ma jor scoops a nd in-de pth analysis · 2018-06-07 · the exclusive and hard-hitting stories...

Focus

This special section provides

expanded coverage of a different

topic each week. It is an in-depth,

comprehensive collection of stories

and information focused on the

subjects that matter most to the

Chicago business community—

including Crain’s respected lists.

Focus sections cover an array

of categories including real estate,

finance, small business, health

care, education, law and inter -

national business.

The Business of Life

This popular lifestyle section

offers unique and engaging coverage

of personal topics and leisure

pursuits. From workplace culture,

to residential real estate, restaurant

reviews and the social scene,

this section is a smart report of

what’s happening for well-rounded

successful Chicagoans.

Exclusive News

Crain’s readers are the high-

powered executives who rely on

us for the best in local business

reporting—and we deliver. In a

concise package, we provide major

scoops and compelling analysis of

the news that’s critical to Chicago’s

leaders. To serve readers and

advertisers, Crain’s is divided into

three, easy-to-navigate sections:

Main News

The upfront news section showcases

the exclusive and hard-hitting

stories Crain’s is known for. It also

includes our opinion pages which

cover not only business, but the

intertwined worlds of politics,

government and business.

Major Scoops and In-Depth Analysis

Focus: Small Business

On the second Monday of each

month, Crain’s delivers advice and

information especially useful for

small business owners and entre-

preneurs regardless of industry.

This section also delivers lists and

resource directories tailored to the

needs of this dynamic and growing

market, making Small Business an

effective tool for advertisers who

want to reach them.

Crain’s Lists

Crain’s lists are incomparable

references that rank companies

by useful criteria, such as annual

sales volume or number of

employees. From technology to

health care to banking and real

estate, when business leaders need

the latest data they turn to Crain’s

convenient, concise lists. Smart

marketers can gain visibility in more

than 25 lists and directories.

Each Monday Crain’s hits desks with an impressive lineup of break ing stories,

enlightening features and invaluable industry rankings. Plus, Crain’s annual issues

offer readers riveting topics and a business scorecard of the people making

“the city that works” really tick.

