Digital Media PortfolioMadeleine Sprenger

Preview story: posted on the web, used as the web link on social media posts, and where all web ads link. We ran rotating ads on the web and also had static homepage ads.

A few days before the story aired, I went through the reporter’s video and grabbed some clips to use to promote the story on Facebook.

I spent $350 to boost the post but most of the reach on this was organic because it was sharable content our viewers responded to.

The video ends with a full screen graphic telling people when to tune in.

The night of the story I had our reporter do a Facebook LIVE post to talk to people about her story, remind them to tune in, and answer questions people had.

Special Report Promotion

On February 24th, our area was under the threat of severe weather. We had one or two Tornado Watches declared. I was going through the comments and saw over and over again the same question: What is the difference between a watch and a warning? So, I quickly put together a graphic explaining the difference, got it proofed by our meteorologists, got our branding on it, sized it specifically for each platform, and pushed it out on Facebook, Instagram, and Twitter. The post got over 920 shares on Facebook, was our Top Tweet for February on Twitter with 877 engagement, and became our most liked post in Instagram with 632 likes.

Weather Coverage

This post was originally designed to get people to tune in to the newscast at 5. It was a shortened clip of video we had of Cecil playing with his cubs. I cut it down for Facebook.

After the story aired, the video continued to grow and get more reach. After realizing the post was still growing and taking this screenshot, I edited out the “tonight at 5” wording to keep the post relevant.

The post reached almost 2.5 million people with close to 6,200 shares, nearly 2,000 comments, and more than 2,200 likes.

An example of a Recruit to View post I scheduled through our publishing tool, Shoutlet, that took off. It reached close to 2 million people and was shared almost 3,000 times with more than 2,500 likes and hundreds of comments.

Slideshows are one of the best ways to drive website traffic numbers up. This was all done with User Generated Content that a viewer sent in and then confirming the facts with the animal control officer who responded to remove the alligator.

It got over 1,500 likes and almost 2,300 shares on Facebook and great clicks from social media and the news site/app.

Viral Reach

Event PromotionWe had local American Idol auditions on our smaller station. I promoted the auditions to get people to enter. We got over 300 entries. Then on the day of the event I helped set up and then documented the event with pictures and video. From the event I posted web articles, slideshows, videos, and social media posts. Then when the winner came in to the station, she thought she was just being interviewed as a finalist but we actually announced to her that she was the winner live on air. That is the picture on the upper left corner. We also took pictures of each contestant and posted it on Facebook. Almost all of them tagged themselves in it. Search #ilmidol on social media!

Driving Traffic to the Web Live Tweeting

Digital Outreach