THE GROUP – Aerens GoldSouk THE GROUP – Aerens GoldSouk International Ltd International Ltd

MacGold Hospitality ( MacGold Hospitality ) MacGold Hospitality ( MacGold Hospitality ) Welcome IntroductionWelcome Introduction

• Headquartered in Gurgaon, Aerens Gold Souk Group is a four decade old diversified conglomerate with interests in real estate , retail, entertainment, education, healthcare and hospitality sectors

• Currently developing over 100 million square feet of premium space across India

• Engaged in the development of projects that include specialty malls, group housing, townships, SEZ recreation, hospitality and infrastructure development

• The company’s pioneered the concept of a specialty jewelry mall through its flagship venture – Gold Souk at New Delhi; followed by the creation of large format multi specialty malls in the brand name of “Gold Souk Grande”

• Operations spread across India – has regional offices in Mumbai, Jaipur, Ludhiana, Kochi, Chennai and associate offices in Dubai, USA and UK

Incorporation Of MacGold HospitalityIncorporation Of MacGold Hospitality

MacGold Hospitality Services Pvt. Ltd, a part of Aerens GoldSouk International Ltd initiative, was established in 2011 with the objective of setting up first class, mid-market management contracted hotels in metropolitan and secondary cities of India.  The company is managed by a Board, which comprises of top hoteliers and professionals with decades of experience in the hotel and tourism industry. 

MacGold Hospitality Services Pvt. Ltd. has tied up with WYNDHAM Hotels India for their mid segment brand called Ramada Hotels & Resorts and now currently constructing 04 hotels in India, MacGold Hospitality is the management company for running these Ramada Hotels.

VISION AND MISSION

Resting on past laurels is a cardinal sin. A drive to achieve excellence and bettering it each time makes the reign at the top, challenging and the taste of success sweeter. To become the largest hotel chain in the country, providing the highest standard of customer satisfaction and returns to owners, in all the brand segments of the hotel industry.

COMMITMENT

MacGold Hospitality is committed to delivering highest standards of excellence in hospitality. We believe in extending superior service with emphasis on hygiene and quality. A well trained staff adept at delivering efficient service raises the bar of excellence each day, which is our endeavor

VISION AND MISSIONVISION AND MISSION

Our Verticals At MacGold HospitalityOur Verticals At MacGold Hospitality

Our verticals at MacGold Hospitality is…

Hotels DivisionHotels Division

Banqueting DivisionBanqueting Division

Food Court Division Food Court Division

Hotels :- Hotels :- As on date MacGold Hospitality Hotel Vertical is further divided into 3 sub vertical i.e MacGold Hospitality

Hotels (For Budget Category Hotels), MacGold Hospitality Premier

(For 5 Star Deluxe Category Hotels) and Franchisee Tie Up for Ramada is currently running high with 04

green field projects with Wyndham Hotels ( For Ramada Brand).

Banquets : - Banquets : - As on date we at MacGold Hospitality is spear heading two Banquets in North in India. One in Gurgaon

known as Hollywood Banquets and one in Ludhiana known as

Ghungro Banquets.

Food Court :-Food Court :- As On date MacGold Hospitality has 4 malls under operation, spread across approx over 8 lacs sq

ft on. It has also incorporated a sports bar with it’s latest state of art technology with a CLUB CONCEPT spread across 25,000 sq ft. In Ludhiana, with a concept of Bowling Alley, Executive Lounge, Fine Dining, State Of Art Disco Theque, Micro Brewery, Entertainment Zone.

Our Verticals At MacGold HospitalityOur Verticals At MacGold Hospitality

Our Brandscape …….Our Brandscape …….

We at MacGold Hospitality is spearing into 3 major division along with the onset of the company….

McGold Premier – Upclass 5 Star Category SegmentMcGold Premier – Upclass 5 Star Category Segment

• McGold Hotels – Mid Market SegmentMcGold Hotels – Mid Market Segment

• WYNDHAM Hotels India – Franchisee Tie Up WYNDHAM Hotels India – Franchisee Tie Up