March

5

MAIN NEWS Ad close Feb 23and LIFE

FOCUS Commercial Real EstateLIST Largest Property Managers

Ad close Feb 16

12

MAIN NEWS Ad close March 1and LIFE

FOCUS Small BusinessAd close Feb 23

19


FOCUS Non-ProfitsLIST Largest Foundations

Ad close March 1

26

MAIN NEWS Ad close March 15

FOCUS Making the Most of Your Energy ChoicesAd close March 8

LIFE Residential Real EstateAd close March 15

February

6

MAIN NEWS Ad close Jan 26and LIFE

FOCUS Biggest Deals of 2011LIST Largest Mergers &

AcquisitionsAd close Jan 19

13


FOCUS Small BusinessAd close Jan 26

20


FOCUS Executive EducationAd close Feb 2

27

MAIN NEWS Ad close Feb 16

FOCUS FinanceDIRECTORY Investment Bankers

Ad close Feb 9

LIFE Best Restaurants for BusinessAd close Feb 16

VIDEO Best Restaurants for Business

January

2

MAIN NEWS Ad close Dec 20*and LIFE

FOCUS Social MarketingLIST Top Social Media Marketers

Ad close Dec 15*

9

MAIN NEWS Ad close Dec 28*and LIFE

FOCUS Small BusinessAd close Dec 20*

16


FOCUS Where the Jobs AreLISTS Largest Employers

Top Executive RecruitersAd close Dec 28*

23


FOCUS Employer’s Guide toHealth Reform

LIST Chicago’s Largest Health InsurersAd close Jan 5

30


FOCUS Law, General CounselAd close Jan 12

2012 Crain’s Chicago Business Editorial Calendar * Early close date

June

4

MAIN NEWS Ad close May 24and LIFE

FOCUS Fast FiftyAd close May 17

VIDEO Fast Fifty

11


FOCUS Small BusinessAd close May 24

18

MAIN NEWS Ad close June 7and LIFE

FOCUS Hotels and Tourism Economy

LISTS Largest HotelsLargest Tourist AttractionsAd close May 31

25


FOCUS Commercial Real EstateLIST Largest Contractors

Ad close June 7

May

7

MAIN NEWS Ad close April 26and LIFE

FOCUS Best Places to Workfor Women

LIST Top Women-OwnedBusinessesAd close April 19

14


FOCUS Small Business:Family BusinessAd close April 26

21


FOCUS Chicago’s LargestCorporations

LIST Top Publicly HeldCompaniesAd close May 3

28


FOCUS FinanceDIRECTORY Venture Capital/

Private EquityAd close May 10

April

2


FOCUS Best Places to WorkAd close March 15

VIDEO Best Places to Work

9


FOCUS Small BusinessAd close March 22

16


FOCUS Privately Held CompaniesLIST Top Privately Held

CompaniesAd close March 29

23


FOCUS Health CareLIST Largest Physician Groups

Ad close April 5

30


FOCUS Report Card on MayorRahm Emanuel’s First YearAd close April 12


September

3

MAIN NEWS Ad close Aug 23and LIFE

FOCUS Who’s Who in Chicago BusinessAd close Aug 14*

10

MAIN NEWS Ad close Aug 29*and LIFE

FOCUS Small BusinessAd close Aug 23

17

MAIN NEWS Ad close Sep 6

FOCUS LawLIST Largest Law Firms

Ad close Aug 30

LIFE Residential Real EstateAd close Sep 6

24

MAIN NEWS Ad close Sep 13and LIFE

FOCUS Tech 50Ad close Sep 6

August

6

MAIN NEWS Ad close July 26and LIFE

FOCUS Corporate GivingAd close July 19

13


FOCUS Small BusinessAd close July 26

20


FOCUS EducationAd close Aug 2

27


FOCUS MBA GuideAd close Aug 9

July

2


FOCUS Market Facts BookAd close June 14

9

MAIN NEWS Ad close June 27*and LIFE

FOCUS Small BusinessAd close June 21*

16


FOCUS Business of SportsAd close June 28

23


FOCUS Digital MarketingLIST Largest Digital Agencies

Ad close July 5

30


FOCUS FinanceLISTS Largest Area Banks

& Best PerformersAd close July 12


December

3

MAIN NEWS Ad close Nov 20*and LIFE

FOCUS 40 Under 40: Chicago’s Up & ComersAd close Nov 13*

VIDEO 40 Under 40

10

MAIN NEWS Ad close Nov 29and LIFE

FOCUS Small BusinessAd close Nov 20*

17

MAIN NEWS Ad close Dec 6and LIFE

FOCUS Going GlobalAd close Nov 29

24

MAIN NEWS Ad close Dec13and LIFE

FOCUS Year In ReviewAd close Dec 6

31

2013 Book of ListsAd close Nov 13*

November

5

MAIN NEWS Ad close Oct 25and LIFE

FOCUS Mobile BusinessAd close Oct 18

12


FOCUS Small BusinessLIST Largest SBA Lenders

Ad close Oct 25

19


FOCUS Health CareLIST Largest Hospitals

Ad close Nov 1

26

MAIN NEWS Ad close Nov 13*and LIFE

FOCUS Minority-Owned BusinessLIST Chicago’s Largest

Minority-Owned FirmsAd close Nov 8

October

1


FOCUS Small BusinessSmall Business WeekAd close Sep 13

8


FOCUS Corporate BoardsLIST Corporate Boards

Value RankingAd close Sep 20

15


FOCUS FinanceLIST Largest Accounting Firms

Ad close Sep 27

22


FOCUS Commercial Real Estate –Coolest Offices

LISTS Largest Commercial BrokersLargest Commercial LeasesAd close Oct 4

29


FOCUS ManufacturingAd close Oct 11


Top Publicly HeldCompaniesThis prestigious ranking of the

cream of the crop of Chicago’s

publicly traded firms lists revenue

and profits, market capitalization,

number of employees and all

pertinent contact information.

Just the type of information that

local C-suite executives devour.

MAY 21

Fast FiftyIf growth is the name of the game

in business, then these com panies

are doing something right. In Crain’s

Fast Fifty issue, we list and profile

the new giants of the Chicago

economy. Who’s growing the fastest,

and how are they doing it?

JUNE 4

Who’s WhoIt’s Crain’s annual look at Chicago’s

movers and shakers. Crain’s

reveals who in Chicago is setting

the pace, serving as a model for

all in local business to follow.

SEP 3

Best Places to WorkPerks, benefits, vacation policies,

salaries and corporate culture are

just a few of the things readers

are looking for when they scour

this issue. All of the major details

are included, plus the little extra

touches that make certain com -

panies the best places to work

in and around Chicago.

APRIL 2

Top Privately HeldCompaniesCrain’s invites readers into the

board room with this ranking of

the area’s privately held companies.

The centerpiece to a promotional

campaign looking to reach area

executives, this ranking delivers

the target.

APRIL 16

40 Under 40For more than 20 years, Crain’s

has been fore casting the 40 people

under 40 in Chicago on the fast

track to business success. They are

young, smart, successful and at the

top of their game. This is the issue

that has Chicago’s business elite

clamoring to see who’s on the list.

DEC 3

Book of ListsWell known as the annual score-

card in Chicago business, Crain’s

Book of Lists is a compilation of the

popular lists published through out

the year. Traditionally a top seller,

the perfect-bound issue serves

as the “year in review.” It is also

a proven winner for marketers,

offering the value of a well-respected

brand coupled with extended

visibility. Your advertising message

will be in front of industry leaders

all year long.

DEC 31

Signature Issues

Crain’s signature issues are the absolute can’t-miss opportunities of the year. These

tried and true editorial sections are anticipated by Crain’s readers year after year. Place

an ad in any one of these issues to give your marketing message maximum impact.

Crain’s Chicago Business

delivers the most desirable

business audience in

town. In every issue of

Crain’s you reach a very

sophisticated audience with

major purchasing power

in virtually every sector of

the Chicago business

community.

Affluent, Educated and Powerful Executives

Circulation

Qualified Circulation1

45,702

Total Weekly Readership2

216,881

Total Monthly Readership3

417,814

Time Spent Reading4

29.2 minutes

1 Audit Bureau of Circulations (qualified circulation as of June 2011)

2 The Media Audit, Chicago (Sept 2010-April 2011)

3 The Media Audit, Chicago (March-April 2010)

4 Erdos & Morgan 2010

Overview

Education

97.5% Attended college

86.5% College graduate

53.3% Post graduate work

43.1% Masters/Doctorate

28.2% Plan to continue education

Household income

Average: $439,000

Median: $210,000

Personal income

Average: $243,800

Median: $112,400

Household net worth

Average: $3,022,000

Median: $1,539,000

Millionaires: 63.7%

Subscriber Profile

Age

Average age: 52.9

Median age: 54.5

Gender

76.4% Male

23.6% Female

Management level

99.6% Total management/professional

72.0% Top management

27.6% Middle management/professional

Board of directors membership

38.3% Are on the board of directors

for their company or another

company

72% are in top management

67.3% have an average household income of $150,000+

63.7% are millionaires

Well-heeled, well-educated and well-connected. Crain’s Chicago Business

subscribers are established professionals who rely on Crain’s to deliver essential

business news that helps keep them at the top of their game.

