macra broadcasting monitoring unit 1st quarter … · ... most of the broadcasters did ... islam,...

MACRA Broadcasting QoS report first quarter 2015

MACRA BROADCASTING MONITORING UNIT 1st QUARTER REPORT

1ST JANUARY – 31st MARCH, 2015

1.0. INTRODUCTION

The Broadcasting Monitoring Unit monitored 26 broadcasting stations

during the period beginning 1st January to 31th March, 2015. Of the 26

stations, 15 are National Broadcasters (two stations, Radio Maria and

Radio Islam, are in the category of Community of Interest). The

remaining 11 the stations are in the category of Geographical

Community (4 are religious stations). The Unit analyzed how the

broadcasting stations performed in terms of allocation of airtime on issue

based programming. The issues were categorized into eight groups,

namely: Business and Economy; Politics and Governance; Human

Rights; Courts and Police; Sports and Entertainment; Foreign Content;

and Health and Education. The data was collected from news bulletins

and programmes aired on these stations.

2.0. SIGNAL AVAILABILITY

During this period, most of the broadcasters did well in continuously

being on air and having a signal of good quality. ZBS, Radio Maria, Radio

Islam, MBC 1, MBC 2, Ufulu FM, Capital FM and MBC TV performed well

in as far as consistent signal availability and quality is concern. Star FM

ranked lowest but still registered a notable improvement when compared


to their performance in the last quarter. The chart below shows how

stations performed in signal availability.

97.6 98 97.6 96.7 99 96.6

91 98.3 97.6 96.3 98.3 96.6 96 97.5 97

0

10

20

30

40

50

60

70

80

90

100

Sign

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Broadcasting Stations

MACRA Broadcasting Monitoring Unit Signal Availability 1st JANUAY - 31st MARCH, 2015


NATIONAL BROADCASTING STATIONS

FM POWER 101 (Private Radio Station)

The youth oriented programming resulted in Power 101 allocating much

of its airtime to issues on Sports and Entertainment (29%). The station

also allocated substantial airtime to issues on Human Rights (19%),

Politics and Governance (16%) and Economy and Business (14%).

Economy/Business/Agric./

Development

14% Health 2%

Politics and Governance

16%

Human Rights/courts/P

olice

19%

Sports and Entertainment

29%

Foreign Content 10%

Education 5%

Religion 5%

FM 101 POWER ISSUE BASED PROGRAMMING 1ST

JANUARY TO 31TH MARCH 2015


MIJ FM (Private Radio Station)

MIJ FM allocated much of its airtime (32%) to issues on Entertainment.

Extensive coverage on court proceedings resulted in programming on

Human Rights and Courts coming second.


Development

14%

Health 2%


15%

Human Rights/Courts/

Police

20%


32%

Foreign Content 13%

Education 3% Religion

1%

MIJ ISSUE BASED PROGRAMMING 1ST JANUARY TO

31TH MARCH, 2015


TIMES TELEVISION (Private Broadcasting Station)

Times Television focused more on Entertainment and Sports which

contributed to about 23% of the total airtime. This is a result of

entertainment oriented programmes such as Fusion and Urban Trend that are

aired every afternoon. However, programmes such as Thumba La Tambe,

Times Exclusive, TchuTchuTchu, Kalondolondo, have diverse topic range

leading to a significant share of airtime to various categories.


CAPITAL FM (Private Broadcasting Station)

Capital Radio programming hinged more on Economy and Business

issues which received 20% of total airtime. Issues on Politics and

Governance ranked second with 17%, while issues of Human Rights and

Police ranked third with 15% of the total allocation of airtime in the said

period. The station relays BBC and Voice of America programmes and

this contributed to Foreign Content getting 15% of the total airtime.


GALAXY (Private Broadcasting Station)

Galaxy FM dedicated 20% of its airtime to programming on Politics and

Governance in the period under review, followed by Human Rights, Court

and Police issues 17%. Most of the issue based programming is

presented in Morning Live, Galaxy Political Segment, and Ufulu Wathu.

