macau international airport advertising media kit
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Macau International Airport Advertising Media Kit. JCDecaux Transport July 2009. JCDecaux Group Worldwide Outdoor Experts. Leaders in Outdoor Advertising. № 1 in Asia-Pacific in Outdoor Media № 1 in China in Outdoor Media № 1 in Europe in Billboard Advertising - PowerPoint PPT PresentationTRANSCRIPT
Macau International Airport AdvertisingMacau International Airport Advertising
Media Kit Media Kit
JCDecaux TransportJuly 2009
JCDecaux GroupWorldwide Outdoor Experts
•№ 1 in Asia-Pacific in Outdoor Media
•№ 1 in China in Outdoor Media
•№ 1 in Europe in Billboard Advertising
•№ 1 Worldwide in Street Furniture
Advertising
•№ 1 Worldwide in Airport Advertising
Leaders in Outdoor AdvertisingLeaders in Outdoor Advertising
London
Paris
Barcelona
JCDecaux AirportJCDecaux Airport
No. 1No. 1 Worldwide in Airport Advertising
JCDecaux Airport is the world leader in airport advertising with 165Airports in 17 countries, targeting over 1 billion passengers a year.Its presence includes London, New York, Paris, Frankfurt, Hong
Kong, and Beijing… which helps to coordinate National andinternational campaigns.
165 Airports in 17 Countries
JCDecaux Airport – China NetworkJCDecaux Airport – China Network
Beijing
Qingdao
Shanghai
Hong KongHong KongMacauMacau
Macau International Airport
Beijing Capital Intl. Airport Terminal 3
Hong Kong International Airport
Shanghai Pudong Intl. Airport
Shanghai Hongqiao Airport
Qingdao Liuting Intl. Airport
Macau International AirportMacau International Airport
• 5M PAX in 2008*
• A fully functional 24-hour airport
• “Best Emerging Airport” - Asian Freight & Supply Chain Award 2008 **
Source: *ADA – Administration of Airport Ltd., Traffic Statistics Jan 2009
** MIA press release Dec 2008
Passenger ProfilePassenger Profile
• 66% Male, 34% Female
• Age Group: 36 – 45
• 51% PMEB (Professionals, Managers, Executives, Businessmen)
• Average Dwell Time: 1Hour
• Monthly Household Income: MOP$20,000
Source: 2008 Passenger Profile Report – ADA, Dec 2008
Air Passenger by DestinationAir Passenger by Destination
64% of passengers are from Greater China Region
Taiwan Mainland China Thailand Malaysia Singapore Philippines Japan Vietnam Australia Korea Indonesia
Taipei Kaohsiung Bangkok Shanghai Kuala Kumpur Singapore Manila Beijing Wuxi Hangzhou
Origin Destinations Top Destinations
Advertising FormatsAdvertising Formats
PrestigeStand out with the most luxurious sites
PremiumTarget highly sought-after travelers
TacticalDifferentiate through alternative displays
Exterior BillboardExterior Billboard
10
Key Benefits:
Located along the main traffic route between Macau International Airport and the Cotai area reaching 100% of all departure and arrival passengers
Lightbox on Carousel Lightbox on Carousel – Baggage Reclaim Hall– Baggage Reclaim Hall
Key Benefits:
During the waiting time for luggage, these Hugh lightboxes can deliver your message clearly in front of passengers
Free Standing Lightbox Free Standing Lightbox – Departure Duty Free– Departure Duty Free
Hennessy Hennessy Key Benefits:
Long captive dwell times: best location to give the product details to the target audiences
Lightbox on WallLightbox on Wall- Check in Hall- Check in Hall
Key Benefits:
An amazing and prestigious display targeting both departing and arriving passengers
Arrival LightboxArrival Lightbox
Key Benefits:
Leaving the arrival immigration area, this part is the only exit for the passenger flow, all passengers will be aware of this spectacular lightbox
Arrival LightboxArrival Lightbox
Key Benefits:
On every corner of the arrival hall, lightboxes will attract the passenger flow.
Welcome SignageWelcome Signage
Key Benefits:
In the middle of the arrival hall, this eye catching lightbox is welcoming the passengers.
Giant Ceiling Banner Giant Ceiling Banner
Remy Martin
Key Benefits:
Ideal to promote your brand and products in a very dynamic way to captivate passenger’s attention
Column Wrap BannerColumn Wrap Banner
Key Benefits:
Dominating the arrival concourse and benefiting from repetition and frequency the perfect site to maximize exposure
TV WrapTV Wrap
Key Benefits:
This is the best format to capture the attention of the passengers waiting aboard
Exhibition SiteExhibition Site
Key Benefits:
Offer a unique opportunity for VIP airline passengers to learn about, spend time with and walk away with your products
Clock SponsorshipClock Sponsorship
Key Benefits:
Your brand is easily recognized as travelers are time-conscious
Airbridge Exterior AdvertisingAirbridge Exterior Advertising
Key Benefits:
The airbridge is a remarkable form of airport advertising and provides tremendous impact. Advertising at
exterior structure creates powerful impact thus results in effective brand building.
Airbridge InteriorAirbridge Interior
VISA
Key Benefits:
Your messages will be the first that travelers see upon arrival or the last when they depart. This powerful advertising format is available in different sizes
Airport Bus Advertising Airport Bus Advertising
Key Benefits:
Bus body advertising creates a strong visual impact and enables a wide reach of air-passengers
Airport Bus InteriorAirport Bus Interior
Key Benefits:
Advertisers are provided with high creativity and flexibility by Airport Bus interior
Airport Campaign in MIA – TiffanyAirport Campaign in MIA – Tiffany
Airport Campaign in MIA – TiffanyAirport Campaign in MIA – Tiffany
Airport Campaign in MIA – VISAAirport Campaign in MIA – VISA
Airport Campaign in MIA – MIECFAirport Campaign in MIA – MIECF
Contact Us for More Details!Contact Us for More Details!
For inquiries, please contactJCDecaux Transport - Airport Advertising TeamTel : (852) 2111 0111 / (852) 2862 7240Fax: (852) 2110 1407 Email: [email protected]