Media Habits

Print

Readership

2.02 Readers per copy

Average time spent reading each issue

29.2 Minutes

Issue life

66.2% Refer back to annual reference

issues

48.8% Refer back to the Book of Lists

98.2% Read the Focus section

97.1% Read the Business of Life section

National publications

Subscribe to or personally receive:

45.6% The Wall Street Journal

21.9% New York Times

14.8% Bloomberg/Business Week

14.8% Economist

13.2% Fortune

12.1% Forbes

9.5% Money

5.5% Financial Times

3.2% Inc.

Radio

Regularly listen to:

39.1% WBBM 780 AM

24.5% WGN 720 AM

24.0% WBEZ 91.5 FM

14.2% WXRT 93.1 FM

3.2% WDRV 97.1 FM

54.4% AM stations

37.2% FM stations

16.6% Satellite radio

ChicagoBusiness.com Unduplicated Audience

Experience the full potential of your

adver tising campaign by expanding your reach

beyond Crain’s Chicago Business. When you

combine the power of both our print and

online products, Crain’s delivers the largest

possible audience of Chicago executives.

82% of Crain’sChicago Businesssubscribers DO NOT regularly useChicagoBusiness.com

Crain’s ChicagoBusiness

subscribers

Daily ChicagoTribune59.6%

Chicago Magazine25.3%

Daily Chicago Sun-TImes23.5%

Daily Herald8.4%

CS (ChicagoSocial)6.3%

Michigan AvenueMagazine3.4%

Business Ledger1.3%

Local publications – Subscribe to or regularly purchase*

* Based on subscription or regular purchase (i.e., 3 out of 4 issues)

Business Profile

Corporate Purchasing Influences

51.0% Accounting services

39.1% Advertising/media/public relations/marketing

20.8% Audio/visual equipment/videoconferencing phones

50.0% Banking/trust/financial/retirement services

24.8% Building maintenance services

47.5% Business insurance

44.1% Charitable giving/fundraising

29.7% Company vehicles

38.6% Computer/database services

52.0% Computer hardware

24.8% Construction/design/engineeringservices

34.7% Consulting services

21.8% Continuing education/training

35.1% Credit cards

15.8% Energy supplier/conservation services

9.4% Environmental services

29.7% Express package/delivery services

29.7% Financial services (pension fundmanagement, financial advisoryservices, etc.)

42.6% Health care services/medical benefits

31.2% Internet/Web site services

13.9% Investment banking/M&A advisory services

47.0% Legal services

26.7% Meetings/conventions/banquetfacilities/catering

53.0% Office equipment

29.7% Personnel/temporary services

24.3% Real estate (office, industrial,commercial)

35.6% Retirement services (401K, IRA, etc.)

14.9% Security systems

59.9% Telecommunications products/services/devices

24.3% Travel arrangements

Employee Benefits

Company activities influence:

35.6% Retirement services (401K, IRA, etc.)

42.6% Health care services/

medical benefits

21.8% Continuing education/training

Real Estate

Influence purchase of:

24.3% Office/industrial/commercial space

24.8% Construction/design/

engineering services

42.0% Plan to move or expand company

facilities in the next 3 years

Computers

Influence corporate purchase of:

67.3% Computer products/services/devices

52.0% Computer hardware

41.6% Mobile devices

51.5% Software

38.6% Computer/database services

Telecommunications

Influence corporate purchase or lease of:

59.9% Telecommunications products/services/devices

41.6% Mobile devices

30.7% Telecommunications/wireless communicationservices

45.0% Telephone/communicationsystems

20.8% Audio/visual equipment/video conferencing phones

Industry Classification

18.1% Professional/ business services

16.1% Financial/ insurance

11.5% Real estate/construction

7.8% Legal services

7.2% Manufacturing

4.9% Wholesale trade

4.0% Non-profit

3.7% Communications/transportation

3.7% Retail trade

3.7% Retired

3.4% Health care/social assistance

3.2% Education services

2.3% Government/public administration

2.3% Information technology

1.7% Hospitality/food services

1.7% Management companies

1.7% Other in service industry

1.4% Arts/entertainment/recreation

1.2% Agriculture/forestry/utilities

Size of Firm: Number of Employees

Small: Less than 100 51.9%

Medium: 25.9%

100-499 20.0%

500-999 5.9%

Large: 22.2%

1,000 to 4,999 9.7%

5,000 or more 12.6%

Size of Firm: Sales Volume

Under $1,000,000 14.4%

$1,000,000 to $9,999,999 31.7%

$10,000,000 to $49,999,999 16.1%

$50,000,000 to $99,999,999 8.0%

$100,000,000 to $499,999,999 10.0%

$500,000,000 to $999,999,999 5.2%

$1,000,000,000 or more 14.4%

Management Level

99.6% Total top and middle management/

professional

72.0% Top management:

38.8% Chairman of the board, CEO,

owner/partner, president

33.2% Other company officers,

vice president, director,

general manager

27.6% Middle management/professional

executives, department directors

and managers, assistant managers,

professional and technical, sales,

consultants

0.4% Other

Business Consumers

3.4 Average number of times entertain

business clients monthly

6.4 Average number of times golf yearly

3.8 Average number of times eat out

weekly for business purposes

Other 0.4%

Middle management/professional

27.6%

Top management72.0%

Less than100 employees

51.9%

100-999 employees

25.9%1,000+

employees22.2%

Consumer Profile

Crain’s subscribers lead active,

involved lives. They enjoy sizable

discretionary incomes and seek

interesting ways to spend their

time and money.

Gender

76.4% Male

23.6% Female

Age

0.8% Under 25

3.9% 25–34

21.4% 35–44

25.3% 45–54

30.6% 55–64

18.1% 65 or older

Average Age: 52.9

Education

97.5% Attended college

86.5% College graduate

58.3% Post graduate work

43.1% Masters/Doctorate

28.2% Plan to continue education

Marital Status/Family

8.9% Single

80.5% Married

10.6% Other

Household Income

Average: $439,000

Median: $210,000

Under $100,000 . . . . . . . . . . . . . . . 11.4%

$100,000 to $199,999 . . . . . . . . . . 37.5%

$200,000 to $499,999 . . . . . . . . . . 33.7%

$500,000 or more . . . . . . . . . . . . . 17.5%

Net Worth

Average: $3,022,000

Median: $1,539,000

Millionaires: 63.7%

Under $100,000. . . . . . . . . . . . . . . . 4.0%

$100,000 to $199,999 . . . . . . . . . . . 3.6%

$200,000 to $499,999 . . . . . . . . . . . 8.6%

$500,000 to $999,999 . . . . . . . . . . 20.2%

$1 to $1.9 million . . . . . . . . . . . . . 25.2%

$2 to $4.9 million . . . . . . . . . . . . . 20.9%

$5 million or more . . . . . . . . . . . . 17.5%

$5 million or more17.5%

$2–$4.9million20.9%

$1–$1.9 million25.2%

$500,000–$999,99920.2%

Under $100,000 4%

$100,000–$199,999 3.6%

$200,000–$499,999 8.6%

Travel

94.6% Flew domestically in the past

12 months

47.5% Anticipate the need for overseas

travel in the next 12 months

28.6 Average number of times stayed in

a hotel during the past 12 months

14.4 Average number of airline trips

taken in the past 12 months

Personal Auto

31.0% Plan to purchase or lease a new

car or other vehicle in the next

12 months

$50,600 Average price to purchase or

lease a new vehicle in the next

12 months

48.6% Would likely purchase or lease

an import auto

Dining Out

98.6% Dine out at least once weekly at

a commercial establishment

8.0 Average number of times in a week

eat a meal at a commercial

establishment

3.8 Business meals

4.2 Personal meals

Leisure Activities

In the past 12 months:

85.9% Fine dining

79.1% Movie theatre

75.1% Purchased wine/liquor/spirits

71.8% Museum/gallery exhibit

71.3% Live theatre/concert/ballet/opera

71.0% Professional sporting event

65.0% Regular exercise/gym/health club/

personal trainer

56.9% Day spa or spa services

54.5% Weekend car trip

47.4% Golf

41.7% Collegiate sporting event

31.7% Boating/sailing

28.7% Private/social/country club

27.6% Casino/gambling

19.0% Snow skiing/snowboarding

18.7% Bowling

15.7% Tennis

13.8% Cruise

Investment Profile

Household Income

Average: $439,000

Median: $210,000

Net Worth

Average: $3,022,000

Median: $1,539,000

Millionaires: 63.7%

Value of Total Investments

26.3% $5 million +

25.6% $1.5–$4.9 million

32.2% $500,000–$1.49 million

14.6% $200,000–$499,999

15.3% Less than $200,000

69% Use or would consider using

a financial planner.

Real Estate Holdings

95.1% Own their residence

9.0% Plan to make a residential

real estate purchase in the next

12 months and spend an average

of $821,000

Average value of main residence: $873,000

32.3% Own a second or weekend/

vacation home

Average value of real estate holdings

other than primary home: $970,000

RESEARCH

Research FirmErdos & Morgan/MPG, New York, New York

MethodologyThe following were mailed to a systematic sample

of 1,000 individual subscribers:

• An advance alert letter;

• A cover letter, $1 bill, questionnaire and

stamped reply envelope;

• A follow-up mailing, excluding an incentive

sent to non-respondents.

Response379 questionnaires were returned (out of 992

net mailing) for a response rate of 38.1%.

Sample DesignA systematic (every nth) sample of individual

name subscribers (eliminating libraries, etc.).

TabulationAll tabulation was performed by

Erdos & Morgan/MPG in accordance with

accepted research practice.

Source Subscribers to Crain’s Chicago Business,

Erdos & Morgan 2010

Our powerful business audience is financially savvy, with an average net worth

of more than $3 million. In fact, 64% of Crain’s subscribers are millionaires.

Each Monday, Crain’s hits desks

with an impressive lineup of

breaking stories, enlightening

features and invaluable industry

rankings. Annually, Crain’s

publishes more than 25 lists and

direc tories and offers top-line

summaries regarding the biggest

changes in the rankings.

Impres sive annual issues

including the Book of Lists,

Who’s Who in Business and 40

Under 40 offer readers riveting

topics and a business scorecard

of the people making “the city

that works” really tick.

Crain’s is a publication for the

entire business community,

relevant to senior and middle

management, entrepreneurs

as well as up-and-comers.

Our subscribers have major

purchasing power in virtually

every sector of Chicago’s

business community, including

real estate, finance, professional

services, employee benefits,

business equipment and travel

arrangements.

