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Macao's aviation strategy and Macao's aviation strategy and
partnership approachpartnership approach
Lam Hin San, KevinLam Hin San, KevinMacao SAR, ChinaMacao SAR, China
31 March 200831 March 2008
Macao SAR, China
Population: 531,400
GDP: 2006 USD $12.5 billion
2007 USD $18.3 billion
Total Area: 28.6 km2
Macao Peninsula: 9.3 km2
Taipa Island: 6.5 km2
CoTai Area: 5.2 km2
Coloane Island: 7.6 km2
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Location
Macao
Pearl
River
Delta
Shenzhen
Hong KongZhuhai
Guangzhou
Macao SAR
Located at the Pearl River
Delta of the southeastern
coast of Mainland China
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Visitor Arrivals 1993-2007
7,82
9,31
1
7,83
3,75
4
7,75
2,49
5
8,15
1,05
5
7,00
0,37
0
6,94
8,53
5
7,44
3,92
4
9,16
2,21
2
10,278
,973
11,530
,841
11,887
,876
16,672
,556
18,711
,187
21,998
,122
27,003,370
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
�� 2006: 21,998,122 (2006: 21,998,122 (�������� 17.6%) 17.6%)
�� 2007: 27,003,370 (2007: 27,003,370 (�������� 22.8%)22.8%)
Source: Statistics & Census Service
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12,945,20612,945,20612,945,20612,945,206
(+17.5%)(+17.5%)(+17.5%)(+17.5%)
14,058,16414,058,16414,058,16414,058,164
(+19.5%)(+19.5%)(+19.5%)(+19.5%)
1.36
(+0.15)
(+22.62%)
5,739,734
2007
1.21
(-0.01)
Av. Length of Stay (night)
Difference
(+13.6%)% change
4,680,854Overnight visitors
2006
Overnight Stay Visitors Day trip Visitors
2007
27,003,370 (+22.8%)
47.9% 52.1%
Source: Statistics & Census Service
Top 10 Tourist Generating Markets
14,873,490 (+24.1%)
8,176,964 (+17.8%)
1,444,342 (+0.5%)
402,121 (+98.3%)
299,406 (+36.0%)
256,192 (+45.4%)
225,417 (+38.5%)
202,165 (+38.0%)
189,666 (+50.2%)
140,749 (+57.4%)
1. Mainland China
2. Hong Kong
3. Taiwan, China
4. Malaysia
5. Japan
6. Philippines
7. Korea (ROK)
8. USA
9. Singapore
10. Thailand
2007
Source: Statistics & Census Service
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MOP$ 18.5 billion
(+17.6)
MOP$ 56.2 billion
(+21.3)
(+20.4)
MOP$ 74.7 billion
2006
(+38.5)Growth Rate (%)
MOP$ 72.9 billionTotal Visitor Expenditure
MOP$ 57.4 billion
(+45.7)
Gaming Expense
Growth Rate (%)
MOP$ 15.5 billion
(+17.2)
Other Expense
Growth Rate (%)
2007 Jan-Sep
Total Visitor Expenditure :
Source: Statistics & Census ServiceSource: Statistics & Census ServiceSource: Statistics & Census ServiceSource: Statistics & Census Service
New hotel projects forecast and current hotel expansion projects
(Guest House is included)
as of 31 Jan 2008. Source: Macao Government Tourism Office
41,682
8,197
12,517
19,775
1,193
No. of rooms
5Expansion
75
106 – 10 years
Total :
343 – 5 years
26New Hotels
1 – 2 years
No. of hotelsEstimated time required for
projects to complete
No. of hotels at present: 54 No. of rooms: 16,734
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Conferences and Meetings
(MICE)
48,9602007 (Jan - Sept)
38,1292006 (Jan - Sept)
Source: Statistics & Census Service
Macau International Airport
• Runway: 3360 m
• Apron: 24 parkings
• Pax terminal bldg. Capacity: 6 mil pax
• Cargo terminal Capacity: 320,000 tonnes
• Number of scheduled airlines: 15 (6 LCCS)
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Macau International Airport
traffic statistics
4.6%-18%10%Growth
Rate
53,386180,9355,498,8792007
51,049220,5724,976,0932006
movementscargopassengers
Source: Macau International Airport
S.W.O.T. ANALYSISS.W.O.T. ANALYSIS
•• Strengths Strengths
–– Attraction of the gaming industry with world brand Attraction of the gaming industry with world brand
hotels and resorts for tourism and MICE business.hotels and resorts for tourism and MICE business.
