machina impresa launch party

machinaimpresa in Berlin tO present What’s?! cOllectiOn

Date anD time: nOvemBer 4, 2011 frOm 7.30pm tO 00.00am

lOcatiOn: sanatOrium23 - Berlin

amBiguity accOrDing tO yOung italian creatives thrOugh One fashiOn cOllectiOn anD nine Design prOjects

machinaimpresa is a neW Business mODel fOrmeD By tWelve emerging italian creatives WhO, On nOvemBer 4 at sanatOrium23 in Berlin, Will present With the suppOrt Of fier management their latest clOthing anD prODuct Design cOllectiOn By the name Of What’s?!

thrOugh What’s?! the cOncept Of amBiguity is expresseD anD aDapteD accOrDing tO the pOsitive values anD refreshing aesthetics Of this Designer cOllective. By remODelling cOmmOn sense, stimulating neW Ways Of thinking, anD encOuraging the analysis Of functiOnality juxtapOseD tO aesthetics, machinaimpresa unlOck multiple, unique interpretatiOns. the enD-user is thus encOurageD tO explOre anD interact With each item in an entirely suBjective Way.

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