macguffin
DESCRIPTION
Presentation from Krishna and Avinash at Leicester's DMU on the MacGuffin concept.TRANSCRIPT
Creative Digital Media Design
Team:Krishna Kashyap Yakkala P13206371Venkata Sai Avinash Chowdary P1324033X
CONTENTS
1. Title of the Project2. The Client and The Idea3. Aim4. Objectives5. Outcomes6. Design Scope and Approach7. User Journey8. Methodology9. Time Plan10.References
TITLE OF THE PROJECT
M A C G U F F I N M V P
THE CLIENT & THE IDEA
The Client related to our project is Mr. Stuart G Hall, CMO at toucan. He planned to launch a short video application for moviegoers. So he named the application as Macguffin.
As he wanted to test this application he launched it as a Minimum Viable Product.
MVP or Minimum Viable Product:The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.
Macguffin:Macguffin is a plot device in the form of some goal, desired object, or other motivator that the protagonist pursues, often with little or no narrative explanation as to why it is considered so important. It might be something which pops out of your mind when you watch a movie or scene in a movie or shot in a scene or a dialogue in a shot
MVP CREATED BY THE DEVELOPER
Logo Screen Menu ScreenLoading Screen
MVP CREATED BY THE DEVELOPER
Search Screen Macguffin Screen
Testing the MVP created by the developer.
It is just a basic structure of the idea.
They used instagram application to record videos and linked them to the application.
They named the MVP as Puffin.
They wanted people to record and upload macguffins.
They included search to search the macguffins.
“What’s Hot” is also a feature they wanted it to be on the application.
AIM
The aim of the project is to test the MVP created by the developer and to demonstrate whether the app worth progressing from a user perspective and use this to develop a prototype.
OBJECTIVES
Secondary ResearchPrimary ResearchTesting the MVPDesigning the PrototypeCreating Video
OBJECTIVES
Secondary ResearchMarket Analysis
Websites Movie Reviews
Professional Critic
Reviews
User Critic Reviews Macguffin Trivia User
RatingVideo
ReviewsUser
comments
Roger Ebert
Rotten Tomatoes
Meta Critic
Yahoo! movies
OBJECTIVES
Secondary Research
IMDBNew releasesTriviaAwardsPlot summaryUser ReviewsRelease datesUser RatingsTrailers
OBJECTIVES
Secondary Research
Market Analyses Mobile Applications
Rotten Tomatoes:
Features:Latest updates about movies.Latest releases and their information.Critic ReviewsUser Reviews
User ratings.Cast and Crew details.Interviews.Trailers.Show times and Tickets.
OBJECTIVES
Secondary Research
Market Analyses Mobile Applications
IMDB:
Features:Latest updates about movies under shoot.Latest releases and their information. Market results
Trailers and picture galleriesShow times and TicketsUpdates on Blue-ray & DVD’s
Market Analyses Conclusions
Secondary ResearchOBJECTIVES
Websites and Applications Macguffin
APP: IMDB, Rotten tomatoesWEB: IMDB, Meta critic
Latest releases and information about the movies
APP: IMDB, Rotten tomatoesWEB: IMDB, Meta Critic
Trailers and pictures
APP: IMDB, Rotten tomatoesWEB: Meta critic
What's New
APP: IMDB, Rotten tomatoesWEB: IMDB, Rotten tomatoes
Show times and Tickets
Macguffin Macguffin
Primary ResearchOBJECTIVES
Questionnaire Results and Analysis
As a part of primary research, we prepared a questionnaire and shared it over social networking website. We ended up with 107 responses.
Aim of Questionnaire:To know what age group should be concentrated .To know how people are interested in movie reviews.To know what features are to be included in the app for better usage.To get better understanding about Applications what people use in their smart
phones.To know whether users use this kind of application.
Primary ResearchOBJECTIVES
Questionnaire Results and Analysis
Age Group
16-2526-3536-45
Do you write a review after watching the movie?
yesno
If yes? Where?Rotten TomatoesMeta CriticYahoo! MoviesPersonal Blogs
Do you ever check the review of the movie before watching it
yesno
4.25.8
What kind of reviews do you prefer?
