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corporate identity

primary palette

primary secondary pms

70%spot 30%

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PALETTE

oem product finishes

02

Grass Green

homeowner paints & supplies

03

Spring Mix

protective & marine

04

Orange Citrus

automotive finishes

05

Sunset Red

professional & commercial

06

Royal Grape

70%70% spotspot 30%30%

primary primary

aerospace finishes

Sky Blue

01

secondary secondarypms pms

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FLOWER 1

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corporate identity

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sub-branding

FLOWER 2

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sub-branding

PAINT LINE

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corporate identity

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sub-branding

PAINT DROPS

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A B

VARIATION

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Christopher Connor

sherwin-williams.com

101 W. Prospect Ave. Cleveland, OH 44115

101 W. Prospect Ave.Cleveland, OH 44115

p_ 216.566.2000f _ 216.566.2947

p_ 216.566.2000f _ 216.566.2947

e _ christ@sherwin-williams.com

ceo_

color your world.

color your world.

sherwin-williams.com

color your world.

To Whom It May Concerns,

Through our 3,346 company-operated stores, we serve a diverse customer base that includes architectural andindustrial painting contractors, residential and commercial builders, property owners and managers, OEM product �nishers and do-it-yourself homeowners. Our stores platform gives us a distinct competitive advantage by providing more opportunities to interact directly with the end users of our products. Ongoing customer dialog is both a powerful feedback loop, enabling us to respond immediately to customer needs and complaints, and a wellspring for new product and service ideas. Our goal is to be the outlet of choice for professional painting contractors. To that end, we o�er a broad range of professional services and support programs to complement our broad line of quality products. Painters Advantage is a complete collection of business building tools, including marketing materials, training programs, customized quote forms, stationery and more that contractors can use to promote their business. Unique services such as spray equipment repair help make us the ideal sole source supplier to professional painters.

Most of our new product development e�orts focus on enhancing the �nished appearance of our products, improving durability and shortening application time and e�ort. We o�er the broadest line of high-performance, low-VOC and zero-VOC architectural paints in the industry to help our customers comply with increasingly stringent air quality regulations. Sherwin Williams is a leading supplier of protective and marine coating systems formulated to protect steel and masonry infrastructures in the harshest of corrosive environments. Once dominated by solvent-based technology, this market is moving rapidly toward environmentally favorable waterborne systems that deliver equal or better performance than their solvent-based predecessors. We are at the forefront of that movement, with industry-leading technology brought to market through our more than 3,000 stores, 140 dedicated Protective & Marine coatings sales reps and a sta� of experienced corrosion speci�cation specialists.

Christopher Connor,Ceo

sherwin-williams.com

color your world.

STATIONERY

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APPLICATIONS

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Introduction.Company background.Objective.Competition & Current identity

The Identity.identity elements.legal mark & sub-branding.identity integrity/clearspace.Usage Guide (acceptable and unacceptable usage)

Color Guide.Palettes (primary, secondary, accent & neutral).color breakdown (cmyk, pms, rgb & web).single color usage.incorrect color usage.identity on colored background.identity on photograph

Supporting elements.Tagline usage (hangline & sizes).secondary graphic.Typography.Photography usage

01

02

03

04

05 Collateral and applications.Stationery _letterhead _business card _envelope.website

.consumer items _keychain _sample booklet _individual color swatch cards _promotional paper caps/hat _swatch booklet.industry specific _store environment & signage _staff uniform (tshirt/apron) _paint bucket label _paint can label _brushes packaging _roller packaging.outdoor advertisements _posters series _billboards

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