Made to Stick

Jason A. Levy &Filip Pongratz

Temple University

THE low cost airline…

Where’s the beef?

E053 code…

What sticks?

Stories that we remember – the devil is in the details… Urban legends. Idea Clinics The velcro theory THE low cost airline Where’s the beef?

Simple = Core + Compact Burying the lead Palm Pilot – feature creep High concept pitch The power of simplicity

Chapter 1

Simple

Flight Attendant info. The surprise brow Hension, bardle, phraug & taybl Nordies Filling in the gaps

Chapter 2

Unexpected

Idiopathic cardiomyopathy – ER, Scrubs, MASH – law shows… Abstract to concrete – teaching, training, and learning Brown eyes, blue eyes The Ferrari’s visit Disney

Chapter 3

Concrete

Ulcers in the outback… Using details to create a picture Edible fabrics – making the impossible possible – and real Clinic – Intuition

Chapter 4

Credible

If I look at one… How to make people care about the message? Mail order messages as marketing rules Don’t mess with Texas Duo pianos

Chapter 5

Emotional

Stories that we remember – the devil is in the details… Urban legends. THE low cost airline E053 – shop talk Problem students clinic Velcro theory (redux)

Chapter 6

Stories

The chapter headings illustrate the conversation…

Simple Unexpected Concrete Credible Emotional Stories

Conclusions

The more memorable you can make your

ideas, the more “sticky” they become. Using the ideas and tools from the book can help your Union, programs, or training become more memorable. www.madetostick.com

making presentations that stick made to stick model learning from urban legends making “you” stick teaching that sticks

Tools & Info.