macc facebook april 2015
TRANSCRIPT
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@KathleenHeuer
@MonroevilleArea @RivertowneBeer
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@KathleenHeuer @BrokenChordCommunications
@MonroevilleChamber @RivertowneBrewing
#brknchrdcm#socialmedia#Facebook
Kathleen’s Social Media
(and life) Philosophy
Remember the Golden Rule.
If you wouldn’t tattoo it on your forehead…
DON’T post it online!
There is a human behind every avatar.
RESPECT.
Be honest. Be transparent.
Be human. Be REAL.
Be your best self online.
Social Media for Business: a birds-eye view
1. Social media platforms are your “outposts.”
2. They guide people back to your website, which is your “home base.”
3. Your website should guide users to your email list, so you can build a relationship encouraging prospects to know, like and trust you.
Your website should beyour “home base.”
Your goal should beto build your email list.
Social mediashould be
your “outposts.”
Recent Changes
• News feed algorithm
• Call-to-action buttons
• Business page likes
• Facebook Messenger for Business
Big Change #1:News Feed Algorithm
January 2015Facebook vows to reject
“overly promotional posts.”
Facebook page admins
respond:
January 2015Facebook vows to reject
“overly promotional posts.”
Facebook page admins
respond:
“Too promotional”
• Posts that solely push people tobuy a product or install an app
• Posts that push people to enter promotions and sweepstakes withno real context
• Posts that reuse the exact same content from an ad
Is your post about what’s in it for YOU?
Or what’s in it for your fans?
Big Change #2:Call-to-Action Buttons
Call-to-Action Buttons
Dollar Shave Clubclaimed to increase conversions
by 2.5 x by using the CTA button.
(Not That)Big Change #3:
Business Page Likes
Did your number of “likes” drop a few
weeks ago?
Facebook stopped counting inactive users.
Big Change #4:Facebook Messenger
for Business
Order confirmations
Shipping statuses
Delivery notices
• News feed algorithm
• Call-to-action buttons
• Business page likes
• Facebook Messenger for Business
People will happily do business
with those they…
KnowLike Trust
Your social media postsshould help people
know, like and trust you.
Join these groups to keep the discussion going!
Facebook http://bit.ly/maccFBgroup
LinkedIn http://bit.ly/MACCLinkedIn
For more info:
http://brokenchordcommunications.com/macc/
Kathleen Heuer Broken Chord Communications
kathleenheuer.combrokenchordcommunications.com
@kathleenheuer