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MACHINE-TO-MACHINE (M2M) – THE 4 TH INDUSTRIAL REVOLUTION? Jürgen Hase [email protected] Springe, March 20, 2014

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Page 1: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

MACHINE-TO-MACHINE (M2M) – THE 4TH

INDUSTRIAL REVOLUTION?

Jürgen

[email protected]

Springe, March 20, 2014

Page 2: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 2

Global leading integrated telco

provider

Revenue EUR 58.2 bn; 232,000 Employees

Presence in 50 countries

T-Systems: global presence & alliances via partners

2

DEUTSCHE TELEKOM –

FROM TELCO

TO TELCO

PLUS MY

FIRST

CHOICE

FOR

CONNECTED

LIFE & WORK

Development

of innovative services

& new

business

models

Entering new

business

areas

(e.g. Automotive, Health, Energy

M2M –The

overall

enabler

for

Connected

Life & Work

NEW BUSINESS AREAS

TRADITIONAL INDUSTRY & MARKETS

VISION & STRATEGY

Aim: Service provider

Deutsche Telekom

“My First Choice

for

Connected

Life and Work”

Page 3: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 3

WHAT IS M2M?

Machine-to-Machine communication stands for a technology that supports wired or wireless communication between devices anytime and anywhere.

M2M enables innovative solutions for monitoring, localizing, controlling or maintaining machines remotely.

It is expected that by 2020 nearly 50 billion devices worldwide will be connected.

Mobile Fixed-line

M2M Enabler

Data Integration Point

Machine 1 Machine 2

Machine 3

DEVICES NETWORK APPLICATION

AREAS

Page 4: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 4

M2M MARKET VIEW TREMENDOUS IMPACT ALONG ALL INDUSTRIES

M2M Ecosystem

1.

Transport & logistics2.

Vehicle telematics3.

Smart metering/Smart grid4.

Connected consumer electronics

5.

Security6.

Retail & commerce7.

Industrial automation, monitoring & control

8.

Health care9.

Public sector & infrastructure

11

22

33

99

77

6655

88

44

Page 5: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 5

M2M STRATEGIC APPROACH

Standard and customized solutions

DT as a one-stop M2M provider

An open

and scalable

M2M

management

platform

Extended

device

and data

management

Highly reliable connectivity

Global footprint and seamless M2M services

ACCESS

END-TO-END SOLUTIONS

HORIZONTAL SOLUTION ENABLING

Page 6: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 6

DEUTSCHE TELEKOM‘S

M2M ECOSYSTEM TOOLS FOR ALL MAJOR PLAYERS IN THE MARKET

Manage the M2M connectivity

M2M Service Portal

All around M2M application development

M2M Developer Platform

Close to 600 products available

M2M Marketplace

Around 500 registered companies

M2M Partner Portal

Deutsche Telekom’s open landscape

Page 7: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 7

Real Time Cargo

Monitoring

Real Time Cargo

Monitoring

Solar Power Plant

Management

Solar Power Plant

Management

Water Flow Management

Water Flow Management

Remote Equipment

Management

Remote Equipment

Management

Serial Switch Network

Serial Switch Network

Parking & Mobility

Management

Parking & Mobility

Management

Street Lighting Management

Street Lighting Management

Tank Level Monitoring

Tank Level Monitoring

Vending Telemetry

Vending Telemetry

Wind Power Plant

Management

Wind Power Plant

Management

M2M SOLUTION OVERVIEW

P

Page 8: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 8

REMOTE

EQUIPMENT

MANAGEMENT

Wind Power

Photo-

voltaic

Water Plant

Any

machine

or

plant

Monitor and manage machines remotely –

from wind turbines to manufacturing plants.

Page 9: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 9

REMOTE

TANK LEVEL MANAGEMENT

Highly improved distribution. 24% fewer fuel and gas delivery trips needed

Page 10: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 10

FROM TECHNICAL VIEW TO CUSTOMER BENEFITS CONNECTIVITY -

BUSINESS INTELLIGENCE -

BUSINESS MODELS

ANALYSE

& OPTIMIZE

Data Analytics

& Business

Enhancement

INNOVATE & GROW New Business

CONNECT & VISUALIZE

Connectivity

& Business

Transparency

Page 11: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 11

M2M SOLUTION AND DATA SILOS

Isolated M2M Solutions in every vertical segment

Data silos –

limited use of data

produced and collected by M2M Solutions

Missing horizontal integration

M2M SOLUTION SILOS

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Solu

tion

Page 12: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 12

GLOBAL INDUSTRY REQUIREMENTS BEYOND ISOLATED M2M SOLUTIONS AND DATA SILOS

Individual

end-customer

wishesFurther

reduction

of

costs

Optimization

of resource

usageAvailability of information

in real time

Integration of customers

and

business

partner

into

processes

Page 13: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 13

Cer

tific

atio

n &

Addi

tiona

l Ser

vice

s

FROM VERTICAL ISOLATION TO HORIZONTAL INTEGRATION DEUTSCHE TELEKOM HORIZONTAL SOLUTION ENABLING

Secure Data Storage & Big Data Analytics

M2M Application Services

Vert

ical

So

lutio

n

Vert

ical

So

lutio

n

Vert

ical

So

lutio

n

Vert

ical

So

lutio

n

Vert

ical

So

lutio

n

Rem

ote

Equi

pmen

t Man

agem

ent

Seria

l Sw

itch

Net

wor

k

Sola

r Pow

er P

lant

Man

agem

ent

Wat

er F

low

Man

agem

ent

M2M Services Enabling Middleware

M2M Access & Enabler Platforms

ISOLATION HORIZONTAL SOLUTION ENABLING & OPEN API’S

......