Publishing Power

Where the Who’s Who Read What’s What.TM

Black & White Ad Rates

1x 13x 19x 26x 39x 52x

1/14 page $ 1,465 $ 1,260 $ 1,225 $ 1,195 $ 1,170 $ 1,125

1/7 page 2,930 2,520 2,450 2,390 2,340 2,250

1/6 page 3,516 3,024 2,940 2,868 2,808 2,700

1/5 page 4,102 3,528 3,430 3,346 3,276 3,150

1/4 page 5,274 4,536 4,410 4,302 4,212 4,050

1/3 page 6,548 5,625 5,423 5,198 5,040 4,950

1/2 page 10,185 8,750 8,435 8,085 7,840 7,700

Jr page (std mag size) 11,520 9,640 9,400 9,040 8,840 8,560

Full page 17,920 15,750 15,540 15,050 14,700 14,280

1/2 page spread 17,920 15,750 15,540 15,050 14,700 14,280

Jr spread 23,040 19,280 18,800 18,080 17,680 17,120

2-page spread 35,840 31,500 31,080 30,100 29,400 28,560

4-Color Process Ad Rates

1x 13x 19x 26x 39x 52x

1/14 page $ 3,282 $ 3,077 $ 3,042 $ 3,012 $ 2,987 $ 2,942

1/7 page 4,747 4,337 4,267 4,207 4,157 4,067

1/6 page 6,485 5,993 5,909 5,837 5,777 5,669

1/5 page 7,071 6,497 6,399 6,315 6,245 6,119

1/4 page 8,243 7,505 7,379 7,271 7,181 7,019

1/3 page 10,984 9,762 9,560 9,335 9,177 9,087

1/2 page 14,621 12,887 12,572 12,222 11,977 11,837


Full page 22,356 19,887 19,677 19,187 18,837 18,417

1/2 page spread 24,090 21,526 21,316 20,826 20,476 20,056

Jr spread 29,210 25,056 24,576 23,856 23,456 22,896

2-page spread 42,010 37,276 36,856 35,876 35,176 34,336

Additional sizes available.

Frequency Rate is the number of insertions used by an advertiser within 12 months from date of first insertion of contract period.

(Each spread counts as two insertions, i.e.13 spreads earn the 26x rate.)

The following terms and conditions shall be deemed incorporated in every insertion order or space contract tendered

to Crain’s Chicago Business unless modified by written agreement signed by an officer of Crain Communications Inc.

(Publisher) and shall supersede any inconsistent statements in such order or contract.

2012 General Display Advertising

Rate Card 35 • Effective October 1, 2011

Color Rates4-Color Process 1x 13x or more

Per page $ 4,436 $ 4,137

Per spread 6,170 5,776

Per gatefold 9,011 8,423

1/7 page 1,817

1/6–1/4 page 2,969

Standard or Matched Color

Per page $ 2,137 $ 2,066


1/7 page 727

1/6–1/4 page 968

Color rates are in addition to cost of advertising space. Standard and matched color rates are per color.Bleed available for gatefolds, full spreads and full pages only. Gutter bleed acceptable on fractional-unit spreads meeting minimum depth requirements (no additional cost). Special position charges follow at right.

General Display Gatefolds

1x 2x 3x

Black & white $ 50,304 $ 46,794 $ 42,756

4-color process 59,315 55,805 51,767

Note: Clients on a frequency agreement of 13x or more will receive the 3x rate.Double gatefold oppor tunities can be purchased in certain special issues.

Special Positions

Positions are available only on ads of 10 inches or more,

and are guaranteed only after consulting Publisher as to

availability. Position surcharge is based on black-and-white

space cost only. Contact Advertising Department for

frequency premiums.

Back Cover 20% Opinion/Editorial Page 10%

Chart Adjacency 10% People 10%

Other Premiums 10% Pages 5, 7, 9 10%

Ads in specified positions must conform to special sizes. Opinion/Editorial Page: 6" x 13.625" or Jr page. People: 6" x 6", 6" x 7.5" or 6" x 13.625".

Focus: Small Business

Advertisers in the monthly Focus on Small Business

are subject to General Display rates. For companies with

fewer than100 employees, contact Advertising Department

for special rates.

Executive Properties

Space reservations and copy are due on Thursday at

2 pm, 11 days prior to the publication date. Contact

your Account Executive for Executive Properties rates

or call 312.280.3155.

1/4 PAGE6"x 6"

1/2 PAGE10.25"x 7"

1/7 PAGE4"x 5"

1/7 PAGE6"x 3.33"

Ad Space Sizes

Publication Trim Size: 10.875 x 14.50 inches.

Size: Full page is 70 column inches; 5 columns,14 inches deep.Display advertising space will be sold only in increments of

.50". Space is avail able in any number of columns or inches

as desired, with limitations on depth. Depth of fractional

ad space cannot exceed 13.625". Any ad exceeding 11.50"

in depth will be run and billed at full column depth of

14 inches. Minimum size 4 column inches at 1x rate. Ads

must be at least as many inches deep as columns wide,

except for special banner sizes, available upon request.

Space Size Width Depth

1 Page (non-bleed) 10.25" 14"

1 Page (bleed) 11.125" 14.75"

1 Column 1.875" 2 to 13.625"

2 Columns 4" 2 to 13.625"

3 Columns 6" 3 to 13.625"

4 Columns 8.125" 4 to 13.625"

5 Columns 10.25" 5 to 14"

8 Column Spreads, per page 8.375" 10 to 13.625"

10 Column Spreads, per page 10.50" 7 to 14"

10 Column Spread (bleed) 22" 14.75"

Ad Format Planner

Suggested ad unit sizes. Other sizes and color available.

