mac vs. kfc

8/2/2019 Mac Vs. KFC

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Introduced in 1940s by Dick & MacMcDonald

Worlds leading global food service retailer.

More than 33,000 locations across theglobe.

Serves approx. 64 million in 119 countries

Launched in India in 1996. More than 230 restaurants in India

Ronald McDonald (the clown) is themascot.


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Introduced by colonel Harland sandersin 1930s.

Available in more than 90 countries. Brand of YUM restaurants in US.

Introduced in India in 1995.

More than 50 restaurants in India. The cartooned icon Harland sanders is

himself the mascot.


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Previous survey done by DifferenceBetween.com on Difference

between McDonalds & KFC & other competitors.

The research was on different promotions & different cuisine from

both Mac & KFC.

Mac is famous for its customized menu. Whereas KFC is for its

Crispy Chicken.

Various promotional offers are given like combo meals, Discountcoupons.

The survey shows that Mac is more successful than KFC due to its

customized i.e. region wise menu.


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The research is conducted for Analyzing promotional

strategies adopted by both Mac & KFC in order to maintain

their customers.

To understand whether the customer visit because of the

promotions being done.


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Research instrument: -

Structured questionnaire (primary data).

Books, Journals, Internet (secondary data).

Sampling technique:- Simple random sampling

Sample size: Respondents were chosen from Mumbai region

for collection of data. 80 responses were taken for analysis. Sample unit: the respondents from the youth relying on fast

food joints like McDonalds & KFC.


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42%

9%6%

5%

8%

30%

Market share Fast Food Chains India

mac

KFC

Subway

Baskin Robins

Pizza Hut

Others

source: buddingmarkets.com2009-10


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92%

8%

Which advertisement

do you remeber most?

Mac KFC

40%

25%

34%

1%

Reasons for

remembering the

advertisements

Tagline

Brand

Idea of delivering the message

Others (Please specify)


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5

60

15

no of

people

attractedby offers

0

10

20

30

40

50

60

70

Discount on meals Combo offers Toys Others (please

specify)

AxisTitle

which promotional offers attracts you most?

5

60

15

no of

peopleattracted

by offers

0

10

20

30

40

50

60

70

Discount on meals Combo offers Toys Others (please

specify)

Numberofpeople

which promotional offers attracts you most?


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69%

19%

12% 0%

Age factor

15-20 21-30

31-40 >40

95%

5%

Are you satisfied with

promotional offers at

Mac/KFC?

yes no


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People love the way advertisements are shown on TV. It makes

them come to the restaurant.

The youth love the catchy taglines like imlovin it& its finger

linkin goodas well as the brand they go for like Mac/KFC.

People consider brand name and quality of the product before

making purchase.

They visit the restaurants because of the promotional offers given

to them. Most of them come to Mac/KFC due to Combo offers they

have in the menu.

Visitors are from the age group of 15-30 years.


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Ambience of the store must be kept well so that customer can feel good.

Well trained staff should be hired because the service should be quick

enough to entertain the customer.

There should be more number of offers for customers who are students

because they are the one who visit them on a large scale

More customized menu should be introduced.


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McDonalds and KFC are everybodys favourite food trip

destinations.

When you like burgers, McDonalds is always the top

option.When you like fried chicken, KFC is always the first

thing that comes to everyones mind.

both fast food chains are utilizing the right promotional

strategies and targeting the right audience for their brands,

resulting to their continued success in their respective fields.


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Thank you

mac vs. kfc

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