audience when they pick up the magazine. The contrasts with the dark colours on girl help to create a fun and girly magazine with a twist of adult because of the sophistication of the typeface.

Main imageFor the main image they have used a well-known celebrity. The direct eye contact to audience lures them in because they are going to be interested about why they are on the magazine. The unusual gesture pose focuses more on attracting girls not boys, although there is a hint of her seductively she is more in your face with an attitude rather than being sexy. Her smart, sarcastic smile looks like she has an attitude as she is known for being bad ass and like a punk.

Model creditThe model credit is bold like the masthead which shows continuity and as it is pink to attract the young female audience. The white contrast on black dress is eye catching and luring. As it is at the bottom of page the audience are brought to it as a pattern from top to bottom. Because the colours are the brightest they stand out. This all relates to the hard/punk look used on the main image. The short snappy lines to tell audience the main storyline and leave an enigma so that the audience as drawn to the magazine.

CoverlinesThe cover lines have been places around the main image and smaller so the audience isn’t distracted when looking at the magazine. The changes from pink to black link to the celebrity and the masthead, this helps keep continuity and professionalism. They are surrounding main image so the audience is directed to the centre of the page. It mentions important names to attract audience but not give too much away. They are all aimed at one particular music group of the female audience.

Main cover lineThey have used pink, white and black which links to her perfume which uses these colours in mainstream stores that the primary audience will go in and recognise her for as well as her music. The magazine has adapted to this. The main cover line has used direct address using ‘You’ to attract the audience and bring them into the story. The big text helps it stand out from the other minor cover lines. The contrast on black helps to emphasise main story because the colours seem brighter and more obvious.

ColourThe pink connotes girls, hot and can be seen as a sexy colour. For a deeper meaning it can be acceptance which relates to being different link Avril being a punk. Black is gothic colour and links to her style. The white background helps brings out the contrasts from black being bad and white being innocent which is how most of the audience will act being young females. Change in colours makes magazine more high profile and professional to beat competition.

TypefacesAs for the bold text, this makes magazine seem shocking and important towards the audience. It tries to makes the magazine stand out from the rest of them. Different sizes shapes used on the cover bring creativity and a sense of edginess. This relates to main image being in your face like text.

Photography LightingThey have used high key lighting on face which creates a dominant contrast and helps to make the main image most important on the page. The white back ground helps to bring out features and dark colours on the celebrity. This creates a distinctive image for audience. The necklace is put in centre and brought out and helps create an unusual gesture pose to draw in audience.

Design Principles Used?

House StyleThe use of bold text and 3 colours helps create continuity and creates a professional look on the magazine so that the audience are more likely to be attracted to it. The masthead covers the whole of the top page so it attracts the audience because it stands out across the whole cover. The main image covers the rule of three so audiences are attracted to the most important features that are there to help sell the magazine. The model credit also covers the bottom of page so that the audience follow the design principle theory and do not miss out on the key aspects of the magazine.

Comment on how the design of the magazine cover attracts the target audience: