maam 2009: museums and the social web
DESCRIPTION
PowerPoint of Matthew Fisher's Mid-Atlantic Association of Museums 2009 presentation on "Museums and the Social Web"TRANSCRIPT
Museums and the Social Web:Integrating Visitor Voices into Museum Exhibits
Matthew FisherPresident, Night Kitchen Interactive
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TRUST
CONCLUSION 1. Libraries and museums evoke consistent, extraordinary public trust among diverse adult users.
Continuum of Voice and Authority
Social Exhibits and Sharing Authority
Conventional exhibits
Web 1.0 Websites
@curiousattendee hmm… Not sure I get it. Like to see examples. #maam09 Less than a second ago
Visitor-as-Curator
Crowdsourced
Museum-Curated
Multiplicity of viewpoints
Visitors create and contribute
Democratization of voice
Single, authoritative voice
The Smithsonian Photography Initiative
Curatorial blogs
The Smithsonian Photography Initiative
The flickr commons
The Creative Commons
Groups and Blogs
SOCIAL EXHIBITS
@socialmedianewbie sounds complicated… #maam09 Less than a second ago
Social Exhibits
Museum exhibits that integrate personal and
creative responses into exhibits and collections
and encourage visitors to participate in the
dialog.
Conventional Exhibit Model
CONVENTIONALEXHIBIT
SPECTATE
Social Exhibit Model
SPECTATE
JOIN
COLLECT
CRITIQUE
CREATE
Online Social Behaviors
Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.
Social Behaviors of Younger Audiences
Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.
@youngandhip embrace our creative input and we’ll built it ourselves! #maam09 Less than a second ago
…And Even Younger
64% of online teens ages 12-17 have
participated in one or more among a wide
range of content-creating activities on the
internet.
- The Pew Internet & American Life Project December 2007
THE BOTTOM LINE@execdirect that’s cool. But what about bringing folks in the door? #maam09 Less than a second ago
Philadelphia Cultural Engagement Index
Creative Personal Practice Audience-Based Attendance
- Philadelphia Cultural Engagement Index, Greater Philadelphia Cultural Alliance, March 2009
• Dancing/Singing
• Taking Artistic Photos
• Curating photos
• Museums
• Cultural Institutions
• Live Performances
More Creative Practice = More Attendance
Encouraging creative participation
in visitors online will also lead to
greater visitation onsite
frameworks for successful social exhibits
• know your audience
• provide motivators to participate
• ensure quality
• build for sustainability
• allow for transparency
THANK YOU
@obviousplant awesome presentation, dude! #maam09 Less than a second ago