Santana Park Resort & SPA

• Located near the Located near the historical village of historical village of Santana in Madeira Santana in Madeira Island, PortugalIsland, Portugal

• Bordering the Bordering the Bioenergetic Reserve Bioenergetic Reserve

• With easy access to With easy access to Levada trailsLevada trails

• Close to Madeira Theme Close to Madeira Theme

ParkPark

• 40 km from Funchal40 km from Funchal

MadeiraMadeira• Madeira island ( 828 km2 ) is part of an archipelago in the Madeira island ( 828 km2 ) is part of an archipelago in the

Atlantic Ocean and a region of Portugal. It lies 860 km south-Atlantic Ocean and a region of Portugal. It lies 860 km south-west of Lisbon ( 1 1/2 h flight ) and has a population of a west of Lisbon ( 1 1/2 h flight ) and has a population of a quarter million.quarter million.

• The Nature is subtropical, volcanic and mountainous . The Nature is subtropical, volcanic and mountainous . • The average temperature is around 20 degrees and it has The average temperature is around 20 degrees and it has

plenty of sunshine.plenty of sunshine.• The economy consists of small to medium size industry, The economy consists of small to medium size industry,

tourism and some agriculture ( wine). Infrastructure is good. tourism and some agriculture ( wine). Infrastructure is good. • Tourism counts for 10 % of GDP. The island is a year round Tourism counts for 10 % of GDP. The island is a year round

travel destination. Visitors are mainly from EU ( UK, Germany, travel destination. Visitors are mainly from EU ( UK, Germany, France, Spain )France, Spain )

• Activities on the island are many fold like hiking, bird Activities on the island are many fold like hiking, bird watching, wellness, heritage and wine tours watching, wellness, heritage and wine tours

• Hotels are in general of a good quality. The range is from Hotels are in general of a good quality. The range is from guesthouses to 5 star properties. Quinta boutique hotels are guesthouses to 5 star properties. Quinta boutique hotels are something special to the island.something special to the island.

• Green tourism has just started but the island has a great Green tourism has just started but the island has a great potential for it. There are many attractions like a UNESCO WH potential for it. There are many attractions like a UNESCO WH forest, bird watching, whale watching and the Levada hiking forest, bird watching, whale watching and the Levada hiking trails.trails.

-1992 POSEIMA ( program of options for the remoteness and 1992 POSEIMA ( program of options for the remoteness and insularity of Madeira and the Azores ) by the EU lead to a rapid insularity of Madeira and the Azores ) by the EU lead to a rapid modernization.modernization.

- - Full member of the Euro zoneFull member of the Euro zone

- - High level of growth in the service industryHigh level of growth in the service industry

- - High quality of lifeHigh quality of life

- Portugal is No. 25 of tourist destinations world wide- Portugal is No. 25 of tourist destinations world wide

- - 1 million visitors are coming to Madeira every year1 million visitors are coming to Madeira every year

- - Year round occupancy is 60 %. Average length of stay is 5.6 Year round occupancy is 60 %. Average length of stay is 5.6 days. Highest RevPAR in Portugaldays. Highest RevPAR in Portugal

- - Tourist receipts were up by 7 % in 2006Tourist receipts were up by 7 % in 2006

- - Business is expected to grow around 3 % per annum in the Business is expected to grow around 3 % per annum in the future.future.

Economical and tourism developmentEconomical and tourism development

CompetitorsCompetitors• There is a wide range of star rated hotels There is a wide range of star rated hotels (many 5 and 4 star properties ) and apartments and (many 5 and 4 star properties ) and apartments and

guest houses. guest houses.

• The national tourism plan wants to increase the number The national tourism plan wants to increase the number of beds by 10.000 in the next 5 years ( up from today ).of beds by 10.000 in the next 5 years ( up from today ).

• Quinta boutique hotels ( historical mansion on the Quinta boutique hotels ( historical mansion on the countryside ) can be seen as some kind of competitor.countryside ) can be seen as some kind of competitor.

• Currently a very small number of green hotels on the Currently a very small number of green hotels on the island. Hotel “Jardim Atlantico” is a certified green island. Hotel “Jardim Atlantico” is a certified green property and can be seen as direct competitor. Even so property and can be seen as direct competitor. Even so it is on the opposite site of the island and of lower it is on the opposite site of the island and of lower quality. quality.