JUNIOR PAGE8.125"x 10"

1/3 PAGE6"x 7.5"

1/5 PAGE4"x 7"

1/6 PAGE4"x 6"

1/14 PAGE4"x 2.5"

Preprinted inserts are bound-in or glued-on, and are accepted subject to size, weight, scheduling requirements

and availability.

Partial Runs: Partial-run inserts are available to a minimumof 20,000 subscribers, and can be targeted by Zip Code,

job title or industry. Contact Advertising Department for

special rates.

Frequency Rate: Number of insertions used by an advertiserwithin 12 months from date of first insertion of contract

period determines the frequency rate. ROP space and

inserts can be used in combination to reach frequency

discount. Preprinted inserts (no matter the number of

pages) count as just one insertion towards frequency.

Space Reservations: Limited insert availability per issue;contact Advertising Department for availability.

Insert Requirements: To ensure inserts meet the publication’s mechanical requirements and postal regulations, samples

or mock-up dummies on the specified paper stock must

be sub mitted to the Production Manager and Advertising

Department at least two weeks prior to closing date.

Shipping: 50,000** preprinted inserts should be supplied.

Contact Advertising Department for shipping instructions.

Mechanical Charges: Regular mechanical charges areincluded in rates. If an extra ordinary mechanical charge is

incurred, advertiser will be notified and billed accordingly.

** Quantities may vary; contact Advertising Department for confirmation.

Inserts

Insert RatesPage Inserts 1x 13x 19x 26x 39x 52x

Single Page $ 18,690 $ 16,760 $ 16,330 $ 15,930 $ 15,560 $ 15,440

Four 21,670 19,430 18,960 18,470 18,080 17,950

Six 23,900 21,470 20,920 20,390 19,930 19,750

Eight 27,420 24,630 24,000 23,410 22,850 22,680

Twelve 30,820 27,660 26,980 26,290 25,710 25,470

For inserts over 12 pages contact Advertising Department for rates. Rates based on inserts 6" x 8" to 8.50" x 11".

Postcard Inserts 1x 13x

Single or Double Postcard $ 6,320 $ 5,660

Postcards must accompany Jr page unit or larger. See display rates. For larger or smaller inserts, contact Advertising Department for rates and mechanical requirements.

Ride-Along RatesZone Subscribers Net Rate

Maximum Run 45,000 $ 31,455

Downtown Chicago 14,000 9,960

North Suburbs 7,000 6,145

West Suburbs 5,000 4,431

Note: Ride-Along dates are subject to approval. Please contact your Account Executive with your requested date(s).

Crain’s Classifieds

Classifieds Display Rates

Per Column InchUnit Size 1x 5x 8x 13x 19x 26x 52x

1 to 10 $ 290 $ 263 $ 250 $ 244 $ 237 $ 229 $ 217

11 to 19 275 249 239 233 225 217 207

20 to 29 263 238 228 220 215 207 199

30 to 70 249 220 214 209 203 198 179

Cost Per AdUnit Size 1x 5x 8x 13x 19x 26x 52x

1 $ 290 $ 263 $ 250 $ 244 $ 237 $ 229 $ 217

2 580 526 500 488 474 458 434

3 870 789 750 732 711 687 651

4 1,160 1,052 1,000 976 948 916 868

5–1/14 page 1,450 1,315 1,250 1,220 1,185 1,145 1,085

6 1,740 1,578 1,500 1,464 1,422 1,374 1,302

7 2,030 1,841 1,750 1,708 1,659 1,603 1,519

8 2,320 2,104 2,000 1,952 1,896 1,832 1,736

10–1/7 page 2,900 2,630 2,500 2,440 2,370 2,290 2,170

12–1/6 page 3,300 2,988 2,868 2,796 2,700 2,604 2,484

14–1/5 page 3,850 3,486 3,346 3,262 3,150 3,038 2,898

18–1/4 page 4,950 4,482 4,302 4,194 4,050 3,906 3,726

22.5–1/3 page 5,918 5,355 5,130 4,950 4,838 4,658 4,478

35–1/2 page 8,715 7,700 7,490 7,315 7,105 6,930 6,265

Rates are based on a weekly run. Minimum display ad is one inch. All classified display is billed to the half-inch after the first inch.

Classifieds Line Rates

1x 3x 5x 13x 26x 52x

$35 $31 $28 $26 $25 $24

Minimum ad size is four lines. To receive the 5x frequency rate, ads must be placed consecu tively, no copy changes. Advance payment is required. Count 35 characters and spaces to fit one line. Two-line maximum for boldface type.

Line Ad Example

OFFICE SPACE FOR PR SERVICESHighly Experienced Marketing Pro SeeksNear North, Loop Office Space in Trade forPR/Marketing Services. 312-454-X000

4 Line Ad1 week run: $1405 week run: $112x 5 = $560

Typesetting: No charge for simplecopy to be set in type or for minor

corrections. Borders available for

display ads on one inch or larger.

If copy furnished requires scanning,

reduction or enlargement of separate

pieces, logo, etc., mechanical charges

will be billed to the advertiser

at the Publisher’s prevailing rates

(minimum $45.00). Ads to be set

by Publisher must be sub mitted in

typewritten form. For additional

information, contact the Classifieds

Sales Department.

Closing Dates: Crain’s Classifiedscloses each Tuesday at 4 pm, six

days prior to date of publication,

except during holiday weeks.

Agency Commission: Normal 15%agency commissions allowed to

recognized agencies who supply

plate ready material on Display

Classifieds only.

Payment Terms: Payment is due in advance of closing date unless

credit is established with Crain

Communications Inc. Payment

by American Express, Visa,

MasterCard, Discover Card, and

check or money order is accepted.