For Ramada Brand For Ramada Brand

Brandscape :- MacGold Hospitality Brandscape :- MacGold Hospitality

PremierePremiere In this segment the group is focusing on the Up Market Segment on all metropolitan cities and business HUB aiming to min 150 keys ++ hotels, the group is planning to expand its wings to all possible IT HUBS, Business Destinations and spread across all cities in India. Some of the key features to identify our projects are as follows…No of Keys 120 +++ Keys•Room Size 350 sqft min•Elevation As Per Architect•Lobby 1500 sqft min•Banquet/s 3000 sqft min•Restaurant/s one all day Dining (2000 sqft)•One Bar: 1000 sqft min•Preferably: One Specility Rest•Room Service Full•Gym Spa: 3000 sqft min•Swimming Pool Required•Board Room Required•Business Centre Required•Club Lounge Club Lounge - 1000 sqft min•Centralised Air Conditioning Required•Double glazed Windows Required•MultiPurpose Shop Required•Inhouse Laundry Required•Centralised Hot Water Boiler Required

Brandscape :- MacGold Hospitality Brandscape :- MacGold Hospitality

HotelsHotels In this segment the group is focusing on the Mid Market Segment on II Tier & III Tier cities aiming to min 50 ++ keys hotels, the group is planning to expand its wings to all possible destination and spread across all cities in India. Some of the key features to identify our projects are as follows…No of Keys 50 +++ keys•Room Size 250 sqft min•Elevation As Per Architect•Lobby 750 sqft min•Banquet/s 1000 sqft min•Restaurant/s one all day Dining (1000 sqft)•Room Service Full Services•Gym 500 sqft min•Swimming Pool Optional•Board Room Optional•Business Centre Optional•Club Lounge Optional•Centralised Air Conditioning Required•Double glazed Windows Required•MultiPurpose Shop Optional•Inhouse Laundry Optional•Centralised Hot Water Boiler Required

Brandscape :- Wyndham International Brandscape :- Wyndham International Ramada WorldWide Ramada WorldWide

RAMADA Hotels International is one of the brand of WYNDHAM Hotels which  is one of the largest and most successful lodging franchisors in the world. Built on the foundation of the venerable brand a pioneer in consistent mid-priced lodging.

WYNDHAM Hotels International franchises more than 5,400 hotels, representing more than 445,000 rooms, in the United States and 38 countries and territories. As of June 30, 2007, 858 hotels are under development in the United States, representing 67,740 rooms, and an additional 85 hotels, representing 8,007 rooms, are under development in more than 20 countries and territories.

Brand Management : With MacGold Brand Management : With MacGold HospitalityHospitality

1. Establish and Maintain the BrandAs a threshold issue, it will be extremely important to establish and maintain the brand. When doing so, the adoption of a holistic approach, or an “overall brand strategy” is recommended. Such overall brand strategy should be implemented with full recognition that the brand may traverse numerous different product lines and geographic regions. Adopting an overall brand strategy also requires recognition that brands are significant to both the traditional retail and the online market.2. Ensure Consistency Between the Brand Licensing Strategy and Overall Business Goals Effective brand management strategies also necessitate emphasis on ensuring consistency between the brand licensing strategy and the enterprise’s overall business goals. Efforts should be undertaken to ensure that the brand reflects positively on the company, does not detract from other product lines and remains profitable with other parts of company.3. Select Profitable and Innovative License PartnersThe importance of consistency should also be reflected in the selection of license partners. Focus should surely be placed upon license partners that enjoy healthy businesses and that offer innovative products. At the same time, however, emphasis should also be placed upon licensee partners with similar cultures and business goals since doing so may help to reduce the amount of time that is expended on reaching the basis business terms

4. Focus On Maximizing Leverage of the BrandSuccessful brand management will involve focus on the maximizing the leverage of the brand. Of course, this may mean different things in different context. However, in all circumstances, a considered judgment regarding brand placement will be crucial.5. License Agreements: Exclusive or Non-Exclusive?The exclusivity of the license agreement will be a key factor in brand management. Whether the license agreement will be exclusive or non–exclusive will have important implications for all of the business. When considering the exclusivity of a license grant, it must be recalled that the license can only be granted once as an exclusive license. Accordingly, particular scrutiny must be directed towards the strategies and business goals of potential exclusive licensees.6. License agreements Must Include Effective Means For Enforcing Key ProvisionsAll license agreements should include effective means of enforcement. Most license agreements will address extremely important issues including quality control standards and reporting standards. However, such standards and requirements will not be of much use without effective enforcement mechanisms to back them up.7. Be Pro-Active on Products & ServicesLicensors should be not adopt a “hands off” approach when dealing with the licensee’s products and services. Rather, efforts should be undertaken to ensure that the licensee’s products are desirable and up-to-date. Clearly, it will be in the licensor’s interest to ensure that its brand will be affixed to the most popular products and services.