Sports and Entertainment got 16% whereas Religion, Education and

Health got the least coverage.


STAR FM (Private Broadcasting Station)

Star FM allocated 60% of its airtime to programming on Entertainment

and Sports. This is largely a result of live football commentary. The

station also allocated significant airtime to religious programmes.


Development 6%

Health 2% Politics and

Governance 2%

Human Rights/courts/Polic

e 4%


60%

Foreign Content 8%

Education 1%

Religion 17%

STAR RADIO ISSUE BASED PROGRAMMING 1ST

January TO 31TH March, 2015


JOY FM (Private Broadcasting Station)

Joy FM allocated 74% of its airtime to issues on Entertainment and

Sports. This is a result of entertainment programmes such as Digest,

Natty Ride, Dimba. Foreign Content was second getting 8% of the total

airtime. This was a result of foreign content in the station’s news

programming.


Development 4%

Health 1%


3%

Human Rights/courts/Police

5%


74%

Foreign Content 8%

Education 1%

Religion 4%

JOY RADIO: ISSUE BASED PROGRAMMING: 1st

JANUARY to 31st MARCH, 2015


MBC RADIO 2 (Public Broadcasting Station)

MBC Radio 2 gave a large percentage of its airtime to entertainment

programmes (51%). Foreign content in the station’s human interest news

bulletins resulted in the category getting 31 percent of the station’s total

airtime. Programming on Politics and Governance came third (12%).

Sports and Entertainment 48%


UFULU FM (Private Broadcasting Station)

A lot of entertainment and sports programmes resulted in Entertainment

and Sports getting 28% of the total airtime. Extensive coverage on news

topics such as insecurity, robberies and alleged abduction of people with

albinism resulted in Human Rights, Courts & Police getting 24% of the

total airtime.


MBC RADIO ONE (Public Broadcasting Station)

MBC Radio One dedicated much of its airtime to programming on Sports

and Entertainment (24%). Issues on Politics and Governance came second

(22%) as a result of live and repeat broadcasts of presidential functions.

MBC TELEVISION (Public Broadcasting Station)


Development 17%

Health 5%


22%


e 16%


24%

Foreign Content 10%

Education 3%

Religion 3%

MBC RADIO 1: ISSUE BASED PROGRAMMING : 1st

JANUARY - 31st MARCH, 2015


MBC Television featured a lot of Business in its programming but Politics

dominated much of the station’s news programming. Human Rights

issues also had a fair share of the station’s total airtime.


MATINDI FM (Private Broadcasting Station)

Matindi FM allocated 33% of its airtime to issues on Sports and

Entertainment as a result of music and sports programmes. Issues on

Human Rights and Courts came second (17%) because of extensive

coverage on cashgate court cases, the abduction of people living with

albinism and other human rights programmes.


Development 14%

Health 4%


11%


17%


33%

Foreign Content 10%

Education 6%

Religion 5%

MATINDI FM: ISSUE BASED PROGRAMMING: 1st

JANUARY- 31st MARCH, 2015


RADIO ISLAM (Community of Interest)

The Blantyre based religious broadcasting station allocated much of its

airtime to issues on religion (33%). Human Rights came second (19%)

because of programmes such as the Boiling Point and Contemporary

Issues.


Development 12%

Health 5%


13%


19% Sports and Entertainment

4%

Foreign Content 11%

Education 3%

Religion 33%

RADIO ISLAM: ISSUE BASED PROGRAMMING: 1st



ZODIAK BROADCASTING SERVICES (Private Broadcasting Station)

The station allocated 25% of its airtime to programmes on Entertainment

and Sports. This was a result of many music centred programmes.

Second was Human Rights and Courts, a result of news coverage on

cashgate court cases and cases of insecurity that have rocked the

country in the past months.