Invoices are dated as of the

issue date and are due and

payable upon receipt in U.S. funds

drawn on a U.S. bank. If charges

are not paid promptly, the

Publisher may collect charges

from advertising agency/advertiser

and shall execute all necessary

assignments.

Publisher’s Copy Protective Clause Note: These rates are subject to

all provisions and requirements

specified on general advertising

Rate Card 35.

Well known as the annual scorecard in Chicago business,

Crain’s Book of Lists is a compilation of popular lists and

directories published throughout the year. Traditionally

a top seller, this full color perfect-bound edition should

be at the top of your list for important advertising

opportunities.

If you have one buy to make all year, this is it. Why?

Because more than 216,881 area decision-makers read

Crain’s each week. The Book of Lists serves as the “year

in review,” referred to again and again by leading Chicago

executives with the power to purchase your products

and services. So your message has multiple chances

to make an impact.

Take the Lead Position

Give your message the added impact it deserves.

Utilize one of Crain’s highly visible special positions.

• Chart adjacency • Gatefolds

• Spread ads • Polybagged collateral

• Inserts • Consecutive ad programs

• Belly bands

Ask your Account Executive for more information

on these exciting options.

Discounts

Insertions in the Book of Lists contribute to and earn

frequency rate.

Issuance and Closing Date

The Book of Lists mails the last week in December, 2012.

Space/material deadline is November 13, 2012.

2013 Book of Lists

Premium Chart Adjacencies

Top Social Media Marketers

Largest Employers

Top Executive Recruiters

Largest Health Insurers

Largest Mergers and Acquisitions

Investment Bankers

Largest Property Managers

Largest Foundations

Top Privately Held Companies

Largest Physician Groups

Top Women-Owned Businesses

Top Publicly Held Companies

Venture Capital/Private Equity

50 Fastest-Growing Companies

Largest Hotels

Largest Tourist Attractions

Largest Contractors

Largest Digital Agencies

Largest Area Banks and Best Performers

Chicago Area MBA Guide

Largest Law Firms

Corporate Boards Value Ranking

Largest Accounting Firms

Largest Commercial Brokers

Largest Commercial Leases

Largest SBA Lenders

Largest Hospitals

Largest Minority-Owned Firms

40 Under 40

Ad Sizes

jr pg3/7 pg 1/2 pg1/3 pg1/4 pg1/7 pg 1/6 pg1/7 pg 1/5 pg

Black & White Book of Lists Ad Rates1x 13x 19x 26x 39x 52x

1/7 page 3,200 2,770 2,710 2,620 2,560 2,500

1/6 page 3,840 3,324 3,252 3,144 3,072 3,000

1/5 page 4,480 3,878 3,794 3,668 3,584 3,500

1/4 page 5,760 4,986 4,878 4,716 4,608 4,500

1/3 page* 6,699 5,754 5,565 5,313 5,166 5,082

3/7 page 9,570 8,220 7,950 7,590 7,380 7,260

1/2 page 11,165 9,590 9,275 8,855 8,610 8,470


Full page 19,740 17,500 17,080 16,590 16,030 15,610

2-page spread 39,480 35,000 34,160 33,180 32,060 31,220

4-Color Process Book of Lists Ad Rates1x 13x 19x 26x 39x 52x

1/7 page 5,017 4,587 4,527 4,437 4,377 4,317

1/6 page 6,809 6,293 6,221 6,113 6,041 5,969

1/5 page 7,449 6,847 6,763 6,637 6,553 6,469

1/4 page 8,729 7,955 7,847 7,685 7,577 7,469

1/3 page* 11,135 9,891 9,702 9,450 9,303 9,219

3/7 page 14,006 12,357 12,087 11,727 11,517 11,397

1/2 page 15,601 13,727 13,412 12,992 12,747 12,607


Full page 24,176 21,637 21,217 20,727 20,167 19,747

2-page spread 45,650 40,776 39,936 38,956 37,836 36,996

Additional sizes are available, but limited. Place your order early. Ads are non-cancelable.

* 1/3 page special Book of Lists size (6" x 7").

Gatefolds 1x 2x 3x 1x 2x 3x

Black & White $ 52,950 $ 49,248 $ 45,003 4-Color Process $ 59,315 $ 55,805 $ 51,767

Please contact Account Executive for details and availability. Clients on a frequency agreement of 13x or more will receive the 3x rate.

Color Rates4-Color Process 1x 13x or more

Per page $ 4,436 $ 4,137


Per gatefold 9,011 8,423

1/7 page 1,817

1/6–1/4 page 2,969

Color rates are in addition to cost of advertising space.

Standard or Matched Color 1x 13x or more

Per page $ 2,137 $ 2,066


1/7 page 727

1/6–1/4 page 968

Color rates are in addition to cost of advertising space. Standard or matched color rates are per color.

Advertising Production Specifications

All advertising should be provided in a digital format.Required format for black & white or 4-color digital

advertisements is hi-res Adobe Acrobat PDF file format

with all fonts and images embedded. Embedded images

must be a minimum of 266 ppi (pixels per inch). Color

images must be CMYK. Files containing RGB or LAB

images will not be accepted. For further instructions on

how to prepare your digital advertisement and upload

to Crain’s Digital Ad Processing Center, please visit our

web site at www.crain.com/digital_ad.

2-Color or 3-Color Process: Standard AAAA and SWOPprocess colors are solid traps using process inks and are

available at Standard or Matched Color Rates. Please

refer to Color Rates.

