Overview

Background : Demographics and the Epiphany

Strategic Objectives

Why ‘Made In India Magazine’ stands out

Advertising

Win-Win-Win Partnership

Summary

2011 Census◦ 151,351 Hindi speaking population (up 14% from 2006)◦ 32% of Total Indians in Australia are in Melbourne◦ Indians are the 4th biggest immigrants after UK, NZ and China◦ 25-29 years and 30-34 is the most populated age group

Background : Demographics

MelbourneA mix of multicultural individuals

including

Business Professionals

Uni Students

Tourists

Salaried Employees

Suburban Commuters

Background : The Epiphany Why we NEED this NOW

Observation : Most ‘Indian-Australian’ magazines lie in local grocery stores

Interviewed people picking these magazines on what they liked ◦ Answers were:

Good to line cupboards with the paper from these free magazines Excellent monitor stands when 5-6 magazines are stacked on top Special offers which are already gone by the time they call Knowing about upcoming bollywood and other events

Our Multicultural community needs to connect through a fun, attractive and quality medium

A platform to connect India and Australia on an unprecedented scale

Concocting the right mix of articles to target a multicultural audience

Comprehensive media coverage of multicultural events

Content development model that is robust, scalable and designed for consistency

Made in IndiaThe philosophy

Value Preposition : SingularityWhy MADE IN INDIA stands out

Our Focus is EXPLORE | CONNECT | ENTERTAIN

with Premium Content

Celebrating our multicultural diversity

Technical Specifications◦ Cover : 300gsm Gloss Laminate (Existing magazines are 110gsm)

◦ Inside : 100gsm Gloss (Existing magazines are Newsprint)

MuDDaJugaad Blog

CultureSHOCKdilDOSTIyaari!

FOOtlOOse

The Cosmic Wave

Movers ‘n’ Shakers

International BabbleBusinessToday

Miss India

DarooDesiM

ASAALA

MatineeMagicIndyeah!MUSICMonGers

Value Preposition : SingularityWhy MADE IN INDIA stands out

Distribution

Hand delivered at key locations in Melbourne CBD

Value Preposition : SingularityWhy MADE IN INDIA stands out

Distribution

Hand delivered at key locations in Melbourne CBD

Value Preposition : SingularityWhy MADE IN INDIA stands out

Distribution

Distributed at multicultural events

Value Preposition : SingularityWhy MADE IN INDIA stands out

Distribution

Targeted delivery to restaurants, cafes, hospitals and libraries

Value Preposition : SingularityWhy MADE IN INDIA stands out

Distribution Postal Subscription promotions for residential and corporate readers

Value Preposition : SingularityWhy MADE IN INDIA stands out

Online Presence

Online Magazine archives on ISSUU Circulated online and social marketing through Facebook, G+

Value Preposition : SingularityWhy MADE IN INDIA stands out

Website Features

Readers voice their opinions

Interactive contests

Customised Deals/Coupons

ROI calculation schemes

Embedded links of E-mag

3 Ad options : Full page | 1/3rd Vertical | Half 1/3rd

A strict Content to Ad ratio

Minimum 6 month contracts

Advertising SponsorshipsValue for Reader, Value for you, Value for us

Value for Reader Value for Advertiser Value for Us

Interesting content combined with limited advertising in a free premium magazine

Association with a Premium Magazine read by an increasingly multicultural audience in Melbourne

Creation of a brand based on quality, consistency and excellence

Summary : Made in India

Premium quality Full Gloss Print

Extensive distribution model

Premium original Content

Strict Content to Ad Ratio

10,000 circulation

Online Presence to complete the loop