mac in action
TRANSCRIPT
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Mac. Driving productivity at work.Employees like to get things done. Fast. And that’s why more and more
organizations are offering Mac at work. With its ease of use, built-in tools,
and seamless connection with iPhone and iPad, Mac empowers employees
to do their best work. And because OS X offers integration, security, and
management technologies, IT departments can easily deploy Mac into their
existing infrastructures.
This book tells the story of why employees are requesting Mac at work and
how IT teams can efficiently implement OS X. For more information on
integrating Mac into your organization, contact your Apple Authorized
Reseller or account representative.
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Table of Contents
Customer
Showcases
OS X
DeploymentDiscover why employees in
nearly every department and
division want Mac at work.
Learn how easy it is to deploy,
manage, and secure Mac for
your organization.
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“Mac has become pervasive across every
function in our organization—represented
by the fact that nearly 50 percent of ourregular employees choose Mac.”
Sheila Jordan
Senior Vice President, IT Communications and Collaboration,
Cisco04.12.13
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CustomerShowcases
Learn how employees in just about
every role—from engineering and
sales to creative teams and more—
are boosting their productivity with
Mac. You’ll also read how OS X is
creating efficiencies and innovations
in a wide variety of industries today.
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Empowering
engineers
OS X combines a solid UNIX foundation
with the easy-to-use Mac interface. So
engineers have a flexible platform to
create and test their products. OS X
supports the majority of software
development languages—from Apple’s
innovative new Swift to C++ and Ruby.
Mac also runs powerful scientific and
engineering solutions for 3D modeling,
mechanical design, mathematical
analysis, fluid dynamics, and more.
Popular productivity applications like
Microsoft Office run native on Mac too.
So now engineers don’t need one
system to do their technical work and
another to check email. They can do it
all on a Mac.
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Built-in tools, like Mission Control for expanded desktop
space, give engineers and designers a productivity
edge. And with the power and mobility of MacBook Pro
and MacBook Air, technical teams can tackle projects
from anywhere.
“Thanks to Mac running
Ruby on Rails, we’re able
to deliver 30 percent
faster than when we
used another framework.”Jesse Retchko
CB-1 Manager, Software Technology Group,
CareerBuilder
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“My advice for engineers is to move to a Mac—
you’ll be able to do more with your time.”Shean Ratliff
Systems Engineer,
Cisco
“The Mac gives engineers total portability
combined with UNIX and Linux capabilities—
that’s a major reason our engineers choose
MacBook Air and MacBook Pro.”Gail Potter
Personal Computing Service Manager,
Cisco
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Recruiting and
retaining top talent
The popularity of Mac systems among
college students and consumerstranslates into a strong preference
among many employees. Mac is the
computer used most often by 44
percent of today’s college students.1
So it makes sense that more and
more employees—and recruits—are
requesting Mac on the job.
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From the Mac interface, to the applications employees
use every day, everything is designed to be easy and
intuitive. As a result, offering Mac can give organizationsa recruiting edge when competing for top candidates.
Offering Mac can also increase employee satisfaction for
existing employees who prefer OS X. And with Mac as a
choice, IT departments can avoid the costs of training
Mac users on other systems.
“At Kelly, we believe that
encouraging people to
use the computer they’re
most comfortable with is
a wise investment in ouremployee productivity…”
Judy Snyder
Senior Vice President and CIO,
Kelly Services
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“We’re fast-moving, energetic, agile, and lean.
We look for people who can hit the ground running.Mac helps us attract the top talent we’re looking for.”
Kate Giardina
Manager of IT Support,
CareerBuilder
“As a job candidate, the choice of Mac at Kelly
signaled to me that the company was
progressive and diverse.”Mike Baker
Global Infrastructure Director of Technology, Security, and Identity,
Kelly Services
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Strengthening salesand service
Whether they’re in the office or on the
road, sales teams need a powerful tool
to manage their accounts. With Mac,
teams can update customer data, keep
in touch with prospects, and deliver
compelling presentations. MacBook Pro
and MacBook Air are light enough to take
everywhere, yet powerful enough to tap
into an array of business intelligence, ERP,
and CRM applications from companieslike SAP, Oracle, and Salesforce.
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“Our sales reps choose
a Mac because it’s
powerful, lightweight,
intuitive to use—and
because a Mac makesa positive impact when
meeting with customers.”
Gail Potter
Personal Computing Service Manager,
Cisco
When they’re in the field, mobile sales pros can get up
to 12 hours of battery life on MacBook Air.2 Using
AirPlay Mirroring and Apple TV, they can seamlessly
beam proposals to an HDTV. And Keynote, included
with every Mac, empowers sales teams to create
compelling customer presentations anytime, anywhere.
