Magazine Advert Analysis

The band name is spelled out in the style stage lights spell things out. This reflects their image as a performing band and helps associate them with the industry. The increased validity makes people more comfortable with consuming their produce.

‘THE KILLERS’ is centred, and is white in colour. This pops it out from its purple background further helping the brand stand out.

The colour pallet is an attempt to simulate an Arabian themed night sky. This coincides with the theme of the album, which incorporates a biblical ‘wise men’ aspect. The Arabian element is driven home by the mosaic style of the background, other things to note are the date trees to the right of the frame and rolling silhouetted hills. All of these things construct a theme which runs into the album itself, creating a sense of synergy.

The purple and yellows flow into a black, where much of the information is held. The use of a basic colour helps push the necessary information to the front of the page, which emphasises it.

In this day and age the only links to other platforms required is a website. The website linked in the poster will take to you all the other information you might need about the albums release.

Because of the information present one could assume that this poster is not intended for a potential audience, and rather strives to remind fans of its release, keeping the release fresh in fans memories, making them more likely to be motivated to want to go out and buy it.

There is very little text in comparison to all the other things there. This means that against the text heavy articles of the magazine, this advert stands out. This is useful for attracting attention and maximising exposure

This advert uses the same artwork as the actual album ‘Slipway Fires’. This means the artwork itself functions as an icon potential buyers will recognise the image if they see it in stores

The texture of the advert creates a rustic experience. The deliberate nicks and scratches are reminiscent of an older magazine, or are reinforcing a ‘vintage’ style. This may either be done to appeal to an indie market or perhaps even an older demographic.

The inclusion of the band members within the advert creates a sense of personal connection. By being familiar with the bands physical appearance you are more likely to recognise them. This creates more public exposure and that can reflect on popularity.

The colour scheme is fairly simplistic, sticking to dark blue and black tones. The filter creates a washed out tone. The washed out tone can feed into the vintage approach because as paper ages, he ink wears away, giving the washed out effect.

The band members are positioned with a bright light behind them. This paints a picture of them as icons, similar to icons in Christianity, with an aura of light around their heads. Creating this comparison is key when it comes to marketing the group as an icon.

The font size decreases as the text moves down the page. This method of presenting text helps guide the eyes through the path they are supposed to follow when taking in information from this page. By keeping the information concise you aren't overloading the reader making it more likely they will remember the advert.

This is an advert with a very clear cut colour scheme. The band itself is from the Britpop revival, or mod revival. This incorporates a red/white/blue pallet which is seen throughout the culture, and is present frequently throughout this poster. By associating yourself with these colours you can more easily identify with members of the movement, or have your style be more easily recognised by an outsider.

The poster has included the notion that the band are celebrating an anniversary. The revival of their first album is a great way to pick up new listeners and reward the old ones.

This poster includes a quote from the reputable music magazine ‘NME’ with an impacting claim that it is ‘THE BEST BRITISH ALBUM OF ALL TIME’. Such a claim, despite its hyperbole carries an attractive element, current fans won’t dispute it, and new listeners will try to dispute it. Either way you have people listening to the music. Additionally there are other reviews wrapping the centre text. These all are there to, primarily stand as their own reviews, but secondarily they are there to reinforce the headlining review from NME.

At the bottom of the page there is an affiliation of the CD/DVD/Multimedia store HMV. Connecting the album with the store gives readers the location at which they can buy this. Making the connection easier for the audience to make increases the chance of a sale.

The album artwork is printed just to the left. All of the Stone Roses artwork follows a similar style of illustration. This creates a brand image that increases the recognisability factor which will inevitably increase sales.