The Mædate brand is a creation developed through

the inspiration of the delicate detailing on Japanese

warriors body armour. This delicate detailing is what

led to the use of the crafts macramé and knit to

knot threads, making this the focus on each product

created. With the inspiration coming from Japanese

samurais, Mædate felt the need to show the two sides

of the harshness you would expect from a warrior and

mix it with the delicateness that the armour shows,

within it’s brand.

With the word ‘mædate’ being used to describe

a form of Japanese body Armour and also a type of

knot used in the macramé process, it seems that it

is the perfect name given to this brand. This form

of ruggedness is shown in the products through the

use of suede threading, and throughout its strong

imagery. This is what gives you the image of the

samurai warrior, as it gives a rugged edge and feel

to the Mædate collection. When mixing this thought

with the idea of it meaning a form of macramé knot

and combining it with the soft alpaca wool brings

back the realisation of the delicateness meant by the

individually hand crafted pieces.

The skill of macramé dates back to the thirteenth

century. It is thought that is derived from Arabic origins

and from this it eventually made it’s through to Europe

and has recently become a skill that many desire to

learn. Macramé isn’t usually a craft that you would

associate with fashion garments, however recently it

has become very popular within the fashion industry

in creating garment’s and accessories. Many designers

found the hype of using this craft in fashion, Gucci has

to be most effective in their Spring 2011 collection,

the macramé is used in a striking way that it really

captures the beauty of the craft making it look as

though it should never been out of fashion.

About Mædate

Fashion is never far away from a knitted garment.

Knit is used from season to season in all forms of

garments, jumpers, vests, and cardigans and even in

accessories. With this in mind, Mædate has but a twist

to make the original idea of knit and combine it with

the macramé to create unique products. These two

techniques fit so well together creating a wearable art

piece that it desirable to many.

Mædate has designed a collection of 6 products for its Spring/Summer 2013.

This collection is a mix of accessories including belts, legwear, bag and neckwear.

With each piece being individually crafted it is a time consuming process. Each

thread individually knotted and knit knitted.

As a brand, Mædate is determined to push forward the use of this craft into the

fashion community creating a range of products that are each as desirable as one

the last!

Model wears

xxx

7

This samurai inspired product was

created as an accessory to be worn over

an addition garment. The neckpiece

has two elements to it that make it such

an attractive piece. The knitted section

of the neckpiece is made up of 18

rows of knitted alpaca wool. The alpaca

wool gives a chunky harsh finish but

soft to touch. It is finished off with 40

strands of the suede threads the suede

threads give the contrast of soft and

hard materials. The suede is connected

to the wool using a macramé knot

called half hitch. This holds the suede

in place perfectly so that the next stage

can be completed. Using a knot called

the alternative square knit is what has

given the pattern effect on “Kata”. This

innovative accessory is finished of

perfectly with decorative beading on

alternate threads to add a little sparkle.

Perfect to wear over every

fashionista most prised possession, a

little black dress.

Kata

9

Model wears

xxx

Mædate has designed these leg pieces to be connected to shoes and

sandals to give an outfit a new twist and touch of style in an original

way. Each leg piece is made of suede strips. The pattern of the

macramé is created using the macramé knot half hitch. The main cord

is held tight in the direction that is desired, while the decorative cord

is knotted tightly over. This repeat knot has created a pattern that is

effective and works well as the leg piece. The ability of connecting

them to shoes gives this product and edge compared to many with

the fashion industry.

13

Mæmi

Model wears

xxx