Development 17%

Health 5%


14%


e 21%


25%

Foreign Content 6%

Education 7%

Religion 5%

ZODIAK: ISSUE BASED PROGRAMMING: 1st JANUARY

- 31st MARCH, 2015


RADIO MARIA (Community of Interest)

The station allocated 53% of its airtime to religious issues. Second was

programming on Politics and Governance which was allocated 13% of the

total airtime.


Development 5%

Health 4%


13% Human

Rights/courts/Police 9%


6%

Foreign Content 7%

Education 3%

Religion 53%

RADIO MARIA: ISSUE BASED PROGRAMMING: 1st



GEOGRAPHICAL COMMUNITY

CHANNEL FOR ALL NATIONS (Religious Community

Broadcasting Station)

Business and Development dominated programming on CAN. Politics and

Foreign Content came second followed by Human Rights and

Entertainment. The radio station should be commended for balancing

issues in its programming.


PENTECOSTAL LIFE (Religious Community Broadcasting

Station)

Religious content dominated news and programming on the station.

Foreign content came second followed by Human rights. Education was

the least covered in the period under review.


MAZIKO (Geographical Community)

Foreign Content took the lead on the station followed by Business and

Development. At only 7% Health issues were the least covered.


MUDZIWATHU (Geographical Community)

During this period, issues on Business dominated Mudziwathu’s

airwaves getting 31% of the total airtime. This was followed by Human

Rights issues with 19%. The station has improved in diversifying their

programme content but intermittent power supply has been affecting

their output.


NKHOMA SYNOD (Religious Broadcasting Station)

Content on Religion received 34% of the total airtime largely a result of

Christian centered programmes. Issues on Human Rights followed with

22%.

Economy/Business/ Agriculture/Development 9%


NKHOTAKOTA RADIO

Sports and Entertainment received the most coverage getting 54% of the

total coverage. This is so because the station airs a lot of Entertainment

programmes, and plays a lot of music. Issues of Business and

Development came second with 17%. This was largely due to some

sponsored programmes on development. Issues on Politics, Governance

and Education were the least covered in the period under review.

Economy/Business/Agric./Development

17% Health 9%


1%

Human Rights/Court/Police

5% Sports and

Entertainment 54%

Education 2%

Religion 12%

NKHOTAKOTA:ISSUE BASED PROGRAMMING 1ST



LUNTHA (Religious Broadcasting Station)

Religious programmes dominated content getting 38% of the total

airtime. This was a result of the Catholic station’s Christian centered

programmes including live coverage of mass. Issues on Economy and

Development ranked second with 11%. Education were the least covered

with 3%.

Economy/Business/Agric./Developmen

11%

Health 6% Education

3%


25%


10%

Foreign Content 4%


3%

Religion 38%

LUNTHA: ISSUE BASED PROGRAMMING 1ST



CHANCELLOR COLLEGE COMMUNITY RADIO (Community of

Interest)

The station aired a lot of Entertainment and Sports programmes that

received 45% of the total airtime. Broadcast of development focused

sponsored programme resulted in issues on Development and Economy

getting 24% of the total airtime. The station allocated insignificant

airtime to issues on Politics and Foreign content.

Economy/Business/Agric./Developmen

24%

Religion 8%

Health 9%

Sports and Entertaiment

50%

Education 1%


8%

CHANCELLOR COLLEGE: ISSUE BASED

PROGRAMMING 1ST JANUARY TO 30TH MARCH 2015


DZIMWE COMMUN ITY RADIO (Geographical Community)

Issues on Entertainment and Sports (32%) were the most covered with

on the Mchinji based community radio station. Sponsored proogrammes

aimed at promoting development in the community contributed to

Development and Business getting 22% of airtime.

Economy/Business/Development and

Agric. 22%

Health 7%

Human Rights/Court/Police/

Crime 18%


32%

Education 6%

Religion 15%

DZIMWE: ISSUE BASED PROGRAMMING 1ST JANUARY

TO 31TH MARCH 2015


WAGA (Geographical Community)

The station had a lot of programmes on Sports and Entertainment (30%)

due to a lot of entertainment centered programming including music and

call in programmes. Issues of Human Rights and Police were ranked

second receiving 23% of the total airtime.

