MAGAZINE ADVERT

ANALYSISBY D I E G O N U C C I O

EMINEM – RECOVERY POSTER

• This is the poster for Eminem's Recovery album. The picture for the poster is the same picture for the album cover but a few things have been added to the picture such as Eminem’s name above the title, the release date in the bottom right corner, information on the songs in the album and some record company logos.

In the poster, we see that there is only a male walking on the road, which suggests that this male is the artist due to the fact that he is the only character in the poster and due to how he gains the majority of the audiences attention.

The artist and album names have the same bold font, which make them both stand out, so that the audience will instantly know what the poster is about. However, the two names have different colours, to let the audience know that one is artist and one is the album name.

Also, for the audience to know which text is which, the album

name has an aid sign replacing the ‘O’, to reinforce the meaning of the

album name ‘Recovery’ and thus doing this will let the audience

quickly identify which text is the title and

which is the artist name. Another factor that may help the audience

identify that this is the album name is that its font colour is white. This

is because the colour white represents goodness and safety,

which also reinforces the meaning of ‘Recovery’.The rest of the writing at the

bottom of the poster is coloured white, so that it can be clearly seen in front of the dark-grey road. The release date however is bold, compared to the rest of the text, as it would draw the attention of the audience to it, so that they are able to know when the album will release easily, thus leading them to likely buy it early.

At the bottom of the poster, there is a piece of text, under the release date, advertising a popular single that is included in the album (‘Not Afraid’). This is an effective method because it further advertises the album as well as making the audience aware of the song, thus making it more likely for them to buy the album as people would like to get their hands on the song, due to its popularity.

JAY-Z – KINGDOM COME

• This is the poster for Jay-Z’s album, Kingdom Come. The same image of Jay-Z used in this poster, is on the Album cover. This poster consists of the artist name and image, the album name, a release date, a mention of a son gin the album, a record label, a website and a phrase stating that Jay-Z is “The President of Hip-Hop”

Slogan

Name of artist

Song within album

Record Label

Image of artist

Release Date

Website

The slogan on the poster states that the artist is “The President of Hip Hop”. This then suggests that the album is of the Hip Hop genre as well as the fact of the artist being a Hip Hop artist. This slogan is used to draw in the audience and make them remember it, thus allowing the poster to be more memorable.

The image shown on the poster is a man’s face. The fact that it is taking up the majority of the poster’s space suggests that he is the artist of the album. The contrast of the black and red colours between hi face and the background makes him stand out, which also reinforces that fact tat he is the artist.

The name of the artist has a large, bold, white font which allows the audience to instantly notice it; Jay-Z is a popular artist and if audiences know that this is his album, they would be more likely to be drawn to it.

The album name is the second largest font on the poster, which allows it to easily be tied with the artists name, and become easily noticeable for the audience. The name “Kingdom come” may refer to being directed to the audience, how “Kingdom” refers to his fans and “come” may be a way of push advertisement, telling the audience to “come” and buy the album.

The website is advertised to further market the album and its music.

The poster has a release date for the audience to be notified when the album will be available to purchase. The release date is also quite noticeable, as it is positioned near the most eye catchy features on the poster (the album and artist names), which would allow the audience to easily read the release date.