User Reviews and RatingsProfessional Film Critic Review
Category 1 Category 2 Category 3 Category 40
1
2
3
4
5
6
imdbSeries 2Series 3
Primary ResearchOBJECTIVES
Questionnaire Results and Analysis
imdb rotten tomatoes
meta critic
guardian Yahoo! Movies
Roger Ebert
05
101520253035404550
What websites do you use for reviews?
Entertainment Productivity Utilities Social05
10152025303540
What kind of applications do you usually download?
Primary ResearchOBJECTIVES
Questionnaire Results and Analysis
yes55%
no45%
If an app existed that allowed you to add your own video reviews of a movie would you use it?
If yes would you use it immediately after leaving the cinema?
yesno
Primary ResearchOBJECTIVES
Questionnaire Results and Analysis
Features of application0
2
4
6
8
10
12
14
16
movie reviewsshowtimes and ticketsupcoming movies and trailersrate moviesmanage your watch listgallerycritic reviewsbox office resultscelebrity birthdaystrivianotifications to your mail
Sales
1st Qtr2nd Qtr3rd Qtr4th Qtr
Primary ResearchOBJECTIVES INTERVIEWING FOCUS GROUPS
We selected 10 people and explained the concept of MACGUFFIN. We asked them to watch the movie - Godfather (1972).Later we interviewed and noted their Macguffin. So we found out that 8 out of 10 have different Macguffin and two have similar
Macguffin.So we discussed the result with the ten members and they were happy that they
go to know about other Macguffin.Then we showed the application and asked them to review.
Result
Same MacguffinsDifferent Macguffins
“Its exciting to know others macguffins. If this application existed, I would definitely use it”
“It should not be limited to macguffins only, It should be like a social networking for movies and macguffins too”
Primary ResearchOBJECTIVES PREZI PRESENTATION
As part of the project, we created a prezi presentation To know how can people understand the concept of
macguffin.To know the feedback about the application.
Primary ResearchOBJECTIVES Conclusion
Features of application:MacguffinsWhat's New?Show times and TicketsTrailers and Wallpapers
Structure of MacguffinWell connected with people like facebook.Should have information about upcoming
movies like IMDB.Should have video macguffins like personal
videos in instagram.So that users can have new and enjoyable
application with what they can be never bored.
Primary Research
•Survey design
·Interviewing client
·Selection of focus groups
·Questionnaires to focus group
·Generating reports from questionnaires
·Study about other movie review websites and applications
Secondary Research
•Interviewing selected focus groups
·Evaluating the feedback from focus groups
·Understanding design requirements
·Development of concept for app design
·Organizing β user group
Testing
•Testing the functionality of the app
·Testing the design created by the developer
·Testing the design compatibility for different screen resolutions.
·Organising β user group and validating the feedback
Designing the user interface
•Creating concept of the design
·Applying different colour patterns for the interface
·Designing user friendly layout
Making Video Presentation
•Making video presentation using Adobe After effects and Adobe Premier Pro
Methodology
Design Scope
Aesthetic IntegrityConsistencyDirect ManipulationMetaphorsUser Control
Key points for designing an app for IOS
Mood Board
Design ApproachRich Usability Vs Flat Usability Design
Flat Usability Design:To create a sense of clarity.To create simplicity for the user.To remove the need for distracting
ornamentation.
Concept Design
Logo
Background Colour:
To spice things up when you feel time is dragging.To become more involved in something.To increase creativity.Relief from things becoming too serious.
Orange is associated with the benign warmth of the sun. Curiosity is a driving characteristic of orange, and with it comes exploration of new things.
ff990
TIME PLAN
Structure of App
Outcomes
A video which shows the re-designed prototype user interface and its functions.
And YES, this application has a lot of potential to draw users to use it and get addicted to it.
ThankYou