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CASSIE ROBERTS|PARTNERSHIP DIRECTOR

THE BEST

25 NEW IDEAS FOR ONLINE MARKETING

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HISTORY

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EVENT PORTFOLIO Rodeo Austin

South Texas State Fair

Rodeo Belton/ 4th of July Celebration

Brazos Valley Fair

Heart O' Texas Fair & Rodeo

Amarillo Tri-State Fair

Fort Bend County Fair

Central Texas State Fair

Comal County Fair

Okeechobee County Fair

Amador County Fair

Chowchilla Fair

Palomino Fest

Lea County

Coors Cowboy Club

Washington County Fair

Texas State Forest Festival

American Royal

Colorado State Fair

Napa County Fair

Dodge City Round Up

Brazoria County Fair

San Angelo

Rogers County Fair

Greater Baton Rouge State Fair

Central States

Black Hills Stock Show/Rodeo

Los Fresnos

Twas the Lights

Reno Rodeo

Redding Rodeo

Northwest Washington Fair

Sikeston Rodeo

Delaware State Fair

Sangamon County Fair

East Texas

Park of East Texas

Laramie County Fair

Benton-Franklin Fair

Carroll County Fair

Pendleton Round-Up

Pony Express Days

Arizona National Livestock Show

Yolo County Fair

California Rodeo Salinas

Rio Grande Valley Livestock Show

Old Sorehead Trade Days

Cuero TurkeyFest

Fiesta San Antonio

Glenn County Fair

State Fair of Louisiana

Four States Fair

Montgomery County Fair

Agricultural Learning Center

Grant County Fair

North Texas State Fair

Rooftop Rodeo

West End Fair

Crabtree Amusements

Trinity Valley Exposition

Brackenridge Recreation Complex

Kitsap Rodeo Cowpokes

Refugio County Fair

Rockdale Fair & Rodeo

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SAFFIRE ASSOCIATION PARTNERS

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NOTES ABOUT THE PROGRAM

• No need to write it all down– Leave me your business card or a piece of paper with your contact information and I’ll send you the slides.

• Feel free to Use your device!

• Ideas are not in order of importance.

saffireevents 1 INFO ON HOMEPAGE

Now more than ever, your homepage must be enticing.

• Users want to spend an average of 10 seconds on a webpage. What would a user see in 10 seconds on your homepage?

• Could they find what they needed and move on within your site or would they leave?

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To Users:

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CONSIDER BIG BRANDS

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saffireevents 2 ADD A PHOTO UPLOAD TOOL

Use entertainment options to increase time on site.

• Allow your customers to upload their photos to your website. Have a photo contest! (Then, you can later use the photos for your marketing.)

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saffireevents 3 ADD OTHER INTERACTIVITY

• You can also have: • Polls, Photo galleries, Video galleries, Twitter Feeds etc.

• Your website has to be your main priority. It affects every other portion of your online marketing & ecommerce

• GOAL: Drive traffic to your website.

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SIKESTON RODEO

saffireevents 4 ON SOCIAL: INCLUDE A PHOTO

A VERY IMPORTANT TIP

• EVERY social platform reports higher interaction when a photo is included.

• Tweets with image links get 2x more interaction.

• The Engagement Rate on Facebook posts with photos is .37%. Without a photo, it’s .27%.

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EXAMPLE

saffireevents 5 PHOTO IN POST, NOT LINK

• Use the Upload Photos/Video function to publish photo files directly into your post instead of posting a link that shows a thumbnail.

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The

Difference?

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LINK TO PHOTO

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PHOTO

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CAN EVEN EXPAND POST

saffireevents 6 ALSO INCLUDE VIDEO

• Include video on your website, on your social media, wherever you can. Link to YouTube or embed the video right in your page.

• Consider This: 100 MILLION videos are watched every week on YouTube. Don’t you want to be a part of the party?

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12x MORE Videos are shared

than links/text posts

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HOT FAIR VIDEO http://youtu.be/yOPP6HDCdJQ

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VIDEO IDEA

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saffireevents 7 FACEBOOK GRAPH SEARCH

• Have you used this yet? Figure out what types of people have friended you!

• Let’s try it out!

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saffireevents 8 MAKE FOLLOWERS INSIDERS

• Make sure your Facebook & Twitter followers are the first to know about entertainers, ticket sales and other big event announcements.

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AMAZON GOLD BOX

saffireevents 9 POST VENDOR DEALS • Ask your vendors in advance if they want to

participate in a “2 for 1” or other discount deal, and then post it to your social media, website or text it.

• Remember to include a photo if you’re sharing on social media!

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WEST END FAIR

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EXAMPLE TEXTS

saffireevents 10 PARKING-GREAT FOR TEXTS

• If your event is notorious for bad parking, promote your text list as a parking update mechanism.

• Easy to send out as your situation changes—put a volunteer in charge.