S W O TS W O TStrengthsStrengths

• Few direct competitors ( green Few direct competitors ( green hotels )hotels )

• Island is easily accessible via air Island is easily accessible via air and sea( cruises ), good and sea( cruises ), good connectivity and reasonable flight connectivity and reasonable flight duration duration

• Highly developed tourism infra Highly developed tourism infra structure in placestructure in place

• Plenty of sports and leisure Plenty of sports and leisure activities availableactivities available

• Top destination for nature tourism Top destination for nature tourism worldwideworldwide

• Beautiful countryside which Beautiful countryside which attracts many visitorsattracts many visitors

• UNESCO world heritage and non-UNESCO world heritage and non-active volcanoactive volcano

• Strong local culture (food and Strong local culture (food and wine)wine)

• Mild weather, lots of sunshine Mild weather, lots of sunshine (year round destination), clean (year round destination), clean sea and airsea and air

• Government is supporting the Government is supporting the development of sustainable development of sustainable tourism (FINISIA)tourism (FINISIA)

• Highly motivated labor forceHighly motivated labor force

OpportunitiesOpportunities

• Growth potential of 3% per Growth potential of 3% per annum for the next 5 yearsannum for the next 5 years

• Establish Eco tourism on the Establish Eco tourism on the island, increase green awareness island, increase green awareness in Europein Europe

• Branching outBranching out • Becoming the benchmark for Eco Becoming the benchmark for Eco

tourism in Europe, gaining tourism in Europe, gaining recognitionrecognition

• Long term cost saving through Long term cost saving through green technologygreen technology

• Receiving funds from the EUReceiving funds from the EU

• Aging population in Europe with Aging population in Europe with increasing interest in green increasing interest in green conceptsconcepts

SWOSWOTTWeaknessesWeaknesses

• Dependency on two main Dependency on two main markets ( UK and Germany )markets ( UK and Germany )

• Being a niche product which Being a niche product which might attract not enough market might attract not enough market share share

• No beach locationNo beach location• High initial costsHigh initial costs• Product needs to be first Product needs to be first

established on the market established on the market ( takes time )( takes time )

• SeasonalitySeasonality• Expensive importsExpensive imports• Constraints in European airport Constraints in European airport

destinations ( direct flights )destinations ( direct flights )• Eventually high maintenance Eventually high maintenance

costscosts ( salty sea air is aggressive ) ( salty sea air is aggressive )

ThreatsThreats

• Rapid growth of potential Rapid growth of potential competitorscompetitors

• General over development of General over development of the Island the Island

( particularly apartments )( particularly apartments )

• Mass tourism would be contra Mass tourism would be contra productiveproductive

• Dependency on airline Dependency on airline businessbusiness

( fuel costs, limited number of ( fuel costs, limited number of seats )seats )

Hotel facilitiesHotel facilities• 50 green rooms50 green rooms• Hotel Non-Smoking Hotel Non-Smoking

indoorindoor• Disabled Facilities Disabled Facilities • Meeting Facilities Meeting Facilities • SPA/ Eco-poolSPA/ Eco-pool• Restaurant & TerraceRestaurant & Terrace• Lounge & BarLounge & Bar• Private gardensPrivate gardens• Nature activitiesNature activities & Info Stand& Info Stand• Airport transferAirport transfer

• Green Products (OrganiGreen Products (Organiс с skincare products)skincare products)

• Green Cleaning Products Green Cleaning Products

• Green  Operational Green  Operational Efficiency (use of paper Efficiency (use of paper and micro-fibre towels)and micro-fibre towels)

• Sea-water poolSea-water pool

SPASPA

Restaurant &Restaurant & BarBar

• Conserve Energy and Water Conserve Energy and Water

• Reduce, reuse, recycle Reduce, reuse, recycle (compost) (compost)

• Pollution Prevention Pollution Prevention (minimize waste) (minimize waste)

• Bio-products form local Bio-products form local certified suppliers certified suppliers

• Offer locally produced bio-Offer locally produced bio-winewine

Nature activitiesNature activities• Whale watchingWhale watching• Bird watchingBird watching• Scuba divingScuba diving• Volcano tourism Volcano tourism (caves)(caves)• Wine tastingWine tasting• ExcursionsExcursions• Hiking/ Levadas Hiking/ Levadas • Nature path on Nature path on

propertyproperty

TransferTransfer

• Program Program “Introduction “Introduction of Electric Buses in of Electric Buses in Public Transpocrtation Public Transpocrtation Fleets in Portugal” Fleets in Portugal”