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“I often run 5 to 10 tools at once when servicing
a customer. This might include running network
simulations, searching for resources, and using
communication apps. Mac lets me get everything
I need done for my customers flawlessly.”Shean Ratliff
Systems Engineer,
Cisco
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Inspiring creatives
The built-in tools in OS X inspire design
and marketing teams to be more
productive, creative, and collaborative.With Mac, graphic designers create
enticing marketing materials. Audio
and film editors power through media-
intense projects. And developers deliver
compelling content and experiences
to customers.
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The latest-generation Intel Core processors and high-
speed graphics in Mac Pro and iMac let designers bring
their ideas to life. Software tools that design teams useevery day, like Adobe Creative Cloud, Final Cut Pro X, and
Autodesk Maya, take full advantage of Mac performance.
And ultrafast flash storage lets creatives copy, open, save,
and work with even the largest images and documents
smoothly and quickly.
“The Mac Pro processor
chews through even theheaviest video edits and
3D renderings. I save at
least 10 hours per weekbecause of that—which
is priceless.”Tom Pecha
Senior Animation Artist, Link9,The CDM Group3
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“The Mac encourages a creatively liberating
environment that helps us move beyond the
challenges of our industry—so we can createbetter brand experiences...”
Matt Goff
Associate Partner,
The CDM Group
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Equipping executives
Today’s on-the-go executives
require instant access to information,
communication, and collaboration. That’s why the thin and light MacBook
Air is the tool preferred by so many top
managers. With Mac notebooks, execs
can tap into and analyze corporate
data, review dashboards, and push
communications— all on the run.
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“Mac provides a
powerful, flexibleoperating system that
helps us to drive
innovation no matterthe project.”
Joshua Prince
President,
The CDM Group
Because Apple has designed Mac hardware and system
software to work together, Mac is less susceptible to
crashing and freezing. This gives executives a more reliableplatform so they won’t lose important work or critical time.
Technologies such as Notifications alert managers to last
minute changes in schedules and breaking news. For easy
collaboration, OS X supports AirDrop, which allows files to
be shared wirelessly with other Mac computers nearby.
With Handoff, executives can start writing an email on their
iPhone, and then pick up where they left off on their Mac 4.
So today’s execs can quickly transition between an iOS
devices and Mac. 24/7.
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Powering IT
IT teams need a flexible and robust
platform to test, deploy, and monitor
information systems. OS X provides
a powerful UNIX command-line
experience, as well as a
rich ecosystem
of tools, system utilities, and productivity
applications. Using the built-in Boot Camp
utility, Mac can also run applications built
for Windows. So what once required
multiple systems—for example, one PC
to run shell scripts and another to check
email—can all be done on a Mac.
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When it comes to speed, Mac is equipped with the
latest-generation Intel Core processors. So IT teams get
the performance they
need to get through the mostcomplex projects.
“Mac is the ideal
catapult for movingthe company toward
greater efficiencies.”Roger Fugett
Senior VP of Information Technology,
CareerBuilder
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Productivity for allEvery Mac comes equipped with a
wealth of assistive technologies
designed to help employees of all
abilities maximize their productivity. This
means employees with vision, hearing,
physical, and motor skills disabilitiescan access all OS X has to offer.
Powerful features, including VoiceOver,
built-in braille support, and Switch
Control, help employees navigate and
control the Mac easily—at no additional
cost. Learn more about the many
accessibility technologies in OS X at
www.apple.com/accessibility/osx.
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OS X Deployment
IT departments are tasked with choosing thebest tools for their employees. With more
and more employees requesting Mac, many
IT departments are looking to deploy, secure,
and manage more Mac computers today.
OS X is designed with built-in capabilities
that allow IT to integrate Mac within existinginfrastructure and processes. OS X also
includes powerful management capabilities
for configuring and deploying Mac systems
quickly, along with controls for securing and
managing Mac. In fact, with mobile device
management (MDM) and configuration profiles,
Mac computers can now be managed thesame way IT teams manage iOS devices.
And advanced security technologies offer
enterprise-grade protection for corporate data
on Mac systems across the entire organization.
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“We quickly demonstrated that there’s no cost
disadvantage to deploying Mac.”Nicole VanHaren
Director, Global Infrastructure, Client & Collaboration,
Kelly Services
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Integration
With OS X and built-in support for a wide
range of network infrastructures, Mac
can integrate seamlessly into enterprise
environments—often without changes
to IT and business processes. With afew simple settings, IT departments can
configure Mac to give employees secure
access to key enterprise resources
like corporate email, calendars, and
contacts. And a range of integration
options let employees take advantage
of many other OS X benefits.
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Mac fits easily in Active Directory environments, ranging
from the most basic to the most detailed integration
environments. IT departments have the option to join Maccomputers to Active Directory manually using built-in tools in
OS X. Or they can automate the process using configuration
profiles that can be built with OS X Server Profile Manager
or MDM applications. And IT can leverage Active Directory
to authenticate users and enforce password policies for all
computers within the organization.
