Company profileThe A.P. Moller - Maersk Group is a worldwide conglomerate with

core focus on shipping and oil & gas. We employ approximately

121,000 people, operate in 130 countries and are headquartered in

Copenhagen,Denmark.

The world’s largest container shipping company and a customer-focused

leader in reliable, eco-effi cient transport. Reliability is a top priority for

Maersk Line.

A.P. Møller - Mærsk A/S was established in the

Danish town of Svendborg in 1904, when 28-

year-old Mr Arnold Peter Møller together with

his father, Captain Peter Mærsk Møller, bought

a second-hand steamer of 2,200 tons dead

weight.

A.P. Møller

• Founded in 1904

• Global headquarters in Capenhagen Denmark

• 121,000 employees

• Offices in around 130 countries

• Operates more than 550 container vessels

• Ranked at 107 in Forbes Magazine’s ‘Fortune 500’ survey in 2009 (151 in 2008)

A.P.Moller

1994:

Maersk Oil commenced oil production in Qatar

1928:

The first tanker vessel was added to the Maersk fleet

1977:

Mercantile now Maersk Logistics established

2005:

Oil and gas interests of Kerr-McGee UK acquired

1999:

Safmarine Container Lines (SCL) acquired

2005:

P&O Nedlloyd acquired

1904:

Company established with a general cargo ship

1928:

First liner service between US and Asia

1962:

Oil exploration and production activities initiated

1964:

Dansk Supermarked (retail business) established

1999:

Sea-Land acquired

1972:

Maersk Oil first oil in the North Sea

1975:

First containerised vessels

1972:

Maersk Contractors established

1959:

Opening of the new shipyard at Lindø

1967:

Maersk Supply Service established

A.P. Moller - Maersk Group milestones

• MissionWhy we exist

"We contribute to global energy supply by delivering safe and reliable floating production services"

• VisionWhat we want to be

"Best in class"

The Mission And Vision

Maersk Line (ML)

Maersk Line is one of the leading liner shipping companies in the world, serving customers all over the globe.

Maersk Line Fleet: Comprises more than 550 vessels

Located in: More than 125 countries

Employees about 120000 globally

About 325 offices globally

Maersk Line Regional Setup

North America Region

Latin America Region

North Europe Region

Mediterranean Region

West Central Asia Region

Africa Region

Asia Pacific Region

North Asia Region (NAS)

• 8 Regions

• 54 Country Clusters

• Offices in over 125 countries

Sales

Booking

Trucking Loading Shipping Discharge

Delivery

Consignee

Our Shipping Activities

Maersk’s Strategy

Three Fundamental Challenges to Differentiate Itself From the Industry:

Unreliability

Complexity (Hard To Do Business)

Environmental Impact

BUSINESS STRATEGY OF MAERSK LINE

Types Of Basic ContainersBasic Containers

20' Dry Ocean Frt.

40' Dry Ocean Frt.

40' Collapsible Flat Rack

20' Open Top

40' Open Top

45' High Cube

20' Reefer

40' Reefer

40' High Cube Reefer

20' Flat Rack

40' Flat Rack

20' Tank

Volume growth market container service

Year Market share(ML)

2001 2

2002 2.7

2003 3.5

2004 4

2005 4.2

2006 4.8

2007 5.5

2008 5.6

2009 6

2010 6.5

2011 7.5

2012 7.7

Triple-E Vessels Advantages / Disadvantages

Designed To Run At Slower Speeds

59% Lower Unit Cost & 50% Lower CO2 Emissions / Container Than Industry Average

“Cradle-to-Cradle Passport” End of Life Decommissioning

So Large Only Select Ports Can Handle

Risk of Industry Overcapacity if Everyone Orders Bigger Ships (Competitors Are Ordering Bigger Ships)

More Action Taken

Existing Vessels:

$10Mea. Waste-heat Recovery Systems For Many Vessels

New Hull Coatings

Environment Certified Shipyards to Scrap Ships … Increased Cost $20M on 10 Vessels.

New Fuels … Biofuels

Selling Sustainability

Maersk Wanted To Be Industry Leader In Providing Transparency and Environmental Information To Customers

Provided Monthly Customer Scorecards

Educate Customers On Environmental Impacts Of Transportation Industry

Customer’s Reaction Was Environmental Concerns Are Good, But Price Is Most Important

who will be the consumer/ users/ and

buyer of your products? List of consumer/ users/ and buyer

Retail industry

Food industry

Commodity

Dry cargo

Break bulk cargo

Others cargo

Promotion of the product

Advertisement trough Newspaper.

Sponsorship

Conclusion

Soren Skou, CEO Maersk Line:

Concerned Sustainability Approach Not Working With Customers

Concerned It Would Not Allow Differentiation Between Maersk and Competitors

CMA CGM, Hapag-Lloyd had CO2 Calculators To Measure Carbon Footprint Of A Shipments Journey

APL Named Sustainable Shipping Operatorfrom 2010

Thank You