–– Unique cultural and UNESCO World heritage.Unique cultural and UNESCO World heritage.
–– Authentic cuisines.Authentic cuisines.
–– Visa free for most countries.Visa free for most countries.
–– Inputs from Government to create more tourist Inputs from Government to create more tourist
attractions and event all year round.attractions and event all year round.
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•• WeaknessWeakness
–– Image of Macao still being a gambling center.Image of Macao still being a gambling center.
–– Rising hotel room rate.Rising hotel room rate.
–– Insufficient mega shopping malls.Insufficient mega shopping malls.
–– Lack of expertise in handling MICE business.Lack of expertise in handling MICE business.
–– Poor professional support from Macao Tour Poor professional support from Macao Tour
operators, e.g. languages barriers.operators, e.g. languages barriers.
–– Land transportation not convenient.Land transportation not convenient.
–– Airport getting congested.Airport getting congested.
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•• OpportunitiesOpportunities
–– More direct flights by airlines.More direct flights by airlines.
–– Develop MICE market.Develop MICE market.
–– Increasing consumer spending.Increasing consumer spending.
–– Impressive development on shopping, theme parks Impressive development on shopping, theme parks
attracting young travelers and families.attracting young travelers and families.
–– New tourism and economic developments in New tourism and economic developments in
Southern China, more FITs.Southern China, more FITs.
•• ThreatsThreats
–– Drop off of service standards with rapid expansion Drop off of service standards with rapid expansion
of tourism industry.of tourism industry.
–– Increase competition in gaming markets like Increase competition in gaming markets like
Malaysia, Philippines, Singapore, Korea, etc.Malaysia, Philippines, Singapore, Korea, etc.
–– Direct cross strait flights.Direct cross strait flights.
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Strategies
The Aviation Industry and the Government
Departments are cooperating on the followings:
• Adopt open sky policy and encourage new airlines
and new routes.
• Perfect land, sea and air transportation systems.
• Consolidate, sustain, boost and venture various
markets.
• Strengthen the business tourism and public tourism
facilities
Open Sky Policy and encourage new Open Sky Policy and encourage new
airlines and routesairlines and routes
•• Fifth Freedom traffic rights to almost all 45 Fifth Freedom traffic rights to almost all 45 ASAs with other States.ASAs with other States.
•• Be flexible and active in reviewing the terms Be flexible and active in reviewing the terms in ASAs regularly, mainly in traffic rights, in ASAs regularly, mainly in traffic rights, number of seats, frequencies and number of number of seats, frequencies and number of operators, etc.operators, etc.
•• Review regularly the airport charges and Review regularly the airport charges and incentive programs as well as encourage new incentive programs as well as encourage new routes.routes.
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Perfect land, sea and air transportation systemsPerfect land, sea and air transportation systems
•• Airport terminal building, apron and car park Airport terminal building, apron and car park
expansions. expansions.
•• Airport ferry terminal with heliport and Airport ferry terminal with heliport and
express links. express links.
•• Light rails.Light rails.
Consolidate, sustain, boost and venture Consolidate, sustain, boost and venture
various marketsvarious markets
The Tourism Authority will:The Tourism Authority will:
consolidate the major source market,consolidate the major source market,
sustain growth momentum of SEA market,sustain growth momentum of SEA market,
boost mid and long haul markets like U.S. boost mid and long haul markets like U.S. and Europe,and Europe,
Venture forthcoming markets such as Venture forthcoming markets such as
Middle East, Russia, India and Indonesia.Middle East, Russia, India and Indonesia.
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Strengthen the business tourism and public Strengthen the business tourism and public
tourism facilitiestourism facilities
•• Establish the Macao Business Tourism Centre.Establish the Macao Business Tourism Centre.
•• Encourage cooperations between airlines and Encourage cooperations between airlines and
Mega Resorts, e.g. free shuttle bus service, Mega Resorts, e.g. free shuttle bus service,
meals to passengers, etc. meals to passengers, etc.
Example
• The explorations of the Malaysia Market in
2005. We have made together the followings:
– Cooperative advertisements on both destinations, e.
g. travel fairs, roadshows, etc.
– Joint promotion for inaugural flights.
– Invite the airline to actively participate in various
destination promotions.
– Provide efficient services and convenient land
connections as well as incentives.
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Thank You Thank You