mac301 convergence and smartphones
DESCRIPTION
Last minute slides thrown together for a MAC301 session I was standing in for.TRANSCRIPT
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From analogue to digital Convergence The smartphone wars Discussion point
One bad Apple?Crisis in communications
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Dominance of the smartphone
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Dominance of the smartphone Uptake in tablet devices New multimedia gaming devices
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‘The global media system is better understood as one that advances corporate and commercial interests and values and denigrates or ignores that which cannot be incorporated into its mission’(McChesney, 2003: 266).
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Production
Distribution
Consumption
Publishing Radio Television Press
Vertical integration
Horizontal integration
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Increased tendency in recent years to encode visuals, sound and print in binary digital terms
All of our media platforms are pushing towards digital platforms
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Google’s market cap (October 2009): $174.3 billion Google’s market cap (November 2010): $197.6
billion Google’s market cap (March 2012): $196.7 billion
Source: Yahoo Finance
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Convenient for content owners to manipulate/edit digital data
Push comes from consolidation in large media entities
Digital distribution is a lot cheaper than physical distribution
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1. Consolidation of industry Eg Sony = music, movies, games,
hardware, software, etc
2. Diffusion across platforms Eg Lost = TV show, DVD sales, video
game, mobile phone series, fan sites, merchandise, etc
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‘A word that describes technological, industrial, cultural, and social changes in the way media circulates within our culture. Some common ideas referred by the term include the flow of content across multiple media platforms, the cooperation between multiple media industries, the search for new structures of media financing that fall at the interstices between old and new media, and migratory behaviour of media audiences who would go almost anywhere in search of the kind of entertainment experiences they want’ Jenkins, 2006: 282
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‘Once upon a time .. companies that published newspapers, magazines, and books did very little else; their involvement with other media was slight’ Ithiel de Sola Pool, 1983: 23
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‘convergence does not mean stability or unity. It operates as a constant force for unification but always in dynamic tension with change…. There is no immutable law of growing convergence; the process of change is more complicated than that’ Ithiel de Sola Pool, 1983: 53-4
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Source: Reuters
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Digital compression allows for more efficient use of bandwidth
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The ‘Jesus phone’?- Campbell & La Pastina, 2010
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Touted as ‘revolutionary’ convergence device
Steve Jobs, Mac World expo, 2007
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http://uk.youtube.com/watch?v=8sPVfFXC6AY
Complaint to ASA (August 2008)http://www.asa.org.uk/asa/adjudications/
Public/TF_ADJ_44891.htm
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http://uk.youtube.com/watch?v=OknElEusVhM
Complaint to ASA (November 2008)http://www.asa.org.uk/asa/
adjudications/Public/TF_ADJ_45381.htm November 2008-12-08
Trust in corporations? 32
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Days after June 2010 iPhone 4 launch Gizmodo publishes blog post about faulty signal
Flooded with complaints
How should you deal with such a PR disaster?
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1. Apologize and take full responsibility?
2. Announce a huge media event and prime expectations?
3. Begrudgingly offer a give-away late in the day?
4. Attack your competitors?
5. Expose the entire industries failings?
6. Call the issue AntennaGate?34
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Environmental concerns
Supply chain problems
Foxconn suicides
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http://uk.youtube.com/watch?v=TrT1gzQHsI4
Access to 2 million+ tunes from Sony, Warner, Universal
Annual cost approx £300
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http://uk.youtube.com/watch?v=TrT1gzQHsI4
Access to 2 million+ tunes from Sony, Warner, Universal
Annual cost approx £300
Binned in January 2011
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Increasing competition from Apple and Android
Business focused on non-smartphones BBC clip
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2007: revenue of €51bn2007: profit of €7bn
2008: revenue of €50.7bn2008: profit of 3.7bn
2009: revenue of €40.9bn2009: profit of €260m
2010: Olli-Pekka Kallasvuo replaced by Microsoft’s Stephen Elop2010: Symbian OS to be replaced by Microsoft’s Windows Mobile
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October 2011 – huge network outage
Faulty router to blame Lack of email service for
corporate users Unsure about the backup
solution which threatened to do more damage
How to deal with this?
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Mike Lazardis video apology
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Dec 2011: Blackberry Playbooks written down by $485 million
Jan 2012: Mike Lazardis & Jim Balsillie resign
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