OS X also includes native support for Microsoft Exchange.
Setup is as easy as typing in a user’s email address and
password. So Mac users can use the same Exchangedata for Mail, Contacts, Calendar, Notes, and Reminders
as they do for other Exchange-compatible clients, including
Outlook. Many powerful features, including Global Address
List (GAL) and LDAP queries, are supported without any
additional software.
Right out of the box, Mac makes it simple for users to
quickly join available Wi-Fi networks. OS X has built-in
support for industry-standard wireless network protocols
to ensure that connections to both corporate and guest
networks are secure. OS X also supports standard
enterprise VPN technologies, such as Cisco IPSec
and L2TP.
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“The elegance of the Mac design shows that
you can have something that is a pleasure to
use and yet functional at the same time.”Colin Seward
IT Senior Director,
Cisco
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Security
OS X includes advanced securitytechnologies that offer enterprise-
grade protection for corporate
computers, data, applications, and
networks. A series of integrated
technologies help protect Mac
systems by identifying potential
threats, such as malware, network
attacks, and unauthorized access.
This layered approach proactively
safeguards against threats and
provides a secure architecture
throughout, without the need for
advanced configuration, additionalsoftware, or specialized tools. The
Mac also meets or exceeds many
industry and government regulations.
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“Built-in security,
impressive graphics,and power e!ciencies
were all reasons we
chose Mac.”Laura Cole
Project Coordinator,
BiblioTech5
Technologies built into OS X help the Mac connect to secure
networks, authenticate users and systems, quarantine and
validate incoming files, and protect data in transit. With
support for WPA2 Enterprise wireless networking, OS X
ensures secure connectivity with Wi-Fi networks. It also
includes advanced enterprise VPN technologies such as
per-app and on-demand connections and integrates with
many popular authentication methods. Files downloaded
from Safari, Mail, and Messages are screened to determine
if they contain dangerous malware in disguise. And OS X
incorporates industry-standard SSL (Secure Sockets Layer),
facilitating connections to secure online and internal sites.
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Management
OS X supports advanced technologies
to ensure that Mac can be managed
easily in medium and large-scale
environments with minimal overhead. This allows system administrators to
choose from a variety of centralized
management options that best suit the
organization’s needs. In fact, IT can
often manage Mac with the same MDM
solution already in place for iOS devices.
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“With OS X, updates that once took a help desk
technician two hours per system are now done
by users. Multiply that by approximately 500
users, and the Mac has given our IT team about
1000 hours back.”Muhammad Jawad
Director of Global IT Operations,
CareerBuilder
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With configuration profiles, a wide variety of settings can
be controlled and configured on OS X, including directory
service binding, 802.1X configuration, and certificate
distribution to Mac management. Configuration profiles
allow IT administrators to set management policies that
provide granular control of features, preferences, and
restrictions on Mac systems. When integrated with an
MDM solution, configuration profiles can be wirelessly
distributed to Mac systems. This streamlines the process
of securing and configuring Mac computers, as well as
installing and managing applications. Key accounts, such
as Mail, are set up automatically, which means employees
can get up and running quickly on Mac.
These policies can be applied to individual users,
computers, or groups. Configuration profiles can even be
signed and locked to prevent settings from being altered,
which helps to ensure that only trusted users and computers
can access the corporate network and services.
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Additional ResourcesFor more information on integrating Mac into your
organization, contact your Apple Authorized Reseller
or account representative.
BiblioTech Mac Customer Profile
CareerBuilder Mac Customer Profile
The CDM Group Mac Customer Profile
Cisco Systems Mac Customer Profile
Kelly Services Mac Customer Profile
“It’s an absolute fact
that the Mac has
the coolness factor.”
Gail Potter Personal Computing Service Manager,
Cisco
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1. Source: Student Monitor, Lifestyle & Media, 2014
2. Battery life varies by use and configuration; see www.apple.com/batteries for more information.3. The CDM Group is the largest global health care communications company in the world and is a member of Omnicom Group.
4. This feature requires a Mac running OS X Yosemite and a device running iOS 8.
5. BiblioTech is the first all-digital public library and is located in San Antonio, Texas.
© 2014 Apple Inc. All rights reserved. Apple, the Apple logo, AirDrop, AirPlay, Apple TV, Boot Camp, Final Cut Pro, iMac, iPad, iPhone, Keynote, Mac, the Mac logo, MacBook Air,
MacBook Pro, Mac Pro, Mission Control, OS X, Retina, and Safari are trademarks of Apple Inc., registered in the U.S. and other countries. Intel and Intel Core are trademarks of
Intel Corp. in the U.S. and other countries. IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license. UNIX® is a registered
trademark of The Open Group. Other product and company names mentioned herein may be trademarks of their respective companies.