machine seo slideshare
TRANSCRIPT
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Why SEO Makes Your Business Money
By KriXis Consulting
KriXis Consulting, 2014
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What Is SEO?
KriXis Consulting, 2014
Search Engine Optimization is
the process which leads to
appearing as a top result on
Google or other search engines
for a given keyword(s)
Before Moving Forward Ask
Yourself,
“Why is this important?”
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KriXis Consulting, 2014
Which car makes
more sense?
The first mustang may appear fun,
until you realize there is no engine
to power it. This applies to your
website directly. You may have a
beautifully designed website, but
without SEO your website lacks
power to “drive” traffic and convert
customers.
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3 Key Reasons SEO Makes You Money
Getting Buyers To You
Makes Your Business The Authority
Looking At The Numbers
KriXis Consulting, 2014
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Getting Buyers To You
O Your customers have embraced technology
O They are searching for your services or products
O Coming to you for what they are looking for is called inbound marketing
O You are not wasting resources on a broad population
KriXis Consulting, 2014
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Becoming The Authority
O Authority is a respect for what is asked for
O Being at the top of search results is website authority
O Search engines, such as Google, rank websites in accordance to relevance of the search
O SEO is asking for the top spot
KriXis Consulting, 2014
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Look At The Numbers
O Being in the top 3 results is essential, around 60% of people click links from the top 3
O Showing up in the top 10 is vital to being seen at all, roughly 90% of people do not go past the first page
O Researching niche keywords used by buyers increases the likelihood of converting into customers, versus broad terms
O Niche keywords are also easier to rank for
KriXis Consulting, 2014
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Check Us Out
KriXis Consulting, 2014