• Might want to include a “Don’t Text & Drive!” every so often for your civic duty.

saffireevents 11 CREATE INTERACTIVE CONTESTS

Facebook has changed its contest rules!

• Biggest change: You can now utilize likes and comments as voting mechanisms.

• You still can’t make people tag themselves as part of a contest.

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saffireevents 12 BE A BIG DEAL

• Post information about weather, big local news stories, incidents, accidents whatever you can think of on your social media.

• Sometimes the things that people care about will SHOCK you.

• You can also post YOUR breaking news and ask local news organizations to follow you.

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COLORADO STATE FAIR

saffireevents 13 INCORPORATE INSTAGRAM

Organized by

HASHTAGS Trends

YOUNGER

Mainly

MOBILE

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WHO USES INSTAGRAM?

saffireevents 14 Use #nofilter

• It seems crazy, but on Instagram, Fortune 500 companies recently reported getting 20% higher interaction on photos with #nofilter than the next highest filter option.

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WHAT IT MEANS

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DON’T FAKE IT!

www.filterfaker.com

saffireevents 15 TRY IFTTT

• It stands for: IF THIS THEN THAT.

• You create “recipes” to make something automatically happen within your social media.

• For Saffire, we use: IF we post to our Instagram, automatically post it on our Facebook.

• Search IFTTT in your App store or go to www.ifttt.com.

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saffireevents 16 PROMOTE YOUR SPONSORS

• Use your social media as a way to interact with your sponsors—especially big ones!

• You can post about their deals, and they may return the favor during your event.

• They will retweet and favorite you.

EVERYBODY WINS.

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EDITORIAL CALENDAR

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www.SaffireEvents.com/calendar

saffireevents 17 USE THE 80-20 Rule

Make 80% of your posts fun and 20% promotional.

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POST FROM MASCOT

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ADVICE POSTS

SHARED 522% MORE

saffireevents 18 LIVE TWEETS

• Put up screens that show your live twitter feed, with #YourEventName to get your tweet on the big screen.

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saffireevents 19 OFF SEASON

• Post photos of your fairgrounds in the winter, covered in snow…or rain as the case may be!

• Say something creative like, “We’re in hibernation! What do you miss most about the fair?”

saffireevents 19.5 MORE OFF SEASON

• Everyone loves a random holiday. Look them up in advance, and post about them. You can even schedule it in advance through Facebook now!

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GRANDPARENTS DAY

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TEXT “Happy Grandparents Day! If you have a special memory with your grandparent or grandkid at the fair, please share!

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EXAMPLE COMMENT “Playing washer pull or draw a number. It

was something my family could afford & it benefited a great group. We'd win a small plant or something & just could not walk away. We would just keep playing.”

saffireevents Make sure you

are

acting as your

page!

saffireevents 20 TWEET SHORTER

• No need to use all 140 Characters! (That would be crazy long!)

• Tweets under 100 characters get 17% higher engagement than longer tweets.

• This is partially because they can be retweeted.

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QUALITY NOT QUANTITY Most effective tweets ask for:

1. A Download:

Increase clicks by 11%

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QUALITY NOT QUANTITY 2. A Retweet:

Increase retweet by 311%

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QUALITY NOT QUANTITY 3. A Follow:

Increase follows by an average of 85%

saffireevents 21 WHEN TO TWEET

• 24 Hours a Day, 7 Days a week. Interaction levels don’t point out a clear “winner” for when you should post.

• You may find something different for your own event by looking at your analytics—if so then follow that trend.

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TWITTER ANALYTICS

• You can now view analytics from your twitter account!

• Go to http://analytics.twitter.com/

• It’s going to say “Advertise on Twitter” (Since you’re smart, you will know it’s more than that now!)

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BUFFER-CREATIVE POSTING

saffireevents 22 INCORPORATE PINTEREST

• Add boards of things to do in your city, links to your vendors pages, places to stay

• Craft projects, ‘how to’ cooking boards, etc.

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COOL PINTEREST IDEAS

saffireevents 23 JOIN THE (EMAIL) CLUB

• EVERYBODY loves to be a part of a club.

• Make your email list or text list a “club” sign up or encourage people to pay to join with perks.

• Can do kids & adults!

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saffireevents 24 MOBILE IS A MUST

• According to Forbes: “87% of connected devices sales by 2017 will be tablets and smartphones.”

ARE YOU READY?

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ALMOST LIKE AN APP

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EXAMPLE MOBILE STATS 40% Mobile Visits

43% Mobile Pageviews

54% Mobile Visits 40% Mobile Pageviews

47% Mobile Visits 44% Mobile Pageviews

saffireevents 25 ONLY WRONG TO BE SILENT

• The internet is fast moving; people are quick to forget. Today’s story is yesterday’s history.

• ALWAYS RESPOND to comments, even negative. The worst thing you can do is not be a part of the conversation.

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Questions?

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CASSIE ROBERTS www.saffireevents.com

@SaffireEvents