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made in kempen - social media case ijsboerke

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Voor IJsboerke stond de tijd niet stil. Het Belgisch roomijsmerk nam in februari 2013 een nieuwe start onder de vleugels van Glacio. Beiden zijn reeds decennia specialist in het maken van overheerlijk puur Belgisch roomijs. Een nieuwe start betekent vooruitgaan. Daarom kon ook IJsboerke de social media trein niet missen. Think Tomorrow blies nieuw leven in de Facebook pagina van IJsboerke, waar honderden consumenten met heel wat vragen zaten te wachten. Van crisiscommunicatie tot merkactivatie, van reputation management tot community management. Een sterk merk met een sterke strategie waarbij we niet over één nacht ijs gingen.

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