machine seo slideshare

8
Why SEO Makes Your Business Money By KriXis Consulting KriXis Consulting, 2014

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Page 1: Machine seo slideshare

Why SEO Makes Your Business Money

By KriXis Consulting

KriXis Consulting, 2014

Page 2: Machine seo slideshare

What Is SEO?

KriXis Consulting, 2014

Search Engine Optimization is

the process which leads to

appearing as a top result on

Google or other search engines

for a given keyword(s)

Before Moving Forward Ask

Yourself,

“Why is this important?”

Page 3: Machine seo slideshare

KriXis Consulting, 2014

Which car makes

more sense?

The first mustang may appear fun,

until you realize there is no engine

to power it. This applies to your

website directly. You may have a

beautifully designed website, but

without SEO your website lacks

power to “drive” traffic and convert

customers.

Page 4: Machine seo slideshare

3 Key Reasons SEO Makes You Money

Getting Buyers To You

Makes Your Business The Authority

Looking At The Numbers

KriXis Consulting, 2014

Page 5: Machine seo slideshare

Getting Buyers To You

O Your customers have embraced technology

O They are searching for your services or products

O Coming to you for what they are looking for is called inbound marketing

O You are not wasting resources on a broad population

KriXis Consulting, 2014

Page 6: Machine seo slideshare

Becoming The Authority

O Authority is a respect for what is asked for

O Being at the top of search results is website authority

O Search engines, such as Google, rank websites in accordance to relevance of the search

O SEO is asking for the top spot

KriXis Consulting, 2014

Page 7: Machine seo slideshare

Look At The Numbers

O Being in the top 3 results is essential, around 60% of people click links from the top 3

O Showing up in the top 10 is vital to being seen at all, roughly 90% of people do not go past the first page

O Researching niche keywords used by buyers increases the likelihood of converting into customers, versus broad terms

O Niche keywords are also easier to rank for

KriXis Consulting, 2014