The location of the poster on a billboard shows that people can drive or walk past and watch it. The reason why the title is bold is for it to be

eye catching for the audience and that’s why it also colorful.

The background of the poster shows a murky black and blue colour that is over taking half of the poster. The denotation the colours shows a merge of the of the colours going from black but slowly into blue colour. The connotation of the colours in the background represents the bodies of the people getting hurt in the film. The black and blue can represent their bruises and how a lot of violence.

The iconography of the chain shows that mad people need to be maintained and trapped away from society. This the ideology that mad people are have to be maintained in order for society to be.

The title of the poster – ‘ mad max fury road ‘ is yellow and bold. The writing make's everything stand out and it is eye-catching.

The release date is on there to tell the audience when the film is being released.

The positioning of Tom Hardy compared to the female as she kneels as he can protect her and she can become his look out in this case.

The colours of the poster is bright and colourful so It catches the audiences attention, it also more appealing as well.

The character names also stand out as they are the main two character's. that’s also why they are the only ones on the front cover.

The connotation mad means two different meanings such as the mentally ill insane which represents the mad people in the film. but it could also represent Tom as he is passionately mad about trying to take over.

On the poster it shows that you have an option to watch it in 2D or 3D. Also it gives credits to the makers of the film or the studios as well.

The blood stains on the tile can be interpreted in two ways. The blood could represent the blood of the people and the violence occurring. Also it could be said that the yellow could represent the mad people. Whilst the blood stains represent ( Tom hardy) waiting to takeover.

To add on to the positions of the characters they are over the man standing up . The man is on the floor, this means he is the enemy and he has been defeated. This matches the genre conventions.

The setting of the poster shows that the film is set in a deserted place, as the sand and dust is polluting on the poster. The word ‘ fury’ also shows the passion that the opposing teams have to fight each other.