• Horse carriages Horse carriages

Evaluating Green Hotel ProjectEvaluating Green Hotel Project

• Process ( step by step )Process ( step by step )• 1. Formulate objectives1. Formulate objectives• 2. Site evaluation/auditing2. Site evaluation/auditing• 3. Low impact land development and construction3. Low impact land development and construction• 4. Operation ( green practices / influence stakeholders / monitor / certify )4. Operation ( green practices / influence stakeholders / monitor / certify )

• ObjectivesObjectives• 1. Lowest possible impact1. Lowest possible impact• 2. Green architecture / source control2. Green architecture / source control• 3. Sustainable operations3. Sustainable operations• 4. Educate stakeholders4. Educate stakeholders

• Key elementsKey elements• 1. Energy efficiency 1. Energy efficiency • 2. Water management / surface water management 2. Water management / surface water management • 3. Waste management3. Waste management• 4. Green materials, products and practice4. Green materials, products and practice• 5. Autonomosy5. Autonomosy

• 6. Certify / monitor6. Certify / monitor

Site evaluation and designSite evaluation and design

• Low impact on the soilLow impact on the soil• Reduce land built up. Reduce land built up. • Keep the existing plants and trees Keep the existing plants and trees • Minimize the noise during the Minimize the noise during the

construction construction • Provide a garden stability concept.Provide a garden stability concept.

Green Hotel designGreen Hotel design

-Light construction ( metal-wood frame, -Light construction ( metal-wood frame, grass roof )grass roof )

-Align the building in North – South-Align the building in North – South

-Use eco friendly technology (solar/heat -Use eco friendly technology (solar/heat pump /waste water )pump /waste water )

- Natural daylight – two floor glass frontNatural daylight – two floor glass front- Natural ventilationNatural ventilation

Management practicesManagement practices Stakeholders go Stakeholders go GreenGreen• SuppliersSuppliers• Waste reduction, recycling, eco friendly, certificationWaste reduction, recycling, eco friendly, certification

• Local community Local community • Hotel as best practice example Hotel as best practice example • IntegrationIntegration

• StaffStaff• ECO policy and training, Green committeeECO policy and training, Green committee

• GuestsGuests• Info material in room ( paper / TV / internet web page )Info material in room ( paper / TV / internet web page )• Info stand in lobbyInfo stand in lobby• Educational nature trail on property ( pond, bee house, bird watch, stone walls, Educational nature trail on property ( pond, bee house, bird watch, stone walls,

plants, wine-yard ) plants, wine-yard ) • Recycled products and furnitureRecycled products and furniture• Organized nature excursions in cooperation with local environmentalistsOrganized nature excursions in cooperation with local environmentalists• Selling and offering eco products ( food, wine, spa ) Selling and offering eco products ( food, wine, spa )

Green room concept Green room concept

ConstructionConstruction• Large airy rooms Large airy rooms • Terrace Terrace • Floor heating Floor heating

and hot water and hot water ( heat pump ), ( heat pump ), electricity via electricity via solar panels, solar panels, water from own water from own cistern, waste cistern, waste water is recycled water is recycled

• Materials Materials • Black volcanic Black volcanic

stonestone• local pine wood local pine wood • Terra cotta and Terra cotta and

ceramic tiles ceramic tiles • ССork and sisalork and sisal• cotton cotton • traditional local traditional local

artscraftartscraft• recycled woodrecycled wood

• Cleaning procedure:Cleaning procedure:– Use eco-friendly cleaning materialsUse eco-friendly cleaning materials– Reuse cleaning materialsReuse cleaning materials– Linen replacementLinen replacement– Defect monitoringDefect monitoring– Refill Refill

• Separate wasteSeparate waste : :– Using box systemUsing box system

• Saving energy and water:Saving energy and water:– light & water management light & water management – airing out airing out

Green room practicesGreen room practices

ETHICAL STATEMENTETHICAL STATEMENT

WorkplaceWorkplace – commitment to our guests and the most – commitment to our guests and the most valuable resource, our employees;valuable resource, our employees;

EnvironmentEnvironment – we do everything to minimize our impact – we do everything to minimize our impact on the environment;on the environment;

Local communityLocal community – we want to be a reliable partner for – we want to be a reliable partner for the local community.the local community.

Our commitment is:Our commitment is:

- - to build a to build a corporative socially responsible culture corporative socially responsible culture incorporating all stakeholders incorporating all stakeholders

- - to be the benchmark in to be the benchmark in successful, sustainable and successful, sustainable and eco-friendly operations in Europe eco-friendly operations in Europe

Obrigado!Obrigado!Спасибо!Спасибо!

Danke schoen!Danke schoen!Упсо!Упсо!

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谢谢大家！谢谢大家！