4-Color Process: To obtain a good press match on a weboffset press it is important to follow general industry

guidelines when preparing files and proofs. Please visit

our web site at www.crain.com/digital_ad for further

information.

Specialty Inks: Specialty inks require dedicated press units and are available at additional cost. Contact sales

department for information.

File Preparation: The following recommendations areoffered as general industry guidelines for preparing files

and proofs that will assist our printer in obtaining a

good press match. 120-line screen is recommended, not

to exceed 133-line screen. Maximum density in any one

area, all colors, should not exceed 300%, with only one

solid color. Reverse lettering in 4-color advertisements

should be spread with dominant color forming shape

of letters. Thin lines, serifs, small- and medium-size

lettering should be restricted to one color only.

Proofs: Preferred proofs are Kodak Approvals or Iris proofs prepared 5-7% heavier than the file to simulate

press gain and ink coverage. Color lasers or low quality

ink jet prints are not acceptable for color guidance.

Follow AAAA/ABM/MPA recommended standards for

process ink color formulations. Proofing progression of

colors is black, blue, red, yellow. Direction of roller travel

should be from side to side of pages (not top to bottom)

to match press conditions. Recommended proofing stock

is a 60 lb. basis weight of 70 (nominal) brightness.

Advertisements supplied to Crain’s Chicago Business without

an acceptable color proof will be printed to SWOP standards.

The Printer and/or Publisher cannot be held liable for color

complaints when files are submitted without an acceptable

color proof.

Mechanical Data

Printing: Heat-set, web-fed offset presses.

Paper Stock: Machine-coated, 36 lb. basis weight, matte finish.

Binding: Saddle stitched.

Storing of Advertising Material: Ad material will be stored by the Publisher for 6 months and then destroyed.

Shipping: Space and insertion orders, correspondence, advertising creative, etc., should be addressed to the

Advertising Department, Crain’s Chicago Business,

360 N. Michigan Avenue, Chicago, IL 60601-3806.

For shipping instructions on preprinted inserts

contact the production department at 312.649.5338.

Issuance and Closing Dates

Crain’s Chicago Business is published weekly, issued on

Mondays. Except during holiday weeks, the issue closes

on Thursday, 11 days preceding date of publication.

Focus sections and special editorial features not covered

weekly have an early close; contact ad depart ment for

dates. Publisher may act on the written instructions of

either the advertiser or agency as to any ad. No liability

is assumed as to any instruc tions received after closing

date. No advertising will be accepted which simulates

Crain’s Chicago Business editorial material.

Production Specifications

Combined Frequency Discount

Combined frequency discounts can be earned by using

more than one of Crain’s weekly regional business

publications (i.e.,Crain’s Chicago Business, Crain’s Cleveland

Business, Crain’s Detroit Business andCrain’s New York Business).

Agency Commission

15% of gross billing allowed to recognized agencies

on space, color and position, provided account is paid

within 30 days of invoice date.

Payment Terms

Invoices are dated as of the issue date and are due and

payable upon receipt in U.S. funds drawn on a U.S. bank.

Publisher looks to the advertising agency placing the

insertion order for payment, however, publisher shall

have the right to hold the advertising agency and the

advertiser jointly and severally liable for the monies due

and payable to publisher, and the agency warrants by

submitting the insertion order that it and the advertiser

have accepted this responsibility. Publisher will not be

bound by conditions, printed or otherwise, on contracts,

order blanks or instructions when such conditions

conflict with its policies.

Rate Protective Clause

If, as and when new rates are announced, contract adver-

tisers (13x or more) will be protected at their con tract

rates for 90 days after effective date of new rates. Orders

beyond three months accepted at rates prevailing.

Short Rates and Rebates

Advertisers will be short-rated if within a 12-month

period from the date of the first insertion, they do not

use the amount of insertions upon which their billings

have been based. Advertisers will be rebated if within a

12-month period from the date of first insertion, they

have used sufficient additional insertions to warrant a

lower rate than that at which they have been billed.

The Publisher’s Protective Clause

By issuance of this rate card, Publisher offers, subject to

the terms and conditions herein, to accept insertion

orders for advertising to be pub lished in Crain’s Chicago

Business and by their tendering such insertion order the

advertiser or agency shall indemnify and hold Publisher,

its employees, agents and its subcontractors free and

harmless from any expenses, damages and costs resulting

from Publisher’s compliance with such insertion order

(including but not by way of limitation, from claims of

libel, violation of privacy, copy right infringement or other-

wise), and Publisher shall have full right to settle any

such claim and to control any litigation or arbitration as

to which it may be a party all at the cost of the agency

and the advertiser who shall be deemed joint and several

indemnitors, and agency warrants that it is authorized to

bind, and does bind, advertiser to such indemnity jointly

and severally with agency.

Publisher reserves the right in its sole discretion to

discontinue publication at any time with or without

notice, or to defer or cancel the printing, publication or

circulation of any issue, and shall not be liable for any

failure to print, publish or circulate all or any portion of

an issue or of the tendered advertising because of labor

disputes involving the publisher, the printer or others,

transportation delays or embargoes, errors or omissions

of employees or sub contractors, or circumstances

beyond its control.

Publisher’s sole obligation as to any failure or default

on its part shall be limited to a refund of its charges

which may have been paid to it or, at its option, to

publish the tendered advertising in the next available

issue. The Publisher reserves the right to reject or omit

any advertising for any reason. No advertising will be

accepted which simulates Crain’s Chicago Business

editorial material.

Terms and Conditions

ma jor scoops a nd in-de pth analysis · 2018-06-07 · the exclusive and hard-hitting stories...

Documents