Economy/ Business/Agric./De

velopment 20%

Health 17%


1%

Human Righst/Court/Police

23%


30%

Foreign Content 2%

Eduaction 2%

Religion 5%

WAGA: ISSUE BASED PROGRAMMING 1ST JANUARY TO 30TH MARCH 2015


MZATI COMMUNITY RADIO STATION (Geographical Community)

Mzati community radio allocated much of its airtime (23%) to issues

concerning Development. Entertainment was second and received 20% of

the total airtime. Broadcast of foreign news resulted in the station

dedicating 17% of its total airtime to Foreign Content. The chart below

shows how the rest of the issues were allocated airtime.


Development 23%

Health 8%


8% Human Rights/courts/Polic

e 14%


20%

Foreign Content 17%

Education 6%

Religion 4%

MZATI ISSUE BASED PROGRAMMING 1ST JANUARY TO 30TH MARCH 2015


PROGRAMMING ON NATIONAL BROADCASTING STATIONS

The categories that had more coverage on all broadcasting stations were Sports and Entertainment,

Business, Human Rights, Politics and Governance.

CONTENT IN %

MIJ

CAPITAL

FM 101 ZBS JOY

MATINDI STAR

GALAXY FM

MBC 1

UFULU

TIMES

TV

MBC TV

MBC 2

Education 3 7 5 7 1 6 1

6

3

5

3

7

2

Politics & Governance 15 17 16 14 3 11 2

20

22

10

16

25

12

Health 2 5 2 5 1 4 2 8

5

4

4

4

4

Religion 1 6 5 5 4 5 17 4

3

3

4

6

1

Business 14 20 14 17 4 14 6

16

17

12

18

38 1

Sports and Entertainment 32 15 29 25 74 33 60

16

24

28

23

4

48

Foreign content 13 15 10 6 8 10 8

13

10

14

16

4

31

Human Rights 20 15 19 21 5 17 4

17

16

24

16

12

11

TOTAL 100 100

100 100 100 100 100

100

100

100

100

100

100


ISSUE BASED PROGRAMMING ON RELIGIOUS BROADCASTING

STATIONS

CONTENT IN % RADIO MARIA RADIO

ISLAM

Education 3 3

Politics &

Governance

13 13

Health 4 5

Religion 53 33

Business 5 12

Sports &

Entertainment

6 4

Foreign Content 7 11

Human Rights 9 19

TOTAL 100 100

Note: Religious programmes dominated airwaves followed by Human

Rights then Foreign Content. The rest of the issues were not

covered highly.


PROGRAMMING ON COMMUNITY BROADCASTING STATION

For religious stations, issues on religion dominated airwaves while for the rest of the community broadcasters,

issues on development dominated the airtime.

CONTENT IN % CAN PENTE MAZIKO

MUDZI WATHU

NKHOMA KK

LUNTHA

CHANCO

DZIMWE

WAGA

MZATI

Education 7 1 5 6 7 2 3

1

6

2

6

Politics & Governance 13 10 12 10 2 1 3

0

0

1

8

Health 9 4 7 11 5 9 6 9

7

17

8

Religion 15 34 15 5 34 12 38 8

15

5

4

Business 19 10 19 31 9 17 11

24

22

20

23

Sports and Entertainment 12 1 9 5 9 54 10

50

32

30

20

Foreign content 13 28 20 13 12 0 4

0

0

2

17

Human Rights 12 12 13 19 22 5 25

8

18

23

14

TOTAL 100 100 100 100 100

10

0 100

100

100

100

100


CAN- Channel for All Nations; PENTE- Pentecostal Life; KK- Nkhotakota Community Radio

macra broadcasting monitoring unit 1st quarter … · ... most of the broadcasters did ... islam,...

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