Vert

ical

So

lutio

n

M2M

Dev

elop

er P

latfo

rm

Page 14: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 14

COMMUNICATION

WITHIN

THE

INDUSTRIE 4.0 COMPONENTS

AND BENEFITS

Big DataBig Data

Cloud ComputingCloud Computing

M2MM2M

NetworksNetworks

IPv6IPv6

ICT-SecurityICT-Security

Industry machinesIndustry machines

DevicesDevices

Sensor technologySensor technology

VehiclesVehicles

Steering

systemsSteering

systems

GridsGrids

Productivity

increase

and cost

reduction

Support services

for

the

employee

Increase

competitiveness

of German industry

New business

models

Page 15: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

THANK YOU! JÜRGEN

HASE

Vice President

M2M Competence Center

Deutsche Telekom AG

Landgrabenweg

151, 53227 Bonn

Mobile: +49 160 7166220

E-Mail: [email protected]

http://www.m2m.telekom.com

Page 16: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

BACK UP

Page 17: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 173/6/2014–

Strictly confidential, Confidential, Internal –

Author / Presentation title 17

REAL TIME CARGO MONITORING

Page 18: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 18

16 MILLION CONTAINERS IN TRANSIT DAILY

30%

of all perishable goods never

reach their destinationThe EU suffers

6 billion

of tax fraud every year

30%

of all shipments are either damaged or delayed

15%

of companies‘

logistics cost is

inventory cost –

safety stock

$60 billion

global shrinkage from expiry, loss,

damage before delivery1 in 5

cargo claims is due to moisture

Growing demand for global real time solutions to track and secure cargo containers.

Page 19: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 19

REAL TIME CARGO MONITORING SOLUTION

Tracking Device Wireless Connectivity SaaS

and Dashboard Customer Care / Support

+ + ++

Tracking and sensor device mounted to reefer

or dry container

Embedded SIM card/

Wireless connectivity

Cloud based real time cargo monitoring appli-

cation; web based dash-

board for cargo moni-

toring

and management

Customer care/Support for complete E2E

solution

+

Page 20: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 20

TRACKING DEVICES

Tracking devices

available for dry and reefer

container

GPS module

tracks the containers’

position

GSM module

(quad band) to transmit

all data

Sensors inside containers measure ambient conditions (e.g. temperature and humidity), detect shock, light intrusion, door opening, and device mounting/removal

For reefer containers the tracking device is in two parts –

one for inside and one for outside

the container to seal it hermetically

Easy to mount

and to remove

Page 21: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 21

SaaS AND DASHBOARD

Cloud-based monitoring software

Real-time analytical data accessed via a Web-

based customer dashboard

(for PCs)

Data for position, temperature, humidity, door opening/light intrusion, movement, shock and mounting, shipment status and history

Ability to manage start and end of shipments per shipment

Automated e-mail alert and notification

Data export to Excel

Page 22: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 22

CUSTOMER SUPPORT

Scope: Handling of perceived service anomalies

Support language: English

Channel: e-mail to [email protected]

Availability: The help desk is available by e-mail from Monday to Friday

Response time: Within 4 hours if the request is sent in before 2 pm EST. Anomalies forwarded after 2 pm will be answered by 8 am next morning EST

Page 23: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 23

FLEXIBLE AND TRANSPARENT

Flexible in handling

Tracking device is not built into the container

Customer can mount tracking device to and remove it from any container

Transparent business model and flexible use

“Pay-as-you-use”

service fee per shipment

for complete end-to-end support

No investment in new assets –

CAPEX-free

Immediate start of service

One-time set-up fee

Page 24: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 24

OPTIMIZED SUPPLY CHAIN AND REDUCED COSTS

Manage and control supply chain and ensure compliance with regulations by tracking the freight

from start to finish

Improve security and reduce shrinkage –

real time tracking 24/7

Reduce inventory carrying costs –

know exactly when freight arrives at destination

Fulfill customers’

expectation and enhance customer retention by delivering on time

and in perfect quality

“Pay-as-you-use”-service with no pre-investment Reduce insurance costs

Deutsche Telekom’s Real Time Cargo Monitoring solution.

Page 25: MACHINE-TO-MACHINE (M2M) – THE 4TH INDUSTRIAL … · Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 03/20/2014 3 WHAT IS M2M? Machine-to-Machine communication stands

03/20/2014Jürgen Hase - VP M2M Competence Center - Deutsche Telekom AG 25

IF YOU CAN THINK IT, IT’S POSSIBLE …

WITH US!

Name LastnameM2M Competence

Center, Deutsche Telekom [email protected]

++49 228 939-46721

+49 160 7166220Landgrabenweg 151, 53227 BonnGermanywww.telekom.com/m2m