Brand Management : With MacGold Brand Management : With MacGold HospitalityHospitality

MacGold Hospitality – SERVICES MacGold Hospitality – SERVICES OfferedOffered

We at Mac Gold Hospitality (INDIA) Limited offer a complete comprehensive and a wide spectrum of pre opening and post opening hotel services like These services include: Hotel development, project planning, technical consulting and pre-opening services.

• Central Reservations System• International & Domestic Sales and Marketing• Human Resources Consulting• Quality Assurance Inspections On Regular Intervals• Financial Planning, Budgeting and strategic planning.• Vendor Management• Brand Management• Green Field Project Management• SOP implementation and control.

MacGold Hospitality through its unique feature ‘PARTNERS FOR PROFIT’ philosophy provides a wide range of services for management and operators, with a clear vision for improving professional standards of the staff, and ultimately building up profits for its stake holders and owners.

Upscale Hotel Projects On Pan IndiaUpscale Hotel Projects On Pan India

Kochi, 5 Star Hotel with 130 Keys

Jaipur, 4 Star Hotel with 150 keys

Hisar, 4 Star Hotel with 120

rooms

Ludhiana, 4 Star Hotel with 110 Keys

Chennai, 4 Star Hotel with 110 keys

Why MacGold Hospitality…..Why MacGold Hospitality….. We provide business and leisure guests with a choice of relevant and excellent hospitality products and services that offer good value, while assuring a competitive return to owners and shareholders, and inspiration to employees.

• create hotel products that offer the highest standards and sense of value for money to our guests, and generate superior returns for the owners.

• create management and operating systems that ensure consistently high standards and ever improving performance of the franchised hotels for greater profitability.

• provide an extensive sales and marketing network through our International and Regional Sales Offices

• develop human resources and provide managerial expertise for the hotels.

• promote and propagate growth of the Tourism and Travel Industry in India.

• Trust : To earn trust, then show it; honesty, integrity and loyalty, we promise – we deliver

• •Openness : Be frank and transparent, accessible, flexible, prepared to listen and to consider all options

• •Empowerment : Enable and equip employees to make the decisions that matter

• •Respect : Respecting individuals, community and the environment we live and operate in

• •Nurturing : We engage individuals and are determined to develop and grow talent from within

• •Fighting Spirit : Always entrepreneurial, always opportunity driven, always hungry for more. Decisive!

• •Z – factor : Daring to be different, inafun & rewarding way

Why MacGold Hospitality…..Why MacGold Hospitality…..

Why Hotel Branding Is RequiredWhy Hotel Branding Is Required

Hotel branding is an important aspect in business especially in terms of generating revenues. It is a process that helps a product stand apart from others that have similar physical features. In the world of competition, different companies of the same product/service try to lure the same prey you are luring. The only thing that sets you apart is the branding you have done for your business.

When a guest buys services, his subconscious mind sends impulses according to what is right for him. This stands for the price, quality, and the experience in using the brand. In reality their choices depends on names and images associated on its presentation and testimonials of people who are known to it.

Why Will This Brand “MacGold Why Will This Brand “MacGold Hospitality” Set You Apart From Rest Hospitality” Set You Apart From Rest

In Competition……In Competition……

So how will you lock down your guest to stay in your hotel? Here are some simple steps we follow at MacGold Hospitality Group.

1.    Make a target plan of your prospect customers and segment them according to their objectives and perception advantages.

2.    Position your Hotel to customer’s subconscious mind by filling them information and making them remember what we offer.

3.    Implement the 5P’s in marketing. People, price, product, place, and promotion should be in harmony with each other. Failing to do so the branding go down the pipe hole.

What We Promise Is What We What We Promise Is What We Delivery.. At MacGold Hospitality Delivery.. At MacGold Hospitality

……….……….

In hospitality industry, it takes time to get the trust of your

target market unless your business is under the umbrella of a well-established name. As you gain trust from your target market, brand loyalty will follow. This will include loyal customers and sales promotion for your hotel. However, a good reputation is defeated if quality is not included in the purchase.

As you improve your methods towards the business, you’ll gain more customers along the way. Remember that branding needs special care and time to make it work. Be consistent with your quality and your brand will stand out of the crowd. That’s what we PROMISE at MacGold Hospitality Group.

Thank You For Your TimeThank You For Your Time

Any Questions !!!Any Questions !!!

MacGold Hospitality ServicesMacGold Hospitality Services