Real name: Robyn Rihanna Fenty

Born on February 20th 1988

Born in Saint Michael, Barbados

Occupation: Recording Artist, Actress,

and Fashion designer

She started recording and writing songs

in 2004

Her Genres are: R&B, Pop, Regge, Hip

Hop, and Dance

Currently dating Chris Brown.

Debut Album: Music of the Sun – 2005

Followed by: A Girl Like me – 2006

Good Girl gone Bad – 2007

Reloaded – 2008

Rated R – 2009

Loud – 2010

Talk that talk – 2011

Unapologetic – 2012

Twitter: @rihanna

Facebook: https://www.facebook.com/rihanna

YouTube:

http://www.youtube.com/user/RihannaVEVO

Instagram: BADGALRIRI

Myspace: https://myspace.com/rihanna

Rihanna is very active on all her sites, she frequently posts pictures

on Instagram, all her music is posted on her YouTube channel

and MySpace page and she is a constant twitter as she has over

8,808 tweets!.

Rihanna has definitely found her audience and she has found

a big fan crowd!

Her twitter account has over 34.2 MILLION followers

Her instagram account has over 11.91 MILLION followers

Facebook has over 85,477,416 likes

YouTube has 12,987,196 Subscribers to her channel

Her audience is mainly young teenage/adults

To be specific – ages 18-24

the music produced is directed towards young energetic

individuals

Rihanna’s fashion – dressing style is very chic and modern and

very daring, her target being young female adults

Rihanna’s music is mainly R&B and Hip Hop – so targeting an

audience that has a taste for that kind of music

With the outstanding amount of followers she has on her fan

pages goes to show she has found her audience!

Twitter Please keep the people of Venezuela in your prayers! Devastating to see!

R.I.P. To one of our fallen soldiers, brutally murdered yesterday in Brazil!

14 year old Thiago, will forever be in our hearts! #Navy

Me and Latin Queen

Buy Shakira's "Can't Remember To Forget You" feat. Rihanna on iTunes

http://itun.es/i6FZ3q2

Through Twitter Rihanna posts statues about things happening around the

world, showing her concern and sympathy towards others. she also posts

about her upcoming events or songs promoting her brand to her fans. She

mixes both her work and personal life which gives a good mix.

Instagram/Facebook

On Instagam and Facebook Rihanna posts pictures and statues of her

Albums (a way of promoting her music) and recent activities that she has

been apart of and enjoys doing. This way not only is she selling her brand

but is also relating to her fans around the globe!

YouTube/Myspace

Through YouTube and Myspace Rihanna advertises her

music and music videos. All her music videos are posted on

her channels, this way her fans are up to date with her latest

music and is a way for her to promote her music.

****

Rihanna is engaged with her audience effectively though majority of her

tweets, pictures and videos.

By sharing her work she is engaging with the audience by show casing

her talent. Fans are always on the look out for the latest Rihanna fashion

trends or where she is going to be next. By sharing this content she is

engaging with her audience indirectly.

By posting when her next tour is, or next release of a song is also

another way of engaging with her audience.

One thing she does not do is have full conversations with her fans

over her online sites, which is understandable because talking to

millions of fans would just be way to time consuming – let alone

impossible

Another thing I feel she does not do is encourage other fan members

to spread the word – whether it be about her next tour or album

release.

You see some rewetting happening on her account, but not so

much in mu opinion.

What she does NOT do

One of the most frequent ways I hear about Riahnna is

through the Radio. 92.5 or 99.9 FM Radio station are always

giving free tickets to her shows when she is on tour, “Call now

for a chance to see Rihanna”

I believe this is a very affective way because there are

numerous amount of people who are listening to the

radio while stuck in traffic or at home though live

stream. Giving them a free ticket is only promoting

Rihanna’s music as well as the radio station.

I sometimes see advertisements on MTV promoting her

songs or latest tours, however I’m not much a TV watcher,

therefore it may be affective to others, but not so much for

me.

Another big one is magazines! When you go grocery shopping

or any store and stand in line to check out, a bunch of

magazines are placed in the aisle. Usually at times like this i

browse through them and see many advertisements about

Rihanna in there. This is a great way to promote her music

and herself because majority of people waiting in line scan

through these magazines as well.

*…….….*

This ties into the content that Rihanna posts and shares with

all her fan members through her various sites. She consistently

tweets everyday – even re tweeting her fans posts at times

with her own comment

Looking at instagram, people comment on her pictures she

posts and she replies in a friendly manner to their comments.

She is always engaging with her audience one way or another –

whether it be through pictures, posts, or sharing her music!

*……*

In the picture to the right,

you can see that Rihanna

replied to her fans by

thanking them for all their

support. This was a

picture of a status that she

posted on Twitter.

This shows how engaged

